Business Model Canvas: Unique Value Proposition and Unfair Advantage

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This presentation covers two sections of the Business Model Canvas (or Lean Canvas): the Unique Value Proposition and Unfair Advantage.

This presentation covers two sections of the Business Model Canvas (or Lean Canvas): the Unique Value Proposition and Unfair Advantage.

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  • 1. Sherif S. Morgan Friday, January 27, 2012
  • 2.  
  • 3.  
  • 4.  
  • 5.
    • what is the primary reason…
    • you are different or worth buying
    what is the value… your product/service deliver to your customer which customer needs or problems… your product/service satisfies or solves
  • 6.
    • from your business model canvas…
    • How does S solve P for CS ?
    focus on the “finished story benefit” (i.e. success)… Feature  Benefit  Solution (problem, need, want) what, who, and why… what is your product and who is the customer the “why” often fits as a sub-heading
  • 7. New Need Improve Performance Design Brand Status Affordable Money Saving Reduce Risk Save Time
  • 8. Organize Your Brain // Stress Less. Do More. WorkFlowy is an organizational tool that makes life easier. It can help you organize personal to-dos, collaborate on large team projects, take notes, write research papers, keep a journal, plan a wedding, and much more Evernote makes it easy to remember things big and small from your everyday life using your computer, phone, tablet and the web. How does S solve P for CS? // Finished Benefit Story // Who What Why
  • 9. How about you?
  • 10.  
  • 11. we have Feature X / Most Features / Patent What do all these have in common? we are better at SEO and social media. we are passionate / work hard / cheaper we’re all PhDs and MBAs they can all be copied, bought, replicated, … Source: http://blog.asmartbear.com/not-competitive-advantage.html
  • 12. What if a big company copies your idea? Source: http://blog.asmartbear.com/unfair-advantages.html Will your business survive? What if someone else smart replicates your business? What if there is a totally free, open-source competitor? What if one of your employees runs with your idea and business plan… then moves to China and sells your product or service at 1/10 the price?
  • 13.
    • Insider Information
    • unique combo of integrated knowledge
    • The Team
    • amazing, comprehensive, combo of talents
    • Authority
    • credibility / reputation
    • Single-minded, uncompromising obsession
    • crucial to you, hard to achieve
    • e.g. Apple:Design / Google:Algorithm
    Source: http://blog.asmartbear.com/unfair-advantages.html
  • 14.  
  • 15.  
  • 16.
    • http://www.leancanvas.com
    • A canvas for each of your target audience
      • What is your UVP for each
      • What is your UA?
      • Relevant terms
        • Problems and Solutions
        • Customer Segments
  • 17.
    • Communicate your UVP
      • “ finished story benefits”
      • problems solved. needs satisfied.
    • Communicate your UA
    • Develop your UA
      • authority / credibility
  • 18.   The SMART Team: Dale Dillon Lips | Christopher Porter | Aaron Eden | Angela Moore | Michael Gray | Danielle Lips, Media Assistant DrSherifMorgan ssmorgan & Connexins (520) 344-4250 [email_address]