Your SlideShare is downloading. ×
CommRow Presentation for Reno-Tahoe AMA
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

CommRow Presentation for Reno-Tahoe AMA

416
views

Published on

PowerPoint presentation given to the Reno-Tahoe chapter of the American Marketing Association on January 17, 2012.

PowerPoint presentation given to the Reno-Tahoe chapter of the American Marketing Association on January 17, 2012.

Published in: Design, Technology, Business

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
416
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. COMMROWBUILDING A NEW BRAND IN A GAMING MARKET
  • 2. "People who know whatthey’re talking aboutdon’t need PowerPoint.” - Steve Jobs
  • 3. Whos crazy enough to open a non-smoking, pet-friendly hotel with no gaming in downtown Reno? Fernando Leal Developer – L3 Development Funding: DRW Trading Group, Chicago
  • 4. Whos crazy enough to GO a non-smoking, pet- friendly hotel with no gaming in downtown Reno?• LOHAS: Lifestyles of Health and Sustainability.• Climbing is the second fastest growing sport in the nation (behind snowboarding).• 16,000+ UNR Students less than a mile away.• Loyal visitors seeking new attractions – (the changing demographics of Reno visitors).• Locals: (hardest target “SoMos”) – South of Moana residents.• Residents who remember downtown as an accessible place for families and businesses.
  • 5. WHY• Property owned in a declining gaming market.• Available/popular points-of-entry (no smoking, no gaming, pet-friendly).• Location (location, location). UNR, 6,000 Hotel Rooms in hood, Northern California (active lifestyles).• Helping rebrand Reno (“No Whining”). America’s Adventure Place + Far From Expected.• Reintroducing CommUnity (OurRealReno.com).• Phased master plan. (A work in progress).
  • 6. INSANITY • Early concepts developed December, 2010. • Focus groups, product design + permits: January- February, 2011. • Brand development (15 total): March – April, 2011. • City Permit Approval: May 15, 2011. • Construction: June – September, 2011. • Grand Opening: October 1, 2011.EARLY CONCEPT TO OPENING IN TEN MONTHS.
  • 7. FEATURES • 164’ exterior climbing wall (the world’s tallest). • 7,000 sq. ft. of indoor bouldering (built to competition standards). • 11 eateries + bars (9 on 1st floor). • 750 person capacity concert venue (3rd floor). • 200 person capacity cabaret (1st floor). • 60,000 square feet of mixed use space at opening. • Hotel component (Phase 2 – April, 2012). • Adventure Deck (Phase 3?).Reno’s First Urban Adventure Destination.
  • 8. CREATIVE REUSE• Fitzgerald’s had “great bones” structurally. (Built to withstand a nuclear winter in Nevada.)• 60,000 square feet of smoked carpeting removed.• Over 100 dumpsters of abandoned electrical and plumbing removed from false ceiling spaces.• Electrical use dramatically reduced by installation of LED lighting.• Touchless, low or no flow restrooms on first floor added (check out those hand dryers!).• Signage, furnishings, equipment all reused, refinished, and repurposed.• Innovative property-wide recycling program in trials.
  • 9. HOW + +That Guy (me) Natasha Bourlin Karl FendelanderMarketing + Design PR/Communications + Digital Media/Climber + + Many Others: Dax Victorino (Video), Sabrina Robertson (Entertainment) + Creative Concepts (Media), JM Studio (web), ZapLabs (tv), etc., etc., etc.!
  • 10. READY (OR NOT)Click here see CommRow video on YouTube
  • 11. READY… SET….
  • 12. GO
  • 13. NEXT? ADVENTURE DECK • 1 square acre on garage roof • Seasonal restaurant • BMX /Skate parks • Outdoor bouldering • Zip lines to ReTrac Formerly “Hang” NO FRILLS, PET FRIENDLY HOTEL• 136 of 347 rooms open Spring, 2012 • Pet friendly accommodations
  • 14. CHANGES"You can’t just ask customerswhat they want and then tryto give that to them.By the time you get it built,they’ll want something new.” - Steve Jobs
  • 15. YOUR TURNQ+A
  • 16. THANKS Larry DeVincenzi larry@smartbrand.biz 775.771-7004PowerYourBrand.com Connect with us on: