Local Online Marketing Tools

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Michael Gray discusses local online marketing, including Google+ Places.

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  • Local Online Marketing Tools

    1. 1. Michael GrayLocal Online Marketing Tools
    2. 2.  The Rise of Mobile  543 Million Mobile Facebook Users  Mobile users are ready to buy  1/5 of Americans access the mobile web each day  Mobile web will overtake the desktop in 2013  50% of mobile searches lead to purchases  Mobile advertising spending will surpass $6.5 billion in 2012  Websites must be optimized for Mobile.
    3. 3.  Google has a separate index for mobile content. Citations – citations are references to your business that include your business name phone number or street address. Citations are one of the signals Google uses to determine ranking for local listings Caution: Make sure you own and have access to all of the major listings.
    4. 4.  Google + Local  It is the combined Google + & Google Places  It is still in transition. Yelp Facebook LinkedIn Yellow Pages City Search Yahoo Local Bing Local Insider Pages Super Pages Merchant Circle Best of The Web Manta
    5. 5.  Resources  http://www.howtogomo.com  http://twooctobers.com/2010/02/top-10-free-places-to- list-your-business/  http://webapp.localeze.com/directory/search.asp x  https://www.ubl.org/
    6. 6. https://www.facebook.com/OnlineBizSmartshttp://www.youtube.com/user/smartgroupazhttp://www.slideshare.net/smartgroupazhttps://plus.google.com/102709443852395327193/postshttp://twitter.com/onlinebizsmarts
    7. 7.  One or more specific tasks you commit to do in the next week. Write down. Are there additional resources that you need to get the tasks done? Share with group. Feedback. 7

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