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Facebook & LinkedIn Demographics and Strategy
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Facebook & LinkedIn Demographics and Strategy



Facebook & LinkedIn Demographics and Strategy

Facebook & LinkedIn Demographics and Strategy



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  • Strategize around what you can control and what you own.

Facebook & LinkedIn Demographics and Strategy Facebook & LinkedIn Demographics and Strategy Presentation Transcript

  • Michael Gray & Dale Dillon 520-548-1970 http://OnlineBizSmarts.com BNI – Facebook & LinkedIn
  •  Your time is valuable. Use it wisely!  Live the 3 Cs of Social Media  Creative  Consistent  Calculated – Strategy & Monitor  Make it work for you NOT the opposite.  It can level the business playing field if you have a strategy.  Know your target audience and where they spend their time.  Don’t build you house on someone else's(Facebook) property.
  •  Consistent Visual Branding  Define a win. What is a conversion for your company?  It’s a marathon not a sprint. The tortoise will always win at online marketing.  Hire if you don’t have time or it is not something your good at.  Monitor, Track, Adjust
  •  IE. Princeton Report - Facebook would lose 80% of its users by 2017  http://www.forbes.com/sites/forrester/2014/01/28/cal m-down-facebook-isnt-dying/
  •  U.S.? 67% of Internet users in the U.S. are on Facebook. In European markets, penetration is even higher (82% in the U.K.).  In the U.S., 83% of 18 to 29-year-olds who use the Internet are on Facebook  45- to 54-year-old age bracket has seen 46% growth since yearend 2012. 1.3 BILLION PEOPLE Read more: http://www.businessinsider.com/a-primer-onfacebook-demographics-2013-10#ixzz2rnM41dTw
  •  22% of Internet Users  24 % Men 19% Women  27% of ages 30-49  24% of ages 50-64  38% of People With Advanced Degrees  38% of People Who Make 75K+ Per Year
  •  Optimize Your Profile  Tell people what you do not your title     Checking out the Competition Applicant Background Checks Find People and Businesses LinkedIn Groups for new prospects and contacts  Create an industry group  Optimize Your Business Listing  http://help.linkedin.com/app/answers/detail/a_id/1561
  •  Customize images with your company updates-January 21,2014  Now, when you share an update with a link, you can customize the image that appears by clicking on the icon in the right hand corner of the preview image. To learn more about this update, visit our Help Center
  •  https://www.facebook.com/OnlineBizSmarts  https://plus.google.com/+Onlinebizsmarts  https://twitter.com/onlinebizsmarts  https://www.youtube.com/user/SMARTGroupAZ