AmsterdamEmerging Scenarios   Sander M.L. Schuurman Amsterdam Innovation Motor
Presentation outlineAmbitions in the greater Amsterdam region• Smart Work Centers – “How to work in a smarter way”   •   C...
Amsterdam a global village:Facts & Figures  770.000 inhabitants (2.2m metropolitan area)  • 400.000 households  • 178 diff...
Amsterdam Smart CityAmsterdam Smart City is a unique collaboration between theinhabitants of Amsterdam, businesses and gov...
Goals versus Reality   Tough Climate Goals of Amsterdam    40% CO2                      20% 20% energy                    ...
Work and traffic related TargetsTraffic• 5% less traffic in 2011• 10% less traffic in 2015• Cleaner vehicles: 10.000 EV’s ...
Amsterdam – Holistic ViewA Smart Work strategy can be an acceleratorfor energy and climate programsand an important contri...
Smart Work CentersPilot Smart Work Centers in 2008, opened by theMayors of Amsterdam and AlmereCity of Amsterdam Smart Wor...
Bring the Work to the Worker
History in a nutshellFoundation Double U,an independent, not for profit platform of  Smart Work Center networks and  Smart...
Amsterdam’s Smart Work ApproachFrom 1 to 100+ locations in the Netherlands                    Double U NetworkFrom 1 proof...
SWC network a premise for ConnectedEconomic Clusters?                     Amsterdam         Rotterdam
EV Corporate Car Sharing                           Nissan Leafs                           Parking infrastructure          ...
Corporate Car Sharing
Car2Go Amsterdam
Dynamic Traffic ManagementInfluencing traffic flow by influencing speeds, lane  use, route choice, merging operations by  ...
Lessons Learned1. Quality, Location, AtmosphereWhere do you want to work?What are the things you need? (Except for coffee)...
Lessons LearnedForget about CO2- emissions The discussion of trusting employeesLet’s talk about money and focus on potenti...
Gas Powered Life
Creating Smarter Cities 2011 - 07 - Sander Schuurman - Amsterdam - Emerging Scenarios
Creating Smarter Cities 2011 - 07 - Sander Schuurman - Amsterdam - Emerging Scenarios
Creating Smarter Cities 2011 - 07 - Sander Schuurman - Amsterdam - Emerging Scenarios
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Creating Smarter Cities 2011 - 07 - Sander Schuurman - Amsterdam - Emerging Scenarios

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A review of Amsterdam’s ambition to be a Smart City, focusing on the development of ‘Smart Work Centres’, the challenges they face and the solutions they offer in Amsterdam and across the Netherlands and how e-services can facilitate smart working. This also covers Smart Mobility and Electric Vehicles – “How mobility and sustainability can meet”.

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Creating Smarter Cities 2011 - 07 - Sander Schuurman - Amsterdam - Emerging Scenarios

  1. 1. AmsterdamEmerging Scenarios Sander M.L. Schuurman Amsterdam Innovation Motor
  2. 2. Presentation outlineAmbitions in the greater Amsterdam region• Smart Work Centers – “How to work in a smarter way” • Challenges and solutions • Network of SWCs in The Netherlands • How e-services facilitate smart working • One day a week smart work program• Smart Mobility and Electric Vehicles – “How mobility andsustainability can meet” • Amsterdam’s ambitions on smart mobility • Key projects and pilots • Mobility versus ownership • Dynamic Traffic Management • Future 2
  3. 3. Amsterdam a global village:Facts & Figures 770.000 inhabitants (2.2m metropolitan area) • 400.000 households • 178 different nationalities • International connected • Air-hub: Schiphol • Internet hub: large data centres • ‘Green City’ with ambitious Climate Goals 6 AMSTERDAM SMART CITY 6
  4. 4. Amsterdam Smart CityAmsterdam Smart City is a unique collaboration between theinhabitants of Amsterdam, businesses and governments in order toillustrate how energy can be saved, now and in the future Collective Create Awareness Research & Economic effort Tech push / demand Knowledge viability pull sharing AMSTERDAM SMART CITY 7
  5. 5. Goals versus Reality Tough Climate Goals of Amsterdam 40% CO2 20% 20% energy energy reduction City organisationreduction in 2025 from reduction climate neutral in 1990 baseline in 2025 from 1990 baseline 2015 The Reality Optimistic on solution Take action Dutch consumers are not caring about climate change Dutch consumers have little faith in solution and don’t take action themselves Inhabitants are Intentions:20% CO2 increase Unaware & in 2006 from 1990 baseline Unsustainable No Action AMSTERDAM SMART CITY 8
  6. 6. Work and traffic related TargetsTraffic• 5% less traffic in 2011• 10% less traffic in 2015• Cleaner vehicles: 10.000 EV’s in 2015Working (own organisation)• Reduce building square meters with 40%• Flexible working for everyone (if possible)Working general• Combine living and working• Enable Smarter Work AMSTERDAM SMART CITY 9
  7. 7. Amsterdam – Holistic ViewA Smart Work strategy can be an acceleratorfor energy and climate programsand an important contributor to theAmsterdam Sustainability Policy:reducing CO2 emissions by 40% in the year 2025. 10 10
  8. 8. Smart Work CentersPilot Smart Work Centers in 2008, opened by theMayors of Amsterdam and AlmereCity of Amsterdam Smart Work EmployerFoundation of Double U, an independent, not forprofit platform of Smart Work Center networks andSmart Work ServicesPublic Telepresence Room in Amsterdam BrightCity 11 11
  9. 9. Bring the Work to the Worker
  10. 10. History in a nutshellFoundation Double U,an independent, not for profit platform of Smart Work Center networks and Smart Work ServicesPublic Telepresence Room inAmsterdam Bright City 13 13
  11. 11. Amsterdam’s Smart Work ApproachFrom 1 to 100+ locations in the Netherlands Double U NetworkFrom 1 proof of Concept to Network of SWCs • 100+ SWCs (June 2011) • Portfolio approach of physical smart work environments and networked services • Double U Reservation Tool www.w-smartwork.nl • Public Telepresence (October 14 Massive personal car travels 2010) substituted through the chain of SWCs • WorkSnug Augmented Reality Smart Phone Application • Reduced Carbon Footprint • Reduced Commute Traffic • Reduced work place costs per employee • Facilitating a Smart + Connected Work environment for communities, employers and workers • SWCs as platforms for new business, SMEs, incubation and education
  12. 12. SWC network a premise for ConnectedEconomic Clusters? Amsterdam Rotterdam
  13. 13. EV Corporate Car Sharing Nissan Leafs Parking infrastructure Participants get code Online reservation Cost sharing amongst companies 16
  14. 14. Corporate Car Sharing
  15. 15. Car2Go Amsterdam
  16. 16. Dynamic Traffic ManagementInfluencing traffic flow by influencing speeds, lane use, route choice, merging operations by employing variable message signs (VMS) in order to improve safety and network utilisation.
  17. 17. Lessons Learned1. Quality, Location, AtmosphereWhere do you want to work?What are the things you need? (Except for coffee)2. Smart, Smarter, SmartestEverybody works his/her own wayGeneration differencesDifferent types of work allow different types of Smartness3. But above all, it’s about: PEOPLE! 20
  18. 18. Lessons LearnedForget about CO2- emissions The discussion of trusting employeesLet’s talk about money and focus on potential huge savings ofmoney:The new norm: every employee works at least1 day from home – satellite/remote work centersGross saving EUR 15mio per annumRe-invest EUR 5 mio in 4 star ‘working’ hotels – 4 starsatellite/remote work centersStructural Nett saving: EUR 10 mio per annum 21
  19. 19. Gas Powered Life
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