Your SlideShare is downloading. ×
From Clicks To Cash
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

From Clicks To Cash

181
views

Published on

This is a presentation I put together for a C-level meeting.

This is a presentation I put together for a C-level meeting.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
181
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Clicks to Revenue Converting Consumer and B2B Email Messages to Revenue
  • 2. Why are we sending e-mail?
    • Cost effective
      • Cost less than $7 per order on average.
    • Targeted marketing approach
      • 60% of business decision makers said Internet and e-mail are the best ways for advertisers to reach them. (Jupiter Research, 2007)
    • Prediction: By 2009, 60% of e-mails will not be read inside the inbox. Email will be read on mobile devices, handhelds, inside social networks, RSS readers browser toolbars, and via phone. (ClickZ Email Marketing Conference, 2007)
  • 3. Measuring E-mail Marketing Results
    • Opens – The actually opening of the e-mail message
    • Clicks – When the customer clicks a link within the e-mail that takes them to your site.
    • Bounces – When the e-mail bounces back – bad addresses, address entered incorrectly.
    • Conversion rates -- typically calculated by dividing the total number of conversion transactions or orders placed resulting from your e-mail campaign by the total number of visitors or mailing list referred by your e-mail.
    • 20 Orders placed = 20%
    • 100 E-mails sent
  • 4. E-mail Drives Conversion Rates
    • Consumers who subscribed to email newsletters generated 34.25% more product sales – MarketSherpa in association with ConAgra Foods (2007).
    • Half of all consumers surveyed have made a purchase as a result of an email solicitation and 16% did so from messages found in their Spam folders. Endai Worldwide (2007).
    • The average order-conversion rate of e-mail is 6%. (Shop.org – State of Retailing Online 2007)
  • 5. E-mail Delivers Effective Results
    • Email delivers the highest ROI among marketing vehicles by an eye-popping margin: a whopping $57.25 for every dollar spent n it in 2005. (Direct Mail Marketing Association, 2006)
    • E-mail is delivering sales at an average cost per order of less than $7, compared to $71.00 for banner ads, $26.75 for paid search and $17.47 for affiliate programs, according to Shop.org. (State of Retailing Online 2007)

×