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Why most digital agencies are nuts
 

Why most digital agencies are nuts

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    Why most digital agencies are nuts Why most digital agencies are nuts Presentation Transcript

    • Why Most Digital Agencies Are Nuts
    • Most digital agencies are nuts – because they don’t focus on making recurring revenue! See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 3 Reasons Why You Need to Create Recurring Revenue for Your Digital Business 1) It allows you to sleep more soundly at night. 2) Without having to worry about cash flow, it allows you to be more creative. 3) It encourages customer loyalty. See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • Here are 14 ways to get your cash flow on track and create recurring revenue streams for your digital business! See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 1. Client Retainers There are 3 reasons why clients love retainer agreements according to Patrick McKenzie . ● Retainers break longer projects into a shorter, less-expensive ones. ● Retainers remove client fears having a cost that they won’t eventually need. ● Retainers reduce the potential risk of the client "not knowing everything they need." See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 2. Sell your services as products. ● Create and sell video or ebook educational training products ● Chris Lema has some suggestions in choosing a Wordpress memberships plugin once you’re ready to launch. See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 3. Create your own software products. Get lessons from: ● John and Nick of 15below ● Andy and Richard of ClearLeft ● and my own personal experience with our startup ProjectMinder See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 4. Hosting services Offer hosting services to your customers, as well as: ● Automatic backup services ● Regular backup / restore tests ● Automatic upgrades when new versions of WordPress come out See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 5. Monthly Marketing Strategy, which includes the following: ● Overall plan and marketing goals ● Identifying their target audience ● How to engage their audience, i.e. type of content to produce ● Where to engage their audience ● How to generate the best return on their marketing budget ● Which marketing campaigns to run ● What to measure to ensure campaigns are successful See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 6. Monthly Content Strategy This may be for: ● Blog posts ● Videos ● Infographics ● Images ● Podcasts ● Case Studies ● White papers See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 7. Content Production This may go hand in hand with the monthly content strategy. Once the content has been planned, creation, recording, designing, etc. follows. See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 8. SEO services This covers: ● On-page SEO ● Keyword research ● Content strategy (see above) ● Link building strategies ● Blogger outreach campaigns ● Measurement and analytics See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 9. Conversion services We can take a great example from Nick Disabato of Draft on how he sells this service to his customers. See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 10. Social Media Management Manage your customers’ ● Twitter ● Facebook ● LinkedIn ● Google+ ● Pinterest ● Quora ● Reddit ● Industry specific forums See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 11. Start charging for Technical Support Learn how to: ● Set-up a Maintenance agreement ● Create a process for change requests ● This is very important – Implement a timesheet system See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 12. Premium technical support. Aside from providing standard support, most especially for ‘mission critical’ systems, offer a premium support option. At a premium price, offer for example to finish a specific task at lesser number of hours compared to a normal support. See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 13. Customer support Provide customer support for products or services you or others have created. Customer inquiries should be handled by a team dedicated for this service instead of developers. See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • 14. Think outside the box. Let’s learn how Site Visibility uncovered new opportunities by setting up a free jobs board, which eventually became a dedicated digital agency. See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/? utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
    • For the full details: Read post here.