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London Overground - A Success Story
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London Overground - A Success Story

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A SMART Seminar presented by Nicole Badstuber at SMART Infrastructure Facility, University of Wollongong, November 29, 2013.

A SMART Seminar presented by Nicole Badstuber at SMART Infrastructure Facility, University of Wollongong, November 29, 2013.

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  • 1. London’s new orbital service London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 2. Orbital Interchange Concept London Mayor’s Transport Strategy Interchange National Rail (mainline) Orbital Rail Metro/Bus route London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 3. London Orbitals ZONE 1 ZONE 1 London Underground Circle Line ZONE 2 London Overground ZONE 3 London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 4. London Overground Network London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 5. London Overground Composition London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 6. Growth in Passenger Numbers London Overground compared to other Transport for London services London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 7. Growth in Passenger Numbers Passenger numbers in millions per 4 week period London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 8. Former Mode of Transport London Overground users formerly used the following modes to complete their journey Other 5% 3% 12% 45% 35% London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 9. Popularity exceeded expectations Crowding Levels on London Overground during the peak Standing Passengers >6 passenger/m2 5-6 passenger/m2 4-5 passenger/m2 3-4 passenger/m2 2-3 passenger/m2 1-2 passenger/m2 0-1 passenger/m2 London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 10. Overall satisfaction Overall station s Passenger Satisfaction (1099) Percentage of passengers satisfied 2008 to 2012 London Overground (1084) Percentage of passenger London and South East London Overg Passenger Focus Survey Overall Satisfaction with London Overground 100 Spring Autumn Spring Autumn Spring Autumn Spring Autumn Spring Autumn 2008 2008 2009 2009 2010 2010 2011 2011 2012 2012 100 95 95 90 90 85 85 80 80 75 75 70 70 65 65 60 60 55 55 50 50 45 45 40 40 35 35 30 30 25 25 20 Spring Autumn Spring A 2008 2008 2009 20 London Overground – The transformation of neglected urban rail infrastructure into an orbital network 15 15
  • 11. Drivers of popularity Service Quality & Performance Service Frequency Branding/Marketing Connectivity London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 12. Fleet Upgrade Old Fleet New Fleet London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 13. Stations New Stations Refurbished Stations London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 14. Design Guide London Overground station colour standard for the built environment New Stations Refurbished Stations London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 15. Secure Station Status Increased Policing Increased Staff Presence Alcohol & Smoking Ban 1 2 3 More CCTV More Help Points CRYSTAL PALACE WEST CROYDON NEW CROSS Increased Maintenance & Cleaning 2 min 6 min 12 min Better Customer Information Better Lighting London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 16. Branding A new roundel version for the new member of the Transport for London member London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 17. Integration into Transport for London TfL Brand Network Integration Integrated Ticketing and Fare Structure Service frequency and reliability London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 18. Integration into the TfL network London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 19. London Overground Frequency Service frequency along the routes in off peak. Additional boaster service in peak. 3 train/hour 4 train/hour London Overground – The transformation of neglected urban rail infrastructure into an orbital network
  • 20. Transport for London to extend remit London Overground – The transformation of neglected urban rail infrastructure into an orbital network

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