Business Blogging in 4 Easy Steps

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http://onlinebizsmarts.com This is a 4 part class covering the 4 foundation steps to blogging. We will be answering in the 4 parts.
1. Why should I blog?
2. Who is my audience?
3. How do I optimize posts?
4. How do I promote my posts and where?
+Michael Gray Is our host and presenter for this presentation.

Published in: Marketing, Technology, Design
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  • Smmw2014 Marcus Sheridan Keynote
  • Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.
  • Business Blogging in 4 Easy Steps

    1. 1. Michael Gray 4-4-2014 http://OnlineBizSmarts.com How to Blog
    2. 2. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts ? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
    3. 3. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
    4. 4. Don’t build your (marketing) house on rented property! Think Conversions!
    5. 5. Why Should I Blog?
    6. 6. Why Does Blogging Benefit Your Business??  Builds Traffic  Search engine traffic(SEO)  More site visitors  More conversions  Increases Credibility  Builds pre-sell trust  Establishes you as an expert  Voice and Authority  Humanizes Your Company  Generate Leads  Customer Service
    7. 7. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
    8. 8. Who is the WHO Identify Your Target Audience  who is your target audience?  break your target down into 3 or 4 segments.  where do they spend their time online?  http://leanstack.com/ What are their... • interests? • goals? • problems? • pain points? • hot buttons?
    9. 9. Who is the WHO 2 • Who (age, location, gender, education, job title) • Environment (when and where are they using your site? What device are they using?) • Tasks (what are they trying to complete/learn) • Motivation (what is their broader desired outcome?) • Goals, Problems, Pain Points? • Avatar or nickname & representative photo Source: http://blog.kissmetrics.com/user-personas-for-seo/ Drilling Down
    10. 10. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
    11. 11. Start with the Topic/Title but…Before you pick a topic… Listen! Social Media Conversations Surveys Questions Clients’ FAQs Clients’ Emails Common Problems
    12. 12. Pick Inviting Topics That Make People Want To Click And Read Answer the questions your customers are asking.
    13. 13. Tools For Topics
    14. 14. Google Trends http://www.google.com/trends/
    15. 15. Why is a headline important? “The anatomy of post”  People judge a [post] by it’s [headline]  Catchy… [ if not, they may not click! ]  High SEO value  Include your keyword phrases Perfect Timeless Shareable
    16. 16. Write Headlines that SHINE Specificity / Helpfulness / Immediacy / Newsworthiness / Entertainment Value http://blog.kissmetrics.com/how-to-write-headlines A Scientific Approach to Writing Page Title http://www.problogger.net/archives/2012/03/06/a-scientific-approach-to- writing-page-titles 52 Headline Hacks! http://headlinehacks.com (by Jon Morrow) 3 Tools to Help You Write Amazing Headlines
    17. 17. How to Achieve Your Blogging Strategy  Conclude with a call to action:  ask an engaging question  ask them to comment, share, connect  Ask for an opt in  Ask for a purchase  Include email subscription box after the post  Make it easy for them to take the action you want them to
    18. 18. make it easy to share
    19. 19. make it easy to subscribe
    20. 20. The SEO – Search Engine Optimization Definition – optimizing your site and content to match the phrase someone would type into a Google search box.
    21. 21. The Simple Guide to SEO SEO techniques are important, but… write for people and for search engines  write great post titles and include your keywords/keyphrase  provide quality content with related keywords/keyphrases  include relevant and helpful links when you do that… people will link back, share on social media, etc.
    22. 22. Blog Posting Template for Generating Website SEO http://onlinebizsmarts.com/postseotemplate
    23. 23. Yoast for WordPress SEO  http://yoast.com/wordpress/  Optimize your website for search  Optimize each blog posts for search
    24. 24. 1. Why Should I Blog? 2. Who Is My Audience? 3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where? Basics of Blogging
    25. 25. Social Publishing or Curation  Publish where your target audience spends time  Publish when your TA is online  Publish for search
    26. 26. Publish where your target audience spends time. Publish when your TA is online. Automate Publish for search by answering client questions. Social Publishing or Curation
    27. 27. Recap  Write for people & Google  Optimize the SEO but don’t overdo it.  Make it memorable  Make it easy to share  Close with a call to action  Make it easy to subscribe via email Double Bonus – Now that you have people on your website, what do you want them to do? Think Conversion!
    28. 28. Michael Gray www.OnlineBizSmarts.com

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