Customer focus, not product focus• Lean Canvas provides – One-page business plan or “business model validation tool” – Distills the essence – Follow numbered sequence – In Cost Structure, add overhead cost or allocation
ABC Toy Company• Top 1 to 3 problems that need to be solved – Fun toy that provides appropriate stimulation for a child with disabilities. – Fun toy that provides conceptual learning for a child with disabilities. – Fun toy that is safe.
ABC Toy Company• Customer segments – Family – User – Teachers/Therapists
ABC Toy Company• Unique Value proposition –We design and sell toys for children with special needs.
To Wrap Up• In social media, you want to connect and interact with your customers. So where are they and how do you interact with them?• Don’t forget to distinguish between customers and users. The customer pays for the product.• Split into smaller customer segments• So once you really understand your customer, you can pinpoint where they hang out and how to talk with them. You will also understand what information they will find engaging and helpful. These are key to having a successful social media strategy.
Homework• Who buys _________________• Who uses _____________________• Who influences (refers) _____________