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How To Tame Pinterest

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  • 1. Presented by NAMS PublishingMyNAMS.com Page 2Make Money with This Report
  • 2. DISCLAIMER AND TERMS OF USE AGREEMENTThe author and publisher of this ebook and the accompanying materials have used their best efforts in preparing this ebook. Theauthor and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness ofthe contents of this ebook. The information contained in this ebook is strictly for educational purposes. Therefore, if you wish toapply ideas contained in this ebook, you are taking full responsibility for your actions.EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND ITS POTENTIAL. EVENTHOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OFEARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES ANDIDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISEOR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELYDEPENDENT ON THE PERSON USING OURPRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.”ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPONREQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDSON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES,KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WECANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOURACTIONS.MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR ISBASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATIONREFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OFFUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATESTRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,”“EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANINGIN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE.ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL AREINTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT INDETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVERESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILLACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. Theauthor and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or otherconsequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and withoutwarranties.As always, the advice of a competent legal, tax, accounting or other professional should be sought.The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in thisebook.All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.This ebook is © copyrighted by Niche Affiliate Marketing System, Inc and is protected under the US Copyright Act of 1976 andall other applicable international, federal, state and local laws, with ALL rights reserved. No part of this may be copied, orchanged in any format, sold, or used in any way other than what is outlined within this ebook under any circumstances withoutexpress permission from Niche Affiliate Marketing System, IncMyNAMS.com Page 3Make Money with This Report
  • 3. Table of ContentsPart One: Getting to Know Pinterest ............................................................................................................ 6 What is Pinterest? ..................................................................................................................................... 6 Why Every Business Owner and Blogger Should Care about Pinterest .................................................... 7 Who’s Using Pinterest? ......................................................................................................................... 7 Pinterest Vocabulary ............................................................................................................................. 8 Signing Up with Pinterest ...................................................................................................................... 9 Your User Profile ................................................................................................................................. 12 Creating Your First Pin ............................................................................................................................ 13 Pinterest Tools ........................................................................................................................................ 14 Pinterest Etiquette .................................................................................................................................. 17Part Two: Focusing Your Efforts for Maximum Effect................................................................................. 18 Define Your Ideal Follower – Then go find Her ....................................................................................... 18 Refining Your Boards........................................................................................................................... 19 Anatomy of a Good Pin ....................................................................................................................... 20 Tagging ................................................................................................................................................ 21 Keeping Up with Without Getting Overwhelmed ............................................................................... 21Part Three: Pinterest, Traffic, and Sales...................................................................................................... 22 Become the Expert.................................................................................................................................. 22 Get Your Stuff Pinned ............................................................................................................................. 23 How Pinterest Helps Your SEO ................................................................................................................ 24 Pinning Dos and Donts ............................................................................................................................ 24 Pinterest for Information Marketers and Service Businesses ................................................................ 25 What’s Next?........................................................................................................................................... 25 Recommended Resource Checklist ......................................................................................................... 27MyNAMS.com Page 4Make Money with This Report
  • 4. David Perdew: David is the founder of NAMS – the Niche Affiliate Marketing System – one of the fastest growing business strategy and marketing tactics workshops and training systems available today. What makes NAMS so different is that the instructors TEACH, demonstrate, and enable the students with hands-on workshops. Students learn from their current experience level. Beginners work with beginners, Intermediates work with intermediates, and Advanced students work with advanced groups. Everyone talks a language they understand, and the results demonstrate it.MyNAMS.com Page 5Make Money with This Report
  • 5. Let’s Get Started!Before we begin, grab a notebook and a pen so you can take notes and jot down yourquestions as we go. You never know when a great idea is going to pop into your head,so you want to be sure to capture it before it slips away! I’m speaking from experiencehere!Then, if you’re questions aren’t answered in this report, pop into the MyNAMS forumhere to get it answered as soon as possible. If this report doesn’t answer yourquestions, or you don’t understand a concept, let’s get that taken care of in the forum.This report starts with the basics of Pinterest – what it is, how to sign up and create yourfirst pinboards and pins, how to find and follow people, and what makes great pins. Inpart two, we’ll talk about focusing your pinning efforts to brand your Pinterest accountand become a thought leader in your niche. In part three, we’ll talk about using Pinterestto drive traffic and make sales.Part One: Getting to Know PinterestWhat is Pinterest?Pinterest is the newest of the social bookmarking sites. Like Digg, Delicious, and others,Pinterest allows you to bookmark (or pin, in this case) a site so you can share it withyour friends and – of course – find it later.MyNAMS.com Page 6Make Money with This Report
  • 6. But Pinterest is more than that. It’s a community, and as such, offers many moreopportunities for interaction than do other bookmarking sites. In that sense, Pinterest ismore like Facebook or Twitter.Pinterest users are encouraged to share (repin) other content and to “like” or commenton other users’ pins. You can also share your pins on Facebook and Twitter. (It’s worthmentioning here that you are required to have either a Facebook or Twitter account tosign up to Pinterest, though you are not required to post your pins to either.)Why Every Business Owner and Blogger Should Care about PinterestTraffic. That’s why you need to care about Pinterest. According to comScore, Pinterestalone accounts for nearly 4% of all referral traffic Internet-wide. While that might notsound like much, keep in mind that YouTube, Google+, and LinkedIn combined amountto less than 1.5% of referral traffic.Add to that the fact that Pinterest greets, on average, 1.36 million visitors per day, andhas more than 12 million users. Those users tend to stay on the site for an average of15.8 minutes, or a full three minutes longer than Facebook users.And Pinterest is growing at a phenomenal rate. Between May of 2011 and January of2012, Pinterest enjoyed a nearly 3000% increase in unique visitors. Clearly, they’ve hitupon something that works for people, and as a business owner, you owe it to yourselfto get involved.I hope you can see how important Pinterest can be when it comes to generating trafficto your website. We’ll go over that in more detail later. For now, I just wanted you to beaware that Pinterest is not some here-today-gone-tomorrow fad. It’s a powerfulmarketing tool, and if you’re not taking advantage of it, you’re missing out.Who’s Using Pinterest?While “everybody” might be the answer that comes to mind, given Pinterest’s explodingpopularity, that’s not exactly true. In fact, many otherwise Internet-savvy people haveyet to sign up.Pinterest seems to appeal primarily to women, with about 70% of its 1.36 million dailyvisitors being female. Twenty-eight percent of users earn over six figures, according toMashable.com, so they’ve got money to spend. Fifty percent of Pinterest users havechildren, and their average age is between 24 and 35.If that sounds like your target market, then you’d do well to carve out a place for yourbrand. But if not, don’t worry. With millions of users (and more being added everysecond) your market is sure to join.MyNAMS.com Page 7Make Money with This Report
  • 7. And don’t make the mistake of thinking that men have no influence on Pinterest. In fact,four out of the top ten most followed pinners are men, so if men are your market, now isthe chance for you to be on the leading edge of a movement.Pinterest VocabularyBefore we go any further, we probably better talk a little bit about Pinterest’s uniquevocabulary.Just like other social networks and bookmarking sites, Pinterest has its own jargon.Where Twitter has tweets and Facebook has status updates, Pinterest has pins. A pinis simply a photo, graphic, or video that you share with others by “pinning” it to one ofyour “pinboards.”A pinboard is a collection of pins that you group together based on the category of yourchoosing. You might have a pinboard about cake decorating, for example, that includesphotos of beautiful cakes. Or you might have a pinboard with photos of clever homedecorating ideas you’d like to try.When you add a photo to a pinboard, it’s called “pinning.” You can pin a photo orgraphic from nearly any blog or website by using Pinterest’s “pin-it” bookmarklet – a bitof code you add to your browser – or with “pin-it” links on the website itself, if they’reprovided.You can also “repin” other users’ pins, adding them to your own pinboards. Repinsinclude both a link to the original source, and a hat-tip to the user on whose board youfound it. Repins are by far the most popular form of pinning, proving just how social thisnew network really is.Want to know what your friends are pinning? Then you need to “follow” them!Whenever you log into Pinterest, your home page will show the latest pins fromeveryone you’re following. When users follow you, they will see your pins on their homepage.Likes and comments are encouraged on Pinterest, and function nearly the same wayas they do on other social networks. Friends can see what others in their network haveliked and commented on, and that of course encourages sharing.MyNAMS.com Page 8Make Money with This Report
  • 8. Signing Up with PinterestAs of right now, Pinterest requires an invitation to join, but they’re quite simple to obtain.You can get your invitation from a friend who already has an account, or by asking forone on Pinterest’s home page. Once you receive your invitation, it’s a simple matter tosign up and start pinning. Let’s take a few minutes and walk through the process.As I mentioned earlier, Pinterest requires that you sign up using either a Twitter orFacebook account. They do this to help reduce spam and to help you find people youknow. Once you’ve signed up, though, you can unlink your accounts, and you’re neverobligated to share your pins across social networks – although that’s a good idea we’llcover it in depth later.MyNAMS.com Page 9Make Money with This Report
  • 9. MyNAMS.com Page 10Make Money with This Report
  • 10. Once you’ve signed up using either Twitter or Facebook, you’ll be asked to create auser name and password. You can use your real name or the name of your business orwebsite, depending on how consistent you’d like to be with your branding, and howunique your name is. If your name is Jane Smith, you’ll probably want to go with yourbusiness name just for clarity.If you have a Facebook page or Twitter ID, it can be a good idea to try to get a Pinterestuser name that matches. Claiming all the social media space with that same ID is notonly good for branding, but it prevents copycats from coming along later andimpersonating you.After you’ve chosen your user name and password, Pinterest will present you withseveral categories. Choose the ones you like and that fit with your business. Forexample, if you’re a web designer, you might choose “Geek” and “Tech.” If you’re anaffiliate marketer, choose categories that fit with your niche sites. And don’t forget tochoose a few just for fun as well. Pets will show you plenty of cute, furry things, andhome décor will have you drooling with the possibilities. DIY and arts and crafts willprovide endless inspiration for new projects.Remember, the categories you choose here in no way obligate you to follow them. Allyou’re doing is giving the Pinterest algorithm an idea of what you like, so it canrecommend people to follow – which is exactly what it does in the next step.MyNAMS.com Page 11Make Money with This Report
  • 11. Your new Pinterest account will automatically “follow” several users it thinks are a goodmatch for you. You can always unfollow them later, but for now, you’ll see their pins onyour home page.Next, Pinterest will ask you to set up a fewpinboards. They’ll help by offering somesuggestions, but you can create boards aboutanything you like. If you’re passionate aboutprotecting elephants, create an elephant boardto help raise awareness. Love steampunk? Startpinning those fanciful photos to your ownsteampunk board so you’ll always havesomething fun to browse.You’re free to make as many or as fewpinboards as you like, and you can add morelater (or delete some if you lose interest), so don’t spend a lot of time on this right now.Just create a couple of boards to play with, and as you learn more about Pinterest andhow it works, you can always add more to your collection. We’ll talk more about boardsin a later section.Your User ProfileYour Pinterest profile can be found by clicking your name in the upper right corner andselecting “settings.” Once there, you can change your user name and password andchange your email notifications (more on this in a minute), but what you really want todo is set up your “about me,” “location,” and “website” sections.As Pinterest grows, so does its authority in the eyes of search engines, so it makesgood sense to use keywords in the “about me” section, and to include a link back toyour website. In addition, if your business is location specific (like a boutique shop orlocal service business), including your city and state will help people find you. Be sure to follow me at: http://nams.ws/pinperdewMyNAMS.com Page 12Make Money with This Report
  • 12. Your Pinterest profile is searchable by Google and others by default. When searchersfind your profile, they’ll see a selection of your pins, along with your picture, your bio,and your recent activity, so you’ll want to be sure your bio offers a compelling reason tovisit your site. Your profile also has links to your other social network profiles and yourwebsite if you’ve linked your accounts.To do that, simply toggle the on/off buttons at the bottom of your profile page, and addthe relevant information.Creating Your First PinThere are two main ways to create a pin – you can pin content from a website, orupload a photo from your computer. You can do both from your Pinterest dashboard byclicking on the Add button in the navigation bar.MyNAMS.com Page 13Make Money with This Report
  • 13. In the dialog that pops up, click Add a Pin and enter the URL of the page you want topin. You’ll see that Pinterest has pulled in the first image from that page. Using thePrevious and Next buttons below the picture, scroll through the images until you find theone you wish to pin.Next, select the pinboard to which you want to add the image, or create a new board byentering a board name and clicking create. Describe your pin, and click Pin It to addyour pin to the pinboard you chose.You can also choose to share the pin on Facebook and Twitter by toggling their buttonson or off.Pinterest ToolsPinterest is such a simple concept, it might seem like there shouldn’t be any tools. Afterall, it’s not YouTube that requires a video camera or special code for participation, right?And that’s true – you can find everything you need to be an active Pinterest user righton their site. But there are a couple of tools that make keeping up with Pinterest easier.The first is the bookmarklet we mentioned in the Pinterest Vocabulary section. Abookmarklet is a small bit of javascript that lives in your browser’s bookmark bar. Whenyou click it, rather than taking you to a website like a bookmark would, a bookmarkletperforms some action. Pinterest’s “pin it” bookmarklet opens a pin dialog similar to theone we just looked at, and allows you to add content to your pinboards without actuallyvisiting the site.MyNAMS.com Page 14Make Money with This Report
  • 14. To install the bookmarklet, simply log into Pinterest with your favorite browser, andselect “About”/”Pin It Button” from the navigation bar. At the top of the page you’ll findthe Pin It button. Just click and drag it to your bookmarks bar. Now whenever you’re ona page you’d like to pin, all you have to do is click the button in your browser, choose apinboard, add a description, and you’re done!While we’re on the Pinterest Goodies page, let’s take a look at some of the other toolsavailable. We’ll be using them later.The follow button for websites creates an html snippet you can paste into a text widgetto add a Pinterest button on your site. When visitors click the button, they’ll be taken toyour Pinterest page where they can see your pins, browse your pinboards, and followyou.The Pin It button for websites is similar, but it works by encouraging visitors to pin thecontent of your site to their own Pinterest boards. You can use the one provided byPinterest, but there are several WordPress plugins that offer the same functionality in amuch more convenient package.Aside from repinning, Pinterest also makes it easy to share pins across all your socialmedia. Clicking on a pin will bring up several buttons, including Facebook, Twitter, andemail sharing.MyNAMS.com Page 15Make Money with This Report
  • 15. Pinterest even thoughtfully helps you embed a pin on your own website. So if thatchocolate cake you find doesn’t turn out quite as expected, you can post pictures of howit’s supposed to look compared to what actually happened. The html code includeseverything you need to properly attribute the photo, as well, like user name and a link tothe original pin. Cool huh?MyNAMS.com Page 16Make Money with This Report
  • 16. Finally, I’d be remiss if I failed to mention the iPhone app for Pinterest. You candownload this directly from iTunes, and it allows you to easily browse and interact onPinterest right from your phone. There is also a version for Android.Pinterest EtiquetteBefore we move on to how you can use Pinterest as a marketing tool, we need to talk alittle bit about etiquette. All social networks have their own rules and accepted practices,and Pinterest is no different. While you won’t be arrested for breaking them, youcertainly won’t win any friends if you do – and making connections is what this is allabout, right?To start, and in accordance with Pinterest’s own user guidelines, be very cautious aboutthe amount of self-promotion you do. It’s okay to pin your own stuff sometimes, but ifyour boards are filled with images from your own blog and little else, you’re not going tohave very many followers. Save the self-promos for your Facebook page. Don’t worry,though, we’ll talk a little later about how to get your own images on Pinterest withoutresorting to self-promotion.In addition to limiting the number of self-pins, you also must make sure you give properattribution to everything you pin. Never pin a photo from one website and link it toanother – and especially don’t link someone else’s photo to YOUR website. Always linkMyNAMS.com Page 17Make Money with This Report
  • 17. your pins to the original source, and if you’re repinning, include the name of thePinterest user who shared with you.It should go without saying – but it never does – that comments should be polite. Asyour mother told you, if you don’t have anything nice to say, then don’t say anything atall. If you have a complaint about a pin that’s offensive or otherwise inappropriate,simply click the button to the right and report it.Be aware that there are some things you should not pin out of respect – not to mentioncopyright laws. Stock photo agencies are particularly nervous about Pinterest, and withgood reason. They earn their living with the photos they sell, so spreading them aroundthe Internet is definitely not good for their business, even if they are linked back to theoriginal. Some websites have chosen to disable pinning of their content. Should you finda site where your pin-it button does not work, this is likely the case. Please respect thewebsite owner’s wishes and do not circumnavigate their safeguards just to add to yourpinboard.One last tip: make sure your source is correct. If you’re visiting your favorite foodie blog,for example, and you want to pin the recipe for low-carb pizza that’s the blogger justposted today, don’t pin it from the home page. Doing so will mean that in a few dayswhen the post has fallen off the first page of the blog, your pin will no longer have thecorrect link. Instead, go to the post page itself and pin from there. Not only will you beable to find that yummy recipe again easily, but other Pinterest users will thank you.Part Two: Focusing Your Efforts for Maximum EffectDefine Your Ideal Follower – Then go find HerJust as with other social networks, building a following is important for growing yourinfluence on Pinterest. But just having a large following is pointless if all you have is aMyNAMS.com Page 18Make Money with This Report
  • 18. random group of strangers with little or no interest in what you do (or pin). Instead, youshould strive to build a following of like-minded people in your market.To do that, start with your current social networks. Are your Facebook friends onPinterest? Follow them, and they’ll likely follow you back. What about your Twitterfollowers? LinkedIn connections? Forum friends? Bloggers you read? All of these areexcellent places to find new people to follow, but don’t forget about commenters on yourblog, your newsletter subscribers, and even your customers.Since no one is – or should be – single-minded in their interests, you’ll likely find manypeople you follow have boards that hold no interest for you. You might love your dearfriend’s baking and knitting boards, but not share her love of the Beatles, for example.Pinterest makes it easy to pick and choose which boards to follow. You can followeverything a user does, or any of her boards individually.To follow a Pinterest user, visit their home page at http://pinterest.com/username. Onthe left, you’ll see their picture, bio, and recent activity. You’ll also see a button that says“follow all.” Clicking this will – as you guessed – follow all their boards. If you want to beselective, though, on the right side of the screen you’ll see thumbnails of all theirpinboards, with follow buttons below them. Click a thumbnail to open the board, or clickthe button to follow it. Be sure to follow me at: http://nams.ws/pinperdewRefining Your BoardsWhen you first sign up for Pinterest, the system helpfully suggests a few boards for you.Most users, not knowing quite what to expect, simply create what Pinterest suggests.After a while, though, it starts to become clear how you can better organize your boards.For business owners looking to increase followers and traffic through Pinterest, it makessense to have a number of boards that relate specifically to your niche. Remember, youcan have many boards – one user has more than 120! – so don’t scrimp.In addition, be descriptive in your board names. Rather than calling a recipe board just“recipes,” for example, name it “Easy Cookie Recipes,” or “Looks Bad but TastesGreat.” Doing so will help your followers know which of your boards they’re interestedin, and which they can skip.Finally, be sure to categorize your boards. Pinterest users can browse the site bycategory, so you want to make sure your boards show up when they do. If you leaveMyNAMS.com Page 19Make Money with This Report
  • 19. your boards uncategorized, visitors will be asked to help you categorize your board, andthat might have unexpected results.When you create a board, you also have the opportunity to invite others to collaboratewith you. So for example if you’ve got a group of friends who all love chocolate cookierecipes, a group board is a great way to share all those fantastic recipes you find online.To make a group board, select “me + contributors” next to “who can pin,” then add theemails of everyone you’d like to invite. Just one caution: users must already be followingyou to be added to your board.Anatomy of a Good PinThe currency of Pinterest is without a doubt the repin. Liking is nice,commenting is fine, but repinning is your ultimate goal when you’reusing Pinterest as a marketing tool. In fact, more than 75% of all pinsare actually REpins, so it not only pays to pin well, but to providegood pin material on your own site.You’ve no doubt heard of viral marketing, and probably seen it inaction a time or two in the past. A YouTube video that has 3 millionviews, or a special report that is suddenly everywhere are both goodexamples of viral marketing. But what makes things “go viral” isn’talways clear.On Pinterest, though, it’s fairly easy to figure out just what it is thatmakes a pin instantly re-pinnable. There are three categories of pinsthat make up the majority of Pinterest content: DIY, recipes, andhome décor. It seems like everyone loves a beautiful idea for windowtreatments or a clever way to store kids toys, so if your pin fits thosecategories, you’ll likely find it repined frequently.Good photos are a must. Pinterest is, above all else, eye candy.Browsing the boards provides a wonderful escape from the world, somake sure your photos fit the bill if you want them shared andshared again.Be sure to add a description to your pins to help clarify what it is,how it’s used, where to buy it (if appropriate) and how much it costs.This is especially useful for Etsy sellers and other boutique shopowners, because as your pin gets repinned, it can become unlinkedfrom your original page, making it impossible for buyers to find you.MyNAMS.com Page 20Make Money with This Report
  • 20. TaggingWhere would we be without Twitter and the now infamous hashtag? I don’t know howwe searched the Internet before the hashtag caught on, but I do know that if you wantyour pins found in the ever-expanding Pinterest universe, you’re going to want to usethem.Hashtags work similarly to tags on your blog. If you’re pinning a photo of the cute babyjacket you knitted, you might tag it with #knitting #baby #debbiebliss just to make iteasier for people who search for Debbie Bliss yarn to find you. You can add as manytags as you want to each pin, but too many might look spammy, so be selective.Tags are also great places to use your keywords, because anyplace on the Internetwhere you can connect your name or brand with your keyword will help you with yourSEO. We’ll talk more about that in the next part, but for now, just remember to make it ahabit to tag everything.Keeping Up with Without Getting OverwhelmedLike a lot of social networks, Pinterest can turn into a real time suck if you let it. In fact,I’d bet that the first few times you browse the boards, you’ll get so lost looking at all theinteresting pictures that you’ll find you’ve wasted an hour or more before you realize it.Obviously, that’s not good for business.Pinterest makes it easy to stay on top of what’s happening on your boards and those ofyour followers with email updates. You can select what notifications you receive andhow often by clicking the email notifications button on your profile page.You can choose to receive a notice when someone follows you (so you can followback), when someone comments or likes one of your pins, or when someone repins apin.You can also choose to receive emails every time one of these things happens, or just adaily update. I highly recommend opting for the daily update. Pinterest is growing atsuch a rate that your email inbox is likely to become flooded with repin notificationsevery time you add a pin.It’s also a good idea to limit your Pinterest browsing. Don’t run off to Pinterest everytime you see an interesting pin in your Twitter stream. Like all social media, you have tobe disciplined about how often and for how long you interact, otherwise you will find thatyou’re wasting your day pretending to “work” while actually accomplishing very little.With that being said, though, it is important to pin frequently and consistently, as we’lltalk about next. Finding the right balance between consistency and wasting time isMyNAMS.com Page 21Make Money with This Report
  • 21. tough, so pay attention to how much time you’re spending on the site and what resultsyou’re seeing, and it won’t take long for you to figure out how much time spent onPinterest is right for you.Part Three: Pinterest, Traffic, and SalesWhile it might seem like Pinterest is all about fun and not so much a business tool, thatcouldn’t be further from the truth. Sure, cute DIY projects and tasty-looking recipes areabundant on the site, but there are plenty of opportunities for the savvy business ownerto increase both traffic and sales through strategic Pinterest use.Become the ExpertAs with most marketing, you’ll find Pinterest pays off much better if you can brandyourself as the expert in your niche. If you sell gift baskets, for example, you want yourpins, boards, and brands to be at the top of the page whenever someone searchesPinterest for gift baskets.If that sounds a lot like your standard SEO, that’s because it is – and it works much thesame on Pinterest as it does on Google.The first step is to pin early and pin often. Like a plant without water, your Pinterestaccount will dry up and fade away if it’s not cared for. You don’t have to spend hours aday nurturing your account, there are a few things you need to do – especially in theearly stages – to keep your account current:  Follow people. This might seem obvious, but you need to actively seek out new people to follow. Spend a few minutes every day following new people, and your Pinterest account will look and feel healthier.  Interact. Social networking allows little space for lurkers. Comments, repins, and likes are all appreciated and reciprocated, so get out there and make some friends.  Pin stuff. Seriously. Until you get in the habit, this might not come so easy to you, but you really do need to learn to use that Pin-It bookmarklet you installed. Next time you see a cool new use for a product, or a yummy looking recipe, pin it!  Tag your pins. As we said earlier, this will help other Pinterest users find you quickly.  Create meaningful boards. A board with the name of “stuff” doesn’t really say much about its content. Using better descriptions helps users find you, and helps to establish yourself as an authority in your niche.MyNAMS.com Page 22Make Money with This Report
  • 22. Get Your Stuff PinnedPinterest’s terms of service don’t explicitly forbid self-promotion, but they clearly lookdown upon it. But if that’s the case, how can you use Pinterest to drive traffic to yoursite?It’s easy. You simply have to get others to do your pinning for you.When we talked Pinterest tools, I mentioned the pin-it button for your website. While agood idea, it does have some limitations – like the fact that you’ll need to copy andpaste that code on every page you want pinned. Who has time to log into Pinterest tocopy some html code every time they write a blog post? I know I sure don’t.Luckily, if you have a WordPress blog, plugin developers have come to your rescue.One I particularly like isn’t just a button that sits next to your other social bookmarks,though. This one, from CodeCanyon, makes a Pin It button appear whenever a visitorhovers her mouse over a photo. It’s not free, but I love the way it looks. You can check itout for yourself here: http://codecanyon.net/item/pinterest-auto-pin-for-wordpress/1761839Of course you want your blog visitors to do more than just pin your posts. You wantthem to follow you on Pinterest as well. In addition to the code snippet you can copyright from Pinterest, PinterestPlugins.com also has a selection of WordPress plugins todo all the heavy lifting for you.What about if you want to show off your pins on your site? Your Pinterest account hasits own RSS feed, and you can easily show that on your blog with the Pinterest RSSwidget found here: http://wordpress.org/extend/plugins/pinterest-rss-widget/ This handylittle widget allows you to specify boards and even add a “follow me” button to yoursidebar.Another way to get the ball rolling on your Pinterest promotion is simply to ask. If youhave something you really want pinned and repinned, ask a few friends, and if it’s good,it won’t take long for your pin to make the rounds of Pinterest.You can help this process along by sharing the pins of your stuff others have made.There’s even a handy way to track down which images and posts from your site aregetting pinned. Simply type this into your Google search box:http://pinterest.com/source/yourdomainhere.comChange out “yourdomainhere” for your actuall domain, and Google will show you all theimages that have been pinned from your site. Now you can follow the pinner and sharethe pins on other social networks.MyNAMS.com Page 23Make Money with This Report
  • 23. Remember, the more times your posts are pinned and repinned, the more traffic you willhave – and the more sales you’ll make. A little time and effort spent encouraging yournetwork and following up, and you’ll soon be a Pinterest star.How Pinterest Helps Your SEOObviously, everything that is pinned from your site offers a link back, and we all knowhow important backlinks are in your overall SEO efforts. But are they doing you anygood? Well, yes and no. The default links are all no-follow, which means that while it isstill a link, it’s not passing any “link juice” from Pinterest to your site. That’s not a badthing, it’s just a … thing.But if you use the description well, you can gain another, DO-follow link. And remember,every time your pin is repinned, that’s another link. Can you see how quickly Pinterestcan become a power tool in your SEO toolbox? I can!Pinning Dos and DontsThere are a few things that should never be pinned, so you want to take care not onlythat you don’t pin them, but that you don’t encourage your followers to pin them as well.Because pins have a lifespan of forever, the most important thing to remember is thatpins should be evergreen. What I mean by that is your pins should be just as relevant ina year as they are today. For that reason it’s not a good idea to pin things like:  Coupons  Special events  Sale notices  One-off items for sale like a used car or a homeInstead, pin things that will stand the test of time. Some of the most popular pins are:  Recipes  How-to-videos  Infographics  Amusing or inspiring cards and posters  Crafts  Home Décor  ClothesIf you’re having trouble deciding, imagine you’re a Pinterest user who stumbles acrossyour pin in six months. When you click the link to find out more, will the page still beMyNAMS.com Page 24Make Money with This Report
  • 24. there? Or will you get a 404 error? Or worse, will you get a “sorry, but this offer isexpired” message?If you really must pin something that’s rather time-specific, like a coupon code, considerlinking to a page where the user can find the most current code, rather than just postingthe code on Pinterest.Pinterest for Information Marketers and Service BusinessesIt might seem like Pinterest is only useful if you blog about food or sell cute kids’clothing, but that’s really not true. Information marketers, affiliate marketers, and serviceproviders can all benefit from Pinterest if they’re willing to get a little creative.Here are seven great, pinnable ideas for marketers and service providers:  Useful tips in the form of a cute graphic – you can whip one up in minutes with Photoshop or GIMP.  Infographics relevant to your industry – either create them yourself or pin them from other sites and add your commentary to the description.  Photos of you or your staff, either hard at work or enjoying a much-needed break.  Charts depicting statistics relevant to your customers.  Videos showing how to use a product or sharing a new idea.What’s Next?I know we’ve covered a lot of ground today, and if you’re new to Pinterest that can bequite overwhelming. So before we leave, I’d like to just go over some of the importantpoints I wouldn’t want you to miss.We talked about Pinterest etiquette, and this is critical. Just as you wouldn’t join a newforum and start posting right away without learning the ins and outs of that group ofpeople, you shouldn’t jump into Pinterest with both feet either. Take some time to lookaround and get a feel for it before you start participating.Remember that Pinterest does not sanction self-promotion, so you’ll need to be creativewhen it comes to getting visitors to pin your posts and other content. Give them thetools they need, and chances are they will come through for you. To help them, makesure your posts have interesting photos worthy of pinning. No matter how helpful yourcontent, it’s the pictures that matter to Pinterest.Keep a close eye on what your visitors are pinning, and make an effort to do more ofthe same. And be sure to share with your other social networks when people pin yourposts.MyNAMS.com Page 25Make Money with This Report
  • 25. Finally, have fun. There is nothing terribly serious about Pinterest. No one’s businesswill fail if they make a wrong choice in repinning, and the world won’t stop turning justbecause you don’t name your boards just right.Thanks for joining me to learn more about this hot new social networking site. I’ve reallyenjoyed sharing my tips and strategies with you, and I hope you’ve found it useful.MyNAMS.com Page 26Make Money with This Report
  • 26. Recommended Resource ChecklistResources from this ReportHuge Profits Tiny List with Connie Ragen GreenEmail List Building with Kevin RileySix Figure Listbuilding with Kathleen GageAffiliate Sales Domination- E-Course by David PerdewRecommended Business TrainingMyNAMS Premium Membership – Business training for any experience levelFree Affiliate Training – Learn to be an affiliate6 Steps to Implementing Big Ideas – Get started nowNiche Affiliate Marketing System Workshop – The #1 business building workshopIncomeCPR – Online marketing strategyInternet Success System – Online business training from a masterWord Press Security – Protect your businessNicheology – Awesome monthly products and trainingRecommended Infrastructure ToolsHostgator – Inexpensive reliable hosting (Use this 25% Discount Coupon – MyNAMS25Report)Carbonite Backup System – Essential BackupDropbox – StorageBoxShotKing- Graphic Cover CreatorFeedBlitz – Newsletter managementIdeaMarketers – Content MarketingaWeber – AutoresponsderWordpress – Content Management SystemSimple Niche Domains – Domain RegistrationGoTryThis – Redirect and link managementMyNAMS.com Page 27Make Money with This Report

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