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Effective Blogging and Social Media. A SMART Group AZ Presentation by Sherif Morgan on December 2, 2011.

Effective Blogging and Social Media. A SMART Group AZ Presentation by Sherif Morgan on December 2, 2011.

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Effective Blogging and Social Media Presentation Transcript

  • 1. Sherif S. Morgan Friday, December 2, 2011
  • 2.  
  • 3.
    • 130+ million blogs
    • In 2007:
      • 120,000 new blogs created per day
      • 1.5 million posts published per day
        • (17 posts published per second)
  • 4. Blog Social Media Relationships Comments SEO Conversations Share
  • 5.
    • What are your goals?
    • Who is your audience?
  • 6.
    • What would you like to accomplish? 
      • Establish credibility or thought leadership
      • Increase traffic to your business website
      • Humanize your company
      • Generate Leads or Pre-Sell Prospects
      • Brand Building/Awareness
    • Why defining your goals is critical
      • Defining your goals is the flip coin of defining your success. What is “success”?
  • 7.
    • Be very specific
    • Identify niches within your market
      • What are their interests?
      • Goals?
      • Problems?
      • Pain Points?
      • Hot Buttons?
  • 8.
    • What are you trying to accomplish?
    • Cater to your audience!
      • Address their questions, problems, and pain points
    • Keywords volume represent demand for info for your target audience
      • Keyword Research
      • Write posts that address the need behind the KW
  • 9.
    • Headline
      • make it catchy!
      • Use numbers (e.g. 10 best, 3 steps, 4 ways, etc.)
    • Photos
    • Paragraphs
      • Short and concise
      • Use headlines and sub-headlines to break up content
  • 10.  
  • 11. http://www.flickr.com/search/advanced/
  • 12.  
  • 13.
    • Why use them?
      • Formulas are tried and tested
      • They can help you get started
      • They can help you write more often
    • Sources
    • http://www.copyblogger.com/blogging-formulas/
    • http ://www.chrisbrogan.com/writing-effective-blog-posts/
  • 14. http://www.copyblogger.com/blogging-formulas/
  • 15.
    • Who blogs? Companies or Bloggers?
      • Personal Voice
    • Paint a picture; use metaphors and analogies
      • “ Don’t tell me the moon is shining; show me the glint of light on broken glass” – Anton Chekhov
    • Pretend you’re speaking to someone sitting next to you.
  • 16.
    • Authentic, Unique, Original
      • great content, but…
      • personal experience adds fresh perspective
      • Don’t worry about being different, “stir the pot”
  • 17.
    • Authoritative
      • Knowledge + Personal Experience = Story
      • Simple yet profound (e.g. Seth Godin’s blog)
      • Dig Deep. Use details and examples
      • Go Wide. info can be applicable/universal
      • Relevance. Solve problems / Ease pain points
      • Present original research
  • 18.  
  • 19.
    • Call to action
      • Ask them to comment, share, connect
    • Conclude with an engaging question
    • http ://www.problogger.net/archives/2011/11/25/10-productive-tasks-you-should-be-doing-on-google-right-now /
    • http ://www.problogger.net/archives/2011/11/25/social-engagement-is-a- way-forward -for-seo/
    • Make it easy for them to participate
    • http://www.problogger.net/archives/2011/11/17/make-it-easy-for-your-readers-to-participate
  • 20.
    • #niche | LinkedIn Groups | Facebook
    • How to blog almost every day http ://www.chrisbrogan.com/how-to-blog-almost-every-day/
    • Make Business Blogging Fun http ://www.problogger.net/archives/2011/09/02/make-business-blogging-fun-again-write-about-holidays-anniversaries-and-other-milestones
    • What is your audience interested in?
    • Share your dream and vision
    • http://www.youtube.com/watch?feature=player_embedded&v=6Cf7IL_eZ38
  • 21.
    • Post-Specific (All in One SEO Plugin)
      • Page Title – helps your rankings
      • Post Title (H1) – helps your rankings
      • Description
      • Keywords
      • Tags and Categories
      • Links
        • social media, forums, comments = nofollow, but…
        • create quality content to which people voluntarily link
  • 22.  
  • 23.
    • Permalinks
      • Search engine readable/friendly
    • Sitemap
    • Write for your audience not search engines
      • Become “search engine” proof
  • 24.
    • Share your new blog posts on social media
    • Automate Posting? vs Customize?
      • Who is your audience in each social media channel?
    http://twitterfeed.com/
  • 25.
    • Social media is a broadcast media
      • 1-way conversation
    • Sound like a robot
    • Look at Me! Me! Me!
    • Social media a free ad space
  • 26.
    • Use relevant hashtags when posting to twitter
    • Tag people – only if relevant
    • Not just post title, highlight benefit, feature…
      • Rework your post title for each channel
    • Share interesting comments
      • Cross-promoting
    • Ask for ideas, questions, comments, etc.
  • 27.  
  • 28.
    • Create authoritative content
    • Publish original research, info, graphs
    • Compile resources & links on a subject
    • Solve a problem
    • Make a list
    • Paint a picture
    • Take a stand (“stir the pot”)
    • Great reference http://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/
  • 29.
    • The 2-way conversation
    • Comment on their blogs
      • Builds relationship
      • When you comment
        • Make sure to add value, substance
        • Don’t be afraid to present a different viewpoint
        • don’t just post “ great blog post, thanks ”
          • some spam tools may consider that spam
    • Share their content (when relevant)
  • 30. www.feedburner.com
  • 31.
    • 65 ways to drive traffic to your blog
    • http://www.problogger.net/archives/2011/10/16/65-ways-to-drive-traffic-to-your-blog
    • What are some of your blog promotion ideas?
  • 32.
    • Audience
    • Goals
    • Content
    • Share and Engage
  • 33.   The SMART Team: Dale Dillon Lips Christopher Porter Sherif Morgan Aaron Eden Angela Moore Michael Gray  Robert Nissenbaum Danielle Lips, Media Asst.