Inland's Upcoming Events for 2009 - Presentation Transcript
North America’s Premier Press Association
Nat’l Cost & Revenue Study for Daily Papers Early Bird Deadline: March 2nd
An industry standard benchmarking tool among similar circulation sizes and comparable revenue sizes
Enables newspaper managers to better assess their newspapers' performance by comparing them to other newspapers and to industry norms
Study provides context for reporting financial results to equity partners and lenders
Improves budgeting accuracy
Absolutely confidential
Sales Training Academy March 4 - 5, 2009 Sacramento, Calif.
Learn & Role-Play the 7 Successful Steps to Selling
How to be the Best
of the Best
Selling Against the “Media Mix” Competition
Managing Your Time and Your Territory
ABCs: Always Be Closing
N ewspaper I ndustry C ompensation S urvey NICS Early Bird Deadline: March 2 nd Co-Sponsored by NAA, NENA, INFE, CNPA, & PNNA
Guide to compensation planning
for most newspaper groups
NICS is the largest, most complete, and authoritative salary survey for daily newspapers in the U.S.
Covers 95 newspaper job titles
Compatible with most HRIS software
Webinar: Search Solutions for Selling Your Products
DATE: Wed., Mar. 11
TIME: 10:30am – Noon, Central Time
COST: $75.
DETAILS: . Mike Blinder will reveal how search marketing works and how you can easily deploy a local search solution that will assist in garnering significant new online revenue from new business categories.
PRESENTER: Mike Blinder, president, The Blinder Group, New Port Richey, Fla.
Circulation Training Academy Minneapolis , Minn. June 16-18, 2009
Obtaining and Retaining Customers
Powerful Promotions
Circulation Sales Metrics
Protect and Grow Your Market
Re-learn the Fundamentals of Circulation Management
Webinar: Newspaper Executives Guide to Production Waste Reduction
DATE: Thu., Mar. 12
TIME: 10:30am – Noon, Central Time
COST: $75.
DETAILS: . C oncise explanation of where waste occurs in the production cycle. It is explained in laymen’s terms, with logical courses of action to initiate the conversations at you own organization, which will lead you down the road to reduced waste at your facility.
PRESENTER: Tim Garry, president, Newspaper and Printing Consultants, Mypressreports.com, Mt. Gilead, Ohio
E.A.S. Employee Attitude Survey
Survey results provide managers insight to improve circumstances and employee performance
Assists managers in addressing specific labor-related issues
Survey can have company-specific custom questions added
Assesses current morale levels
Determines training needs and improves communication
Webinar: Web Law – A Primer
DATE: Tue., Mar. 17
TIME: 10:30am – Noon, Central Time
COST: $75.
DETAILS: Learn safe and effective ways to publish online content while building readership and revenue.
PRESENTER: Jonathan Hart and David Wittenstein, members, Dow Lohnes PLLC, Washington, D.C.
The Inlander The Newspaper for Newspapers
The Inlander is a monthly idea resource
Feature articles on industry changes and training lessons
Available online at www.inlandpress.org
Webinar: Selling More Strategically to Integrate Web and Print
DATE: Tue., Mar. 17
TIME: 2pm – 3:30pm, Central Time
COST: $75.
DETAILS: Learn how to better control the sales process by building relationships and trust quicker; differentiate yourself from the competition by the quality of your interaction, questions, business acumen and engagement style; why you should make sales calls at higher levels; how to locate true decision makers; why you must have a thorough understanding of your customer’s business; and selling strategically not transactionally.
PRESENTER: Rick Farrel, president, Tangent Knowledge Systems and author of ‘Selling Has Nothing To Do With Selling’
Management and Cost Clinic Analyzing the Cost & Revenue Study August 2009
Webinar: Video Solutions That Bring New Revenue to Newspapers
DATE: Wed., Mar. 18
TIME: 10:30am – Noon, Central Time
COST: $75.
DETAILS: H ow to best deploy an online video solution to gain significant new revenue.
PRESENTER: Mike Blinder, president, The Blinder Group, New Port Richey, Fla.
Group Executives Conference September 2009
Webinar: Re-Organizing Your Circulation Department for An Audience Development Focus
DATE: April 2009
TIME: 10:30am – Noon, Central Time
COST: $75.
DETAILS: Learn how newspapers restructure to focus on audience development by integrating into one cohesive team.
PRESENTER: Steve Wagenlander, director of Audience Development, Charleston, SC, Post and Courier.
124 th Annual Meeting Renaissance Chicago Hotel Oct. 25-27, 2009
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