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SlideShare channel launched for Chicago AMA (7.1.2010 – 6.30.2011). Activating member engagement required efforts for both pre-event messaging and post-event presentations. Non-member attendance …

SlideShare channel launched for Chicago AMA (7.1.2010 – 6.30.2011). Activating member engagement required efforts for both pre-event messaging and post-event presentations. Non-member attendance increased as interest and buzz was generated before and after every chapter event. Ultimately, conversions in membership were achieved resulting in Chicago AMA surging to become largest AMA chapter in the world

Published in: Business, News & Politics
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  • 1. Total ViewsEvent Date Views Per Event Documents | SlideShare.net/AMAChicago 652 BrandSmart 2010 | Driving Sales and Recos via WOM Marketing - Dave Kissel, Zocalo 471 BrandSmart 2010 | Fed Ex - Focusing on the future, Len Hostetter 469 BrandSmart 2010 | Jumping into the social media moshpit by Melissa Meulenberg, Hard Rock Hotel 280 BrandSmart 2010 | Cubs Its a Way of Life by Wally Hayward, Chicago Cubs 445 BrandSmart 2010 | SCNVGR - The Game Layer On the World by John Dobrowolski 395 BrandSmart 2010 | Discover Network - Innovation and the future of payments by Farhan Ahmad 301 BrandSmart 2010 | I-GO Car Sharing - Innovation and growth through community based marketing by Sharon Feigon6/24/2010 268 3281 BrandSmart 2010 | Chicago Architecture Foundation - Around Chicago in 85 Tours by Jennifer Lucente 85 Marketing 2.0: Automated for All Systems Go 117 Marketing 2.0: One Vendors View of the Marketplace 291 Marketing 2.0 Allstate College Football: Marketing Automation: Driving Leads Off the Field11/17/2010 168 661 Marketing 2.0 | Automation and Demand Generation: A Framework for Analysis 623 Anatomy | Social Media Marketing Research: Monitoring, Mining, & Measuring the Social Space 250 Anatomy | Delivering Your Brand Promise Online - Walgreens 261 Anatomy | The Acceleration of Everything12/8/2010 180 1314 Anatomy | The Business of Being Social - MARC USA 391 Loyalty | Mary Riley, Caesars Entertainment - "Personalizing the Loyalty Experience" 487 Loyalty | Chris Mahl, SCVNGR - New Edge of Loyalty Marketing1/20/2011 394 1272 Loyalty | Ed Perez, U.S. Cellular - "Customer Focused Loyalty: The Belief Project" 103 Market Research | Presentation by M. Valle C. Wisner 107 Market Research | "In the moment” qualitative 67 Market Research | Presentation by J. Colacurcio2/23/2011 255 532 Market Research | The New Frontiers of Marketing Research & Marketing Theory 229 SM | Overview | Chicago AMA Presents Social Media - Beyond the Chaos 261 SM | IBM | Social Media - Beyond the Chaos 222 SM | Motorola Mobility | Social Media - Beyond the Chaos 208 SM | Zocalo Group | Social Media - Beyond the Chaos3/31/2011 267 1187 SM | American Family Insurance | Social Media - Beyond the Chaos 345 IM3 | Event Flyer: Chicago AMA Integrated Marketing 3.0 | Apr. 12 216 IM3 | PNC Integrated Marketing 3.0_CAMA_April12 81 IM3 | Millward Brown POV_planningbynumbers 191 IM3 | Don Schultz foreward for Judy Franks 209 IM3 | Bill Pink_Integrated Marketing 3.0_CAMA_April124/12/2011 268 1310 IM3 | Judy Franks_Integrated Marketing 3.0_CAMA_April125/31/2011 156 156 Membership | Chicago AMA 2011 Spring Membership Campaign 805 B2B2C | Event Flyer: The B2B2C Continuum - Who IS The Customer? 5/5/2011 181 986 B2B2C | Press Release: The B2B2C Continuum: Who is the Customer 728 BrandSmart 2011 - Crank Your Brand Up To 11 | Event Flyer 190 BrandSmart 2011 Speaker - John Greening 203 BrandSmart 2011 Speaker - Bill Ogle 415 BrandSmart 2011 Speaker - Lee Brown 302 BrandSmart 2011 Speaker - Jeff Ragovin 208 BrandSmart 2011 Speaker - Dave Knickerbocker 237 BrandSmart 2011 Speaker - Linda Bartman 364 BrandSmart 2011 Speaker - Marcie Allen 268 BrandSmart 2011 Speaker - Tina Clark 264 BrandSmart 2011 Speaker - Luis Gallardo6/22/2011 1178 4357 BrandSmart 2011 Presentation Line-Up6/30/2011 15,056 15,056 48 Total Documents

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