Chicago AMA Marketing Channels                                                      Comm LeadThank you for agreeing to ser...
Chicago AMA Marketing Channels                                                    Comm LeadGoal is to ensure that the foll...
Chicago AMA Marketing Channels                                                      Comm Lead3) Blog Squad generates the l...
Chicago AMA Marketing Channels                                                       Comm Lead6) Community Calendars to po...
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Communications Lead - integrated marketing communications for CAMA

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IMC overview for volunteer who signed-up to be an event liaison

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Communications Lead - integrated marketing communications for CAMA

  1. 1. Chicago AMA Marketing Channels Comm LeadThank you for agreeing to serve as the Communications Lead for the Chicago AMA.Information can be communication through the following channels: 1. Website landing page: http://ChicagoAMA.org 2. Blog posts http://chicagoama.org/blog 3. Email: Tuesdays: compilation of all events. Thursdays: dedicated message. 4. AMA Calendar: http://www.marketingpower.com/_layouts/Events/EventCalendar.aspx 5. Community Calendar listings: Crain’s, The Reader, Networking Monkey, WGN, etc. 6. LinkedIn: public event page and discussion area of the Chicago AMA group 7. Facebook: public event page and discussion area of the Chicago AMA group 8. MeetUp: public event page and discussion area of the Chicago AMA group 9. Twitter: daily tweets via @ChicagoAMA 10. YouTube channel: Video clips http://www.youtube.com/user/ChicagoAMA 11. SlideShare: PowerPoints or flyers http://www.slideshare.net/AMAChicago 12. Event Marketing: distribute flyers at chapter events prior to your eventYour role as Comm Lead is to serve as the project manager updating the AMA Comm Team onchanges such as new speakers, sponsors, video links, blog posts, etc.This can be done two ways: 1) Post updates in www.BaseCampHQ.com and then checking the box of the comm team indicating that new items have been posted. 2) Send a group email to "AMA Comm Team” camacomm2010@googlegroups.comYou are the task master for the event planning (SIG) team to keep them apprised of deadlines.You will know if the event is on schedule or off track by referring to the Event Planning Sheetuploaded by Ellen Albright, VP of Event Logistics, in BaseCampHQ.com. Contact Alex as needed.Access to www.BaseCampHQ.com is critical to success because it ensures that the latestiteration of a document or image is posted here and that nothing is lost in the email inboxes ofall parties involved. This latter reason was the primary driver for adopting BaseCamp in 2010.Please drive all dialogue, planning, and document sharing through here as much as possible.You can / will be added to BaseCamp by Alex Yates or Michael Long Michael@chicagoama.orgUpdated 1-Nov-11 Page 1
  2. 2. Chicago AMA Marketing Channels Comm LeadGoal is to ensure that the following channels clearly support the event:1) Website events page on www.ChicagoAMA.org is currently updated by Digital Comm Team.Send all requests for website changes to webmaster@chicagoama.org and through BaseCamp.Items to be posted include: • Registration link is live. Activated by VP Programming. • What: General Info & Event Imagery posted • Where: Location. Venue featured (optional) • When: Date, Time (start – finish) • Who: Speakers: name, title, bio, headshots. • How much: Pricing • Because: Sponsors support us • Why: Call to action – why will this event make attendees better marketers?2) Emails via www.ActOnSoftware.com are sent Tue & Thu by Digital Comm Team. • Tue is Chicago AMA Connection with a lead in from the blog and a mention of all events • Thu is a dedicated email focused on one event. Competing events impact this rotation. • Content for both emails is provided by the SIG event team. The SIG team, with the help of the comm lead (you), drafts content to be cut-n-pasted into the templates. The reason for this is because communications does not want to misrepresent the careful planning of this event, so it is best if it originate from the source of the planning. • Draft Emails. Send a test email for review to communications@chicagoama.org o Login: communications@chicagoama.org Password: XXXXX o Step1: Messages > New Message > Start Fr Previous Message > Sent Fr Last Wk o Step2: Edit subject line > Immediately Save Draft. Draft goes into Default Folder o Step3: Resume Edit > Custom Content: Edit > Open Rich Editor > Make edits > o Keep Edits > Done > Save Draft > Ok. Suggest saving after editing each section. o Step4: Send a test copy to communications@chicagoama.org (login info below). Resume Edit > Send Test > Click HTML > Select email (comm@...) > Check email o Step5: Review, edit, repeat until HTML draft is ready to be scheduled to send. o Step6: After the HTML draft is ready, you need to create the text version draft. o Resume Edit > Edit Text Version > Generate Fr HTML > Edit / Clean Up > Save > Save Draft > Resume Edit > Send Test > Click Text > Select email > Check email o Once both HTML and Text versions are done, send a draft for review to the: Executive Director, VP Programming, Director SIG Allow 48 hours for review. Upon approval schedule to send. o TIPS – add your notes to the Basecamp notes for all Comm Leads to reference: Use font Trebuchet MS, size 10. To get lines to wrap immediately beneath: shift + enter Feature companies in bold first before speaker names, titles o Schedule the Email to Send. Resume Edit > Next > Check Boxes (do not check every box) > Next Validation Results (This message can be sent) > Send at following time • Test Emails. Send a test email for review to communications@chicagoama.org o To access this account click: https://www.google.com/a/cpanel/chicagoama.org o Login: communications Password: XXXXXUpdated 1-Nov-11 Page 2
  3. 3. Chicago AMA Marketing Channels Comm Lead3) Blog Squad generates the lead content for the Tue email “Connection.” This is coordinated byAnonymous Name email@gmail.com We encourage the SIG event team that if they have longemails they turn them into a blog post instead of editing them down so we can then use asnippet for the email lead. Speakers may also blog. Upon approval by VP Business DevelopmentAnonymous Name email@gmail.com sponsors may blog, too.Blogging directly on the website is now live! Contact Sara for details.Previously we accessed the Chicago AMA weBlog through on WordPress: • http://chicagoama.wordpress.com/wp-login.php and then logging in with: • Username chicagoama • Password XXXXX4) Social Media Buzz Team is directed by Anonymous Name email@gmail.com, who sends outSWARM emails Tu/Th with shortened links for events to the buzz team, a listserve of socialmedia savvy marketers. Members of the buzz team are to post items on all their personal socialmedia platforms as well as to post and support items on Chicago AMA platforms. • Twitter team: Anonymous Name email@gmail.com Anonymous Name email@gmail.com Request a Twitter #Hashtag be created for the event o Added to the content cycle for daily tweets 6 weeks out o Frequency increased to 2x day 2 weeks out o Frequency increased to 3x day 1 week out • Event pages should be created on social media platforms by Comm Team volunteers for: LinkedIn Anonymous Name email@gmail.com and Anonymous Name email@gmail.com o Event added to content cycle for weekly mentions 4 Weeks out o Polling question posted on group page 3 Weeks out o Event featured in group email message 2 weeks out o Added to the content cycle for 2x weekly mentions 2 weeks out Facebook Anonymous Name email@gmail.com and Anonymous Name email@gmail.com o Event added to content cycle for weekly mentions 6 Weeks out o Polling question posted related to event 4 Weeks out o Event featured in group email message 3 Weeks out o Added to the content cycle for 2x weekly mentions 2 Weeks out MeetUp Anonymous Name email@gmail.com and Anonymous Name email@gmail.com o Event featured in group email message 4 Weeks out o Event featured in group email message 2 Weeks out5) Video – We have a Canon HD video camera. Film a speaker, board member, event teamplanner, or anyone related to the event to give it a personal face to invite participation. Themore faces at various levels in the hierarchy invites a wider audience to identify and self-selectthemselves to participate. Edit and submit for review and approval for posting to the channel.Ping social media Queen Bee to add to the cycle for pushing out to platforms. Add to next email. • Log out of your gmail as you and login to YouTube.com as • Email Account: Chicago.ama.video@gmail.com • Password: XXXXXUpdated 1-Nov-11 Page 3
  4. 4. Chicago AMA Marketing Channels Comm Lead6) Community Calendars to post the event. Reach out to Anonymous Name email@gmail.comto obtain the most updated list of online calendars such as Crain’s, Eventbrite, The Reader,Networking Monkey, TV / radio stations, Chambers of Commerce, Centerstage, Metromix, etc.7) AMA Events Calendar Local ListingsOur chapter is now able to list Chicago AMA events on the AMA International Events Calendar.This means that visitors to www.MarketingPower.com are now able to view both local chapterevents and AMA national events all in one place. Local events are submitted for inclusion viathis Chapter Events Portal (http://www.marketingpower.com/ChapterEvents). To access theChicago Chapter Events Portal, you must log into MarketingPower.com using this chapter-specific username/password (as opposed to your personal member username/password): • http://www.marketingpower.com/AboutAMA/VolunteerLeads/ProfessionalChapterRes ources/Pages/event_calendar.aspx • Username: XXXXX • password: XXXXX8) Partner Organizations. Discuss with the SIG event team any affiliated organizations to pursueto provide a special referral rate to their members in exchange for special internal promotion.9) Event Interaction – What ways can we induce audience interaction? Digitally we canencourage live tweeting by reminding people of the hashtag. Perhaps if technology allowscreate a “twitter-fall” to track live tweeting comments with the hashtag. Live blogging is alsosomething to be encouraged, pending speaking approval. Are there any bloggers to recruit forthis event? Is Wi-Fi needed? Generally bloggers prefer to remain back of the room observers.Brainstorm and share other ways to enhance the event experience.10) SlideShare (the YouTube of PowerPoints). This AMA channel can serve two purposes: It can graphically retain traffic on a landing page, especially if video is not an option. How?Create a PowerPoint with event / speaker images that automatically advances to drive traffic /registrations. Post on a landing page like a video or share on social media platforms. SlideShare can house documents such a white papers so we can link content to emails. SlideShare is also used to post speaker presentations. The links to these presentations aresent out with a post-event survey, generated by the Market Research SIG. Prior to the eventdate, all PowerPoints need to be loaded onto SlideShare and links sent to the email team to loadinto the post-event email. Aim is to schedule this email to deploy as the event ends. • http://www.slideshare.net/AMAChicago • username AMAChicago • password XXXXX Contact: Alex Yates communications@chicagoama.org VP Communications, Chicago AMA Build | Grow | ConnectUpdated 1-Nov-11 Page 4

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