Sherif S. Morgan Friday, December 2, 2011
 
<ul><li>130+ million blogs </li></ul><ul><li>In 2007:  </li></ul><ul><ul><li>120,000 new blogs created per day </li></ul><...
Blog Social Media Relationships Comments SEO Conversations Share
<ul><li>What are your goals? </li></ul><ul><li>Who is your audience? </li></ul>
<ul><li>What would you like to accomplish?  </li></ul><ul><ul><li>Establish credibility or thought leadership </li></ul></...
<ul><li>Be very specific </li></ul><ul><li>Identify niches within your market </li></ul><ul><ul><li>What are their interes...
<ul><li>What are you trying to accomplish? </li></ul><ul><li>Cater to your audience!  </li></ul><ul><ul><li>Address their ...
<ul><li>Headline </li></ul><ul><ul><li>make it catchy! </li></ul></ul><ul><ul><li>Use numbers (e.g. 10 best, 3 steps, 4 wa...
 
http://www.flickr.com/search/advanced/
 
<ul><li>Why use them? </li></ul><ul><ul><li>Formulas are tried and tested </li></ul></ul><ul><ul><li>They can help you get...
http://www.copyblogger.com/blogging-formulas/
<ul><li>Who blogs? Companies or Bloggers? </li></ul><ul><ul><li>Personal Voice </li></ul></ul><ul><li>Paint a picture; use...
<ul><li>Authentic, Unique, Original </li></ul><ul><ul><li>great content, but… </li></ul></ul><ul><ul><li>personal experien...
<ul><li>Authoritative </li></ul><ul><ul><li>Knowledge + Personal Experience = Story </li></ul></ul><ul><ul><li>Simple yet ...
 
<ul><li>Call to action </li></ul><ul><ul><li>Ask them to comment, share, connect </li></ul></ul><ul><li>Conclude with an e...
<ul><li>#niche  |  LinkedIn Groups  |  Facebook </li></ul><ul><li>How to blog almost every day http ://www.chrisbrogan.com...
<ul><li>Post-Specific (All in One SEO Plugin) </li></ul><ul><ul><li>Page Title – helps your rankings </li></ul></ul><ul><u...
 
<ul><li>Permalinks </li></ul><ul><ul><li>Search engine readable/friendly </li></ul></ul><ul><li>Sitemap </li></ul><ul><li>...
<ul><li>Share your new blog posts on social media </li></ul><ul><li>Automate Posting?  vs  Customize? </li></ul><ul><ul><l...
<ul><li>Social media is a broadcast media </li></ul><ul><ul><li>1-way conversation </li></ul></ul><ul><li>Sound like a rob...
<ul><li>Use relevant hashtags when posting to twitter </li></ul><ul><li>Tag people – only if relevant </li></ul><ul><li>No...
 
<ul><li>Create authoritative content </li></ul><ul><li>Publish original research, info, graphs </li></ul><ul><li>Compile r...
<ul><li>The 2-way conversation </li></ul><ul><li>Comment on their blogs  </li></ul><ul><ul><li>Builds relationship </li></...
www.feedburner.com
<ul><li>65 ways to drive traffic to your blog </li></ul><ul><li>http://www.problogger.net/archives/2011/10/16/65-ways-to-d...
<ul><li>Audience </li></ul><ul><li>Goals </li></ul><ul><li>Content </li></ul><ul><li>Share and Engage </li></ul>
  The SMART Team: Dale Dillon Lips Christopher Porter Sherif Morgan Aaron Eden Angela Moore Michael Gray  Robert Nissenbau...
Upcoming SlideShare
Loading in...5
×

Effective Blogging and Social Media

497

Published on

Effective Blogging and Social Media. A SMART Group AZ Presentation by Sherif Morgan on December 2, 2011.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
497
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Effective Blogging and Social Media"

  1. 1. Sherif S. Morgan Friday, December 2, 2011
  2. 3. <ul><li>130+ million blogs </li></ul><ul><li>In 2007: </li></ul><ul><ul><li>120,000 new blogs created per day </li></ul></ul><ul><ul><li>1.5 million posts published per day </li></ul></ul><ul><ul><ul><li>(17 posts published per second) </li></ul></ul></ul>
  3. 4. Blog Social Media Relationships Comments SEO Conversations Share
  4. 5. <ul><li>What are your goals? </li></ul><ul><li>Who is your audience? </li></ul>
  5. 6. <ul><li>What would you like to accomplish?  </li></ul><ul><ul><li>Establish credibility or thought leadership </li></ul></ul><ul><ul><li>Increase traffic to your business website </li></ul></ul><ul><ul><li>Humanize your company </li></ul></ul><ul><ul><li>Generate Leads or Pre-Sell Prospects </li></ul></ul><ul><ul><li>Brand Building/Awareness </li></ul></ul><ul><li>Why defining your goals is critical </li></ul><ul><ul><li>Defining your goals is the flip coin of defining your success. What is “success”? </li></ul></ul>
  6. 7. <ul><li>Be very specific </li></ul><ul><li>Identify niches within your market </li></ul><ul><ul><li>What are their interests? </li></ul></ul><ul><ul><li>Goals? </li></ul></ul><ul><ul><li>Problems? </li></ul></ul><ul><ul><li>Pain Points? </li></ul></ul><ul><ul><li>Hot Buttons? </li></ul></ul>
  7. 8. <ul><li>What are you trying to accomplish? </li></ul><ul><li>Cater to your audience! </li></ul><ul><ul><li>Address their questions, problems, and pain points </li></ul></ul><ul><li>Keywords volume represent demand for info for your target audience </li></ul><ul><ul><li>Keyword Research </li></ul></ul><ul><ul><li>Write posts that address the need behind the KW </li></ul></ul>
  8. 9. <ul><li>Headline </li></ul><ul><ul><li>make it catchy! </li></ul></ul><ul><ul><li>Use numbers (e.g. 10 best, 3 steps, 4 ways, etc.) </li></ul></ul><ul><li>Photos </li></ul><ul><li>Paragraphs </li></ul><ul><ul><li>Short and concise </li></ul></ul><ul><ul><li>Use headlines and sub-headlines to break up content </li></ul></ul>
  9. 11. http://www.flickr.com/search/advanced/
  10. 13. <ul><li>Why use them? </li></ul><ul><ul><li>Formulas are tried and tested </li></ul></ul><ul><ul><li>They can help you get started </li></ul></ul><ul><ul><li>They can help you write more often </li></ul></ul><ul><li>Sources </li></ul><ul><li>http://www.copyblogger.com/blogging-formulas/ </li></ul><ul><li>http ://www.chrisbrogan.com/writing-effective-blog-posts/ </li></ul>
  11. 14. http://www.copyblogger.com/blogging-formulas/
  12. 15. <ul><li>Who blogs? Companies or Bloggers? </li></ul><ul><ul><li>Personal Voice </li></ul></ul><ul><li>Paint a picture; use metaphors and analogies </li></ul><ul><ul><li>“ Don’t tell me the moon is shining; show me the glint of light on broken glass” – Anton Chekhov </li></ul></ul><ul><li>Pretend you’re speaking to someone sitting next to you. </li></ul>
  13. 16. <ul><li>Authentic, Unique, Original </li></ul><ul><ul><li>great content, but… </li></ul></ul><ul><ul><li>personal experience adds fresh perspective </li></ul></ul><ul><ul><li>Don’t worry about being different, “stir the pot” </li></ul></ul>
  14. 17. <ul><li>Authoritative </li></ul><ul><ul><li>Knowledge + Personal Experience = Story </li></ul></ul><ul><ul><li>Simple yet profound (e.g. Seth Godin’s blog) </li></ul></ul><ul><ul><li>Dig Deep. Use details and examples </li></ul></ul><ul><ul><li>Go Wide. info can be applicable/universal </li></ul></ul><ul><ul><li>Relevance. Solve problems / Ease pain points </li></ul></ul><ul><ul><li>Present original research </li></ul></ul>
  15. 19. <ul><li>Call to action </li></ul><ul><ul><li>Ask them to comment, share, connect </li></ul></ul><ul><li>Conclude with an engaging question </li></ul><ul><li>http ://www.problogger.net/archives/2011/11/25/10-productive-tasks-you-should-be-doing-on-google-right-now / </li></ul><ul><li>http ://www.problogger.net/archives/2011/11/25/social-engagement-is-a- way-forward -for-seo/ </li></ul><ul><li>Make it easy for them to participate </li></ul><ul><li>http://www.problogger.net/archives/2011/11/17/make-it-easy-for-your-readers-to-participate </li></ul>
  16. 20. <ul><li>#niche | LinkedIn Groups | Facebook </li></ul><ul><li>How to blog almost every day http ://www.chrisbrogan.com/how-to-blog-almost-every-day/ </li></ul><ul><li>Make Business Blogging Fun http ://www.problogger.net/archives/2011/09/02/make-business-blogging-fun-again-write-about-holidays-anniversaries-and-other-milestones </li></ul><ul><li>What is your audience interested in? </li></ul><ul><li>Share your dream and vision </li></ul><ul><li>http://www.youtube.com/watch?feature=player_embedded&v=6Cf7IL_eZ38 </li></ul>
  17. 21. <ul><li>Post-Specific (All in One SEO Plugin) </li></ul><ul><ul><li>Page Title – helps your rankings </li></ul></ul><ul><ul><li>Post Title (H1) – helps your rankings </li></ul></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Tags and Categories </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><ul><li>social media, forums, comments = nofollow, but… </li></ul></ul></ul><ul><ul><ul><li>create quality content to which people voluntarily link </li></ul></ul></ul>
  18. 23. <ul><li>Permalinks </li></ul><ul><ul><li>Search engine readable/friendly </li></ul></ul><ul><li>Sitemap </li></ul><ul><li>Write for your audience not search engines </li></ul><ul><ul><li>Become “search engine” proof </li></ul></ul>
  19. 24. <ul><li>Share your new blog posts on social media </li></ul><ul><li>Automate Posting? vs Customize? </li></ul><ul><ul><li>Who is your audience in each social media channel? </li></ul></ul>http://twitterfeed.com/
  20. 25. <ul><li>Social media is a broadcast media </li></ul><ul><ul><li>1-way conversation </li></ul></ul><ul><li>Sound like a robot </li></ul><ul><li>Look at Me! Me! Me! </li></ul><ul><li>Social media a free ad space </li></ul>
  21. 26. <ul><li>Use relevant hashtags when posting to twitter </li></ul><ul><li>Tag people – only if relevant </li></ul><ul><li>Not just post title, highlight benefit, feature… </li></ul><ul><ul><li>Rework your post title for each channel </li></ul></ul><ul><li>Share interesting comments </li></ul><ul><ul><li>Cross-promoting </li></ul></ul><ul><li>Ask for ideas, questions, comments, etc. </li></ul>
  22. 28. <ul><li>Create authoritative content </li></ul><ul><li>Publish original research, info, graphs </li></ul><ul><li>Compile resources & links on a subject </li></ul><ul><li>Solve a problem </li></ul><ul><li>Make a list </li></ul><ul><li>Paint a picture </li></ul><ul><li>Take a stand (“stir the pot”) </li></ul><ul><li>Great reference http://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/ </li></ul>
  23. 29. <ul><li>The 2-way conversation </li></ul><ul><li>Comment on their blogs </li></ul><ul><ul><li>Builds relationship </li></ul></ul><ul><ul><li>When you comment </li></ul></ul><ul><ul><ul><li>Make sure to add value, substance </li></ul></ul></ul><ul><ul><ul><li>Don’t be afraid to present a different viewpoint </li></ul></ul></ul><ul><ul><ul><li>don’t just post “ great blog post, thanks ” </li></ul></ul></ul><ul><ul><ul><ul><li>some spam tools may consider that spam </li></ul></ul></ul></ul><ul><li>Share their content (when relevant) </li></ul>
  24. 30. www.feedburner.com
  25. 31. <ul><li>65 ways to drive traffic to your blog </li></ul><ul><li>http://www.problogger.net/archives/2011/10/16/65-ways-to-drive-traffic-to-your-blog </li></ul><ul><li>What are some of your blog promotion ideas? </li></ul>
  26. 32. <ul><li>Audience </li></ul><ul><li>Goals </li></ul><ul><li>Content </li></ul><ul><li>Share and Engage </li></ul>
  27. 33.   The SMART Team: Dale Dillon Lips Christopher Porter Sherif Morgan Aaron Eden Angela Moore Michael Gray  Robert Nissenbaum Danielle Lips, Media Asst.

×