Total    Open    Total              Opt-                              Message Subject                                  Dat...
Total    Open    Total              Opt-                              Message Subject                                     ...
Total      Open    Total             Opt-                                 Message Subject                                 ...
Upcoming SlideShare
Loading in...5
×

Email Marketing Dashboard | Communications

164

Published on

Email Marketing dashboard for Chicago AMA (7.1.2010 – 6.30.2011). Benchmark set for the communications team, led by Alex Yates, was to increase open rate on e‐mails by 5%, from 17% to 22%. Achieved an average of 50% open rate by sending out emails on consistent days and times for predictable, reliable communications. Also, Alex designed new email templates which branded the messaging and aligned it with the new website re-launch. Alex directed comm team volunteers to re-purpose emails onto social media platforms such as LinkedIn, Facebook, and Twitter which drove CTRs and overall interest in membership.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
164
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Email Marketing Dashboard | Communications"

  1. 1. Total Open Total Opt- Message Subject Date Sent Sent Opens Rate Clicks CTR OutsThanks For Rocking Out With Us At BrandSmart 2011 | Photos, Presos, Videos Jun 30 6:00 AM CDT 188 162 86.2% 97 59.9% 0BrandSmart 2011: Last Call! + Avoiding Brand Myopia Jun 20 12:03 PM CDT 2303 709 30.8% 63 8.9% 1BrandSmart 2011: LIVE in Chicago! One Day Only! + Lessons Learned from Brand Gaga Jun 16 12:00 PM CDT 3878 862 22.2% 86 10.0% 8Special offer for CAMA Volunteers -- BrandSmart 2011 | June 22 Jun 15 1:00 PM CDT 110 81 73.6% 7 8.6% 0Chicago AMA Connection | June 14, 2011 Jun 14 2:54 PM CDT 2428 650 26.8% 125 19.2% 4BrandSmart 2011: Challenger Brands Rock! Jun 9 11:55 AM CDT 3645 1091 29.9% 128 11.7% 11Chicago AMA Connection | June 7, 2011 | Special BrandSmart Offer Jun 7 9:47 AM CDT 2397 765 31.9% 186 24.3% 3Chicago AMA Volunteer Appreciation Night | Final Reminder Jun 6 4:00 PM CDT 120 105 87.5% 33 31.4% 0Thank You Chicago AMA Volunteers! Jun 6 12:40 PM CDT 120 115 95.8% 16 13.9% 0Nominate a CAMA Member Scholarship Award Candidate Jun 5 4:29 PM CDT 120 155 129.2% 6 3.9% 0Register-Chicago AMA Vol Appreciation event Tues Jun 5 3:23 PM CDT 121 72 59.5% 12 16.7% 0An Invitation from 2011 BrandSmart Chair Steven Handmaker Jun 2 7:00 AM CDT 380 321 84.5% 82 25.5% 0A Message from BrandSmart 2011 Chair, Steven Handmaker Jun 1 7:00 AM CDT 3345 871 26.0% 90 10.3% 16BrandSmart 2011: Maintaining Brand Integrity in Changing Times May 26 10:00 AM CDT 2335 713 30.5% 105 14.7% 0Chicago AMA Connection | May 24 May 24 4:00 PM CDT 397 67 16.9% 5 7.5% 0Chicago AMA Connection | May 24, 2011 May 24 3:26 PM CDT 2471 771 31.2% 123 16.0% 2Rock Your Brand at BrandSmart May 19 11:25 AM CDT 41 24 58.5% 5 20.8% 0BrandSmart 2011: Sharpen Your Brand Image | June 22 May 19 10:30 AM CDT 2616 1043 39.9% 111 10.6% 1Chicago AMA Connection | May 17, 2011 May 17 6:00 AM CDT 2265 785 34.7% 240 30.6% 1Your Chicago AMA misses you! You may have not realized your membership expired last month May 15 11:48 AM CDT 45 18 40.0% 1 5.6% 0Retain your AMA membership discounts on upcoming events - Your membership will expire in June May 15 11:42 AM CDT 55 18 32.7% 0 0.0% 0Just a heads up that your AMA membership will expire in July May 15 11:40 AM CDT 83 67 80.7% 5 7.5% 0BrandSmart 2011: Crank Up Your Brand Grade! May 12 11:00 AM CDT 2472 684 27.7% 126 18.4% 3Chicago AMA Connection | May 10, 2011 May 10 1:45 PM CDT 2361 751 31.8% 145 19.3% 2The B2B2C Continuum – BrandSmart Discount & Thanks for Attending May 6 1:28 PM CDT 49 69 140.8% 17 24.6% 0BrandSmart 2011: The Game is in your Brand Name! May 5 11:45 AM CDT 2292 571 24.9% 51 8.9% 3Chicago AMA Connection | May 3, 2011 May 3 2:00 PM CDT 63 0 0.0% 5 #DIV/0! 0Chicago AMA Connection | May 3, 2011 May 3 2:00 PM CDT 2338 574 24.6% 109 19.0% 5FINAL REMINDER | The B2B2C Continuum: Power Breakfast with The Pampered Chefs CMO, Marta Cyhan Apr 28 3:00 PM CDT 2245 494 22.0% 10 2.0% 3FINAL REMINDER | Complimentary Admission to The B2B2C Continuum | Register Today Apr 28 2:30 PM CDT 23 18 78.3% 8 44.4% 0FINAL REMINDER | 25% Off The B2B2C Continuum: Power Breakfast with The Pampered Chefs CMO, Marta Cyhan Apr 28 2:24 PM CDT 365 98 26.8% 4 4.1% 1FINAL REMINDER | 50% Off The B2B2C Continuum: Power Breakfast with The Pampered Chefs CMO, Marta Cyhan Apr 28 2:22 PM CDT 93 18 19.4% 0 0.0% 0BrandSmart 2011: They Dont Teach This in B-School Apr 27 7:00 AM CDT 2255 859 38.1% 63 7.3% 2Chicago AMA Connection | April 26, 2011 Apr 26 2:25 PM CDT 2388 867 36.3% 87 10.0% 1Continued Resources Await - Just a heads up that your AMA membership will expire this month Apr 25 1:22 PM CDT 70 42 60.0% 5 11.9% 0Continued Resources Await - Just a heads up that your AMA membership will expire in May Apr 25 1:10 PM CDT 67 29 43.3% 4 13.8% 0The B2B2C Continuum: Power Breakfast with Kellogg Specialty Retail Groups former VP & General Manager Apr 21 2:50 PM CDT 1505 454 30.2% 18 4.0% 3Be Our Guest at The B2B2C Continuum | FREE admission to new AMA members Apr 21 2:40 PM CDT 84 52 61.9% 7 13.5% 0The B2B2C Continuum: 25% OFF Power Breakfast with Kellogg Specialty Retail Groups former VP & General Manager Apr 21 2:40 PM CDT 373 127 34.0% 2 1.6% 2The B2B2C Continuum: 50% OFF Power Breakfast with Kellogg Specialty Retail Groups former VP & General Manager Apr 21 2:40 PM CDT 40 8 20.0% 2 25.0% 0BrandSmart 2011: One Day Only! LIVE in Chicago! Apr 19 7:00 PM CDT 2455 959 39.1% 83 8.7% 4Your Chicago AMA misses you! Apr 19 2:52 PM CDT 80 75 93.8% 8 10.7% 0Chicago AMA Connection | April 19, 2011 Apr 19 10:34 AM CDT 2252 615 27.3% 64 10.4% 5Practice, Add to Your Mktg Skills Outside of Work Apr 18 5:45 PM CDT 631 411 65.1% 5 1.2% 1 Emails from Chicago AMA Communications 2010-2011
  2. 2. Total Open Total Opt- Message Subject Date Sent Sent Opens Rate Clicks CTR OutsThe B2B2C Continuum: TwoxFour Nails Down Smart Marketing | May 5 Apr 15 12:09 PM CDT 2392 586 24.5% 33 5.6% 3BrandSmart 2011: Look Who’s Talking! | Speaker Line-up Announced Apr 14 10:30 AM CDT 2201 877 39.8% 75 8.6% 1Integrated Marketing 3.0 – Presentations, Discounts & Thanks for Attending Apr 12 5:00 PM CDT 65 117 180.0% 48 41.0% 0Chicago AMA Connection | April 12, 2011 Apr 12 2:00 PM CDT 2383 617 25.9% 91 14.7% 1Special Invitation | The B2B2C Continuum: Who IS the Customer? | May 5 Apr 8 4:00 PM CDT 2333 591 25.3% 21 3.6% 2BrandSmart Awards 2011: Calling All Marketing Rock Stars Apr 8 11:35 AM CDT 2479 678 27.3% 52 7.7% 3Integrated Marketing 3.0 : LAST CALL to REGISTER | Apr. 12 Apr 7 1:00 PM CDT 2340 629 26.9% 67 10.7% 3Integrated Marketing 3.0: Special Offer | April 12 Apr 7 12:47 PM CDT 68 45 66.2% 4 8.9% 0Chicago AMA Connection | April 5, 2011 Tue Apr 5 2:30 PM CDT 4691 1139 24.3% 77 6.8% 6Save the Date | The B2B2C Continuum: Who IS the Customer? | May 5 Apr 1 10:00 AM CDT 2385 662 27.8% 50 7.6% 2Social Media: Beyond the Chaos – Presentations, Discounts & Thanks for Attending Mar 31 7:00 PM CDT 66 183 277.3% 42 23.0% 0Integrated Marketing 3.0: How PNC Bank Brought “Achievement” to Chicago| April 12 Mar 31 12:00 PM CDT 2247 780 34.7% 69 8.8% 0Grow Your B2B Mktg Network, Credentials in Chicago Mar 30 10:16 AM CDT 398 223 56.0% 4 1.8% 0Chicago AMA Connection | March 29, 2011 Mar 29 11:00 AM CDT 2320 878 37.8% 136 15.5% 2Integrated Marketing 3.0: From Chaos to Clarity | April 12 Mar 24 1:45 PM CDT 2353 1168 49.6% 90 7.7% 4IBMs Social Collaboration Penetrates Silos, Permeates Hierarchies | Social Media: Beyond the Chaos | Mar. 31 Mar 24 6:00 AM CDT 2300 564 24.5% 51 9.0% 1Continued Resources Await - Just a heads up that your AMA membership will expire in April Mar 22 7:00 PM CDT 69 57 82.6% 14 24.6% 0Retain your AMA membership discounts on upcoming events - your membership expires March 31 Mar 22 4:56 PM CDT 190 0 0.0% 0 #DIV/0! 0Chicago AMA Connection | March 22, 2011 Mar 22 9:30 AM CDT 2467 972 39.4% 120 12.3% 4Save $7 Sunday: Register TODAY by Midnight for Social Media “Beyond the Chaos” Mar 20 7:00 AM CDT 2356 628 26.7% 44 7.0% 3David & Goliath Match Ups in Social Media? | March 31 Mar 17 2:00 PM CDT 2359 909 38.5% 34 3.7% 1Does Your Integrated Marketing Strategy Run on Tiger Blood? Mar 17 10:31 AM CDT 2361 737 31.2% 43 5.8% 2Chicago AMA Connection | March 15, 2011 Mar 15 12:00 PM CDT 2306 803 34.8% 113 14.1% 2Grow Consumer Mktg Network, Credentials in Chicago Mar 14 10:43 PM CDT 595 0 0.0% 0 #DIV/0! 1Save the Date | Marketing Integration 3.0 | April 12 Mar 11 7:34 AM CST 2362 1305 55.2% 82 6.3% 2Motorola Mobility Reveals Social Media Best Practices | March 31 Mar 10 9:05 AM CST 2097 969 46.2% 97 10.0% 2Chicago AMA Connection | March 8, 2011 Mar 8 8:15 AM CST 2356 738 31.3% 112 15.2% 2Your AMA Membership Has Lapsed Mar 4 11:32 AM CST 42 21 50.0% 6 28.6% 0The End of Social Media As We Know It? This & Other Predictions @ Social Media: Beyond the Chaos | Mar. 31 Mar 3 11:00 AM CST 2302 1022 44.4% 82 8.0% 1Chicago AMA Connection | March 1, 2011 Mar 1 7:00 AM CST 2044 832 40.7% 115 13.8% 2Your AMA Membership Expires Next Month Feb 24 4:42 PM CST 129 124 96.1% 17 13.7% 0Your AMA Membership Expires This Month Feb 24 2:21 PM CST 52 0 0.0% 0 #DIV/0! 0Chicago AMA Presents | Social Media: Beyond the Chaos | Mar. 31 Feb 24 12:00 PM CST 2306 1146 49.7% 98 8.6% 1Market Research: Thank You for Attending | Speaker Presentations & Discount Code to Next Event Feb 23 10:00 AM CST 53 82 154.7% 37 45.1% 0Chicago AMA Connection | Feb. 22, 2011 Feb 22 7:00 AM CST 2281 723 31.7% 115 15.9% 32011-2012 Officer Ballot Feb 21 3:30 PM CST 1038 511 49.2% 189 37.0% 0Advances in social metrics: What marketers need to know | Final Reminder for Market Research event Feb 23 Feb 18 12:00 PM CST 2287 585 25.6% 38 6.5% 2Chicago AMA Connection | Feb. 16, 2011 Feb 16 8:00 AM CST 2280 668 29.3% 91 13.6% 1Subconscious responses to messaging? Learn how at Innovations in Market Research Feb 23 Feb 11 9:00 AM CST 2337 736 31.5% 38 5.2% 0Chicago AMA Connection | Feb. 9, 2011 Feb 9 12:00 PM CST 2285 800 35.0% 90 11.3% 2Blueprint Workshop for your Loyalty Program | Feb 11 Feb 4 3:00 PM CST 2320 463 20.0% 13 2.8% 0Measuring the Un-Measurable: Innovations in Market Research | Feb 23 Feb 4 3:00 PM CST 2222 772 34.7% 40 5.2% 3Chicago AMA Connection | Feb. 1, 2011 Feb 1 1:30 PM CST 2320 730 31.5% 75 10.3% 2Your AMA Membership Has Lapsed Jan 29 12:31 AM CST 315 145 46.0% 17 11.7% 0 Emails from Chicago AMA Communications 2010-2011
  3. 3. Total Open Total Opt- Message Subject Date Sent Sent Opens Rate Clicks CTR OutsYour AMA Membership Expires Next Month Jan 29 12:12 AM CST 61 92 150.8% 3 3.3% 0Your AMA Membership Expires This Month Jan 28 11:43 PM CST 66 1 1.5% 0 0.0% 0From Strategic to Tactical | Blueprint Workshop for your Loyalty Program | Feb 11 Jan 28 9:20 AM CST 2283 553 24.2% 46 8.3% 2Loyalty Marketing - SlideShare, Survey and Blueprint Workshop for your Loyalty Program Jan 27 11:31 AM CST 69 164 237.7% 37 22.6% 0Chicago AMA Connection | Jan. 25, 2011 Jan 25 7:00 AM CST 2332 1165 50.0% 200 17.2% 4Chicago AMA Connection | Jan. 18, 2011 Jan 18 12:00 PM CST 2266 686 30.3% 118 17.2% 2Do not miss out! Tickets still available for Jan 20 Loyalty Marketing: Beyond the Card Jan 14 7:00 AM CST 2211 474 21.4% 29 6.1% 1Chicago AMA Connection | Jan. 11, 2011 Jan 11 2:00 PM CST 2023 710 35.1% 97 13.7% 1Is Your Loyalty Marketing Program Part of a Winning Hand? Jan 7 1:30 PM CST 2383 713 29.9% 31 4.3% 5Chicago AMA Connection | Jan. 4, 2011 Jan 4 1:00 PM CST 2392 1023 42.8% 154 15.1% 7Loyalty Marketing Overhauled by the Belief Project? Dec 28 2010 1:30 PM 2398 698 29.1% 66 9.5% 4Chicago AMA Connection | Dec. 21 Dec 21 2010 12:29 PM 2392 915 38.3% 106 11.6% 5Loyal Customers Are Key to Profitability in 2011 Dec 17 2010 1:11 PM 2395 926 38.7% 72 7.8% 2Chicago AMA Connection | Dec. 14 Dec 14 2010 1:14 PM 2474 861 34.8% 268 31.1% 2Anatomy: Feedback Survey, Discount Code & Speaker Presentations Dec 10 2010 7:00 AM 69 159 230.4% 63 39.6% 0Save the Date | Loyalty Marketing: Beyond the Card | Jan 20 Dec 10 2010 6:30 AM 2597 783 30.2% 47 6.0% 5Chicago AMA Connection | Dec. 7 Dec 7 2010 6:00 AM 2363 955 40.4% 166 17.4% 5FINAL CALL for Anatomy of a Marketing Plan [video] Dec 3 2010 1:08 PM 2370 674 28.4% 105 15.6% 4Chicago AMA Connection | Nov. 30 Nov 30 2010 2:00 PM 2372 753 31.7% 194 25.8% 2Cyber Monday deal for Anatomy of a Marketing Plan Nov 26 2010 12:00 AM 2494 672 26.9% 61 9.1% 0Chicago AMA Connection | Nov. 23 Nov 23 2010 3:09 PM 2509 928 37.0% 286 30.8% 3Event Announcement | Anatomy of a Marketing Plan: The Power of the Consumer Nov 19 2010 11:15 AM 2415 1058 43.8% 102 9.6% 12Special invitation to past attendees of Anatomy of a Marketing Plan Nov 18 2010 4:00 PM 272 138 50.7% 18 13.0% 0 Marketing 2.0 Event | Presentations, Survey & Discount Code to next AMA event Nov 17 2010 5:30 PM 49 72 146.9% 22 30.6% 0Chicago AMA Connection | Nov. 16 Nov 16 2010 2:00 PM 2256 851 37.7% 183 21.5% 6FINAL CALL | Marketing 2.0: Automated for All Systems Go presented by Bridgeline Digital Nov 12 2010 7:00 AM 2137 561 26.3% 82 14.6% 8Chicago AMA Connection | Nov. 10 Nov 10 2010 3:00 PM 2283 900 39.4% 182 20.2% 11Chicago AMA Fall Networking Mixer | Feedback Requested Nov 5 2010 12:00 PM 97 84 86.6% 18 21.4% 0Chicago AMA Connection | Nov. 4 Nov 5 2010 10:59 AM 2219 873 39.3% 110 12.6% 8Chicago AMA Connection | Nov. 2 Nov 2 2010 3:48 PM 2103 909 43.2% 118 13.0% 8Marketing Tricks and Treats : Special offers, new events, latest job postings Oct 28 2010 8:16 AM 2219 742 33.4% 116 15.6% 9New AMA Resource Just for Chicago Members Oct 23 2010 7:00 AM 949 718 75.7% 4 0.6% 0Marketing 2.0: Automated for All Systems Go | Nov. 17 Oct 22 2010 7:34 AM 2412 861 35.7% 44 5.1% 11 Approximately 150 Emails Sent from Chicago AMA in 2010-2011 Avg. Open Rate: 50.0% Avg. Opt-Outs: 2.1*ExactTarget was the email vendor until Chicago AMA contracted with ActOn Software in October 2010.Previous data on open rates from ExactTarget emails sent July - Sep are not available. Emails from Chicago AMA Communications 2010-2011

×