Your SlideShare is downloading. ×
(Communication & PR) When Books Undergo Heart Transplant: Beating Beyond the Walls of the Library
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

(Communication & PR) When Books Undergo Heart Transplant: Beating Beyond the Walls of the Library

547
views

Published on

Used during a whole-day workshop I conducted this year for the librarians of the Robert B. & Metta J. Silliman University Lbrary System. Portions of this presentation were extracted from the …

Used during a whole-day workshop I conducted this year for the librarians of the Robert B. & Metta J. Silliman University Lbrary System. Portions of this presentation were extracted from the presentation I gave as speaker to the regional conference of the Philippine Librarians Association, Inc. at the University of San Carlos in Cebu City some 2 years ago.

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
547
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. COMMUNICATION & PUBLIC RELATIONS
    When Books Undergo Heart Transplant:
    Beating Beyond the Walls of the Library
    Embracing Communication & PR:
    A Kiss at Enhancing Your Likeability-Factor
    By MARK RAYGAN E. GARCIA
    Director Office of Information and Publications
    Silliman University
  • 2. Reinforce who you are.
    Elevate the value of verbal and non-verbal communication in building your reputation and establishing relationships.
    Re-familiarize yourself with the who’s and the what’s that matter to you in relation to your organization.
    Raise your L-factor.
    Objectives
  • 3. When Books Undergo Heart Transplant:
    Beating Beyond the Walls of the Library
  • 4. The Normal Heartbeat The Role of the Library vis-à-vis The Role of the Information Center
  • 5. What is a library?
    A collection of :
    Information
    Sources
    Resources
    Services
    (traditional) Books
  • 6. What is an information center?
    Corporate identity – corporate image bridge
    Public relations
    Management of internal and external communication of an organization to create and maintain a positive image
    Media relations
    Development and management of relationship with the tri-media
    Advertising
    A form of communication which purpose is to inform potential customers about products ad services and how to use and obtain them.
    Emphasis: Creativity
    Publications
    Institutional
    Academic / Research
    Student publications
  • 7. What is the nature of information?
    Book definition: knowledge derived from study, experience, or instruction
    Assessment: DEAD until made use of
    Can an information center be a library?
    Yes.
    Can a library be an information center?
    Yes.
  • 8. What then distinguishes one from the other?
    Library
    (Active information to) Passive / Inanimate information (to active)
    Information Center
    Active information to passive / inanimate information (to active)
  • 9.  The Faltering Heartbeat:The Threats to the Life of a Library
  • 10. Challenge:
    Rise of alternative sources of information
    Information Communication Technology
    Internet
    Search engines (Google, Yahoo!)
    YouTube
    Wikipedia
    Blogging
    Television
    Radio
    Declining appreciation for reading
    Increasing preference for online sources
    Lifestyle
  • 11. The Book and Its Hearts
    Heart of the author
    The fueling passion / reason / interest of the author / publisher in coming out with it
    Heart of the library
    The cataloguing process: manifestation of prioritization?
    Heart of the Reader
    The benefit / value the reader expects to derive from it
  • 12. The Heart Transplant:The Library and Its Fresh Responsibilities
  • 13. Have books lost their hearts?
    No, but it is survived by an ailing one.
    The Greater Challenge: Facilitate Lifelong Learning
    Volt in!
    Partner with the information center
    Become an information center
    Library + Information Center = Lifelong Learning
    Lifelong learning defined (International Federation of Library Associations and Institutions):
    All purposeful learning activity undertaking on an ongoing basis with the aim of improving knowledge, skills and competence.
    “Cradle to grave” learning
  • 14. Beating Beyond the Walls:‘Dynamizing’ the Library’s Role in the Community
  • 15. 3 Hearts Beating as One
    Establishing community relations
    Identification of strengths
    Identification of thrusts
    Identification of market segments (clients) and their respective needs
    Direct Beneficiary-Partner
    Facilitator-Partner
    Alignment of strengths and thrusts with market segments’ profile/needs
    Do not just respond to the demand—create the demand!
    Assume and engage curiosity
  • 16. Choose a partner.
    Choose book that best represents your mutual interest.
    Based on the discussion on “active” and “inactive” information, sell the book to the group.
    The group will rate you (3 = highest; 1 = lowest). Ratings will be tabulated.
    Highest wins.
    Lowest will prepare a belly-dance number. (http://www.youtube.com/watch?v=YamDoDK71Ds)
    EXERCISE
  • 17. PART II
    Embracing Communication & PR:
    A Kiss at Enhancing Your Likeability-Factor
  • 18. Communication
    Transmission of thoughts from one mind to another.
    Consists of writing, reading, speaking and listening
    Public Relations
    Building favorable reputation through publicity at least cost.
    Note:
    -communication is a vital element in PR.
    - PR is one of the desired results of communication
    Definition
  • 19. Communication Process
    Sender – primary source / secondary recipient
    Receiver – primary recipient / secondary source
    Message – verbal / non-verbal
    Internal barriers – psychological noise (see next slide)
    External barriers – physical noise
  • 20. Psychological Noise Exercise
  • 21. Psychological Noise Exercise
  • 22. Communication: Verbal
    The Voice
    Voice quality – “timbre” / “tone” (affected by emotion)
    Breathy / Full / Chesty / Thin
    Voice levels – pitch
    Voice Intensity – loudness or softness
    Effusive / Expulsive / Explosive
    Rate of speech – speed
    Pronunciation
  • 23. You break my heart (depressed)
    What a face (disgusted)
    Oh my god (in shock)
    Will you marry me (desperate voice)
    I want more, please (sexy voice)
    Crispin, Basilio… angmgaanakko (confused)
    EXERCISES: Interpretation
  • 24. You make my life complete (depressed)
    I will terribly miss you. Rest in peace. (overjoyed)
    Stop. Please, don’t rape me. Help. (undecided)
    I want you out of my life. (sexy voice)
    Forgive me, high heavens, for I have sinned. (seductive)
    EXERCISES: Interpretation
  • 25. Gestures
    Hands / Shoulders / Hips
    Finger pointing
    Judo chop / Penguin flap
    Bodily Movements
    Change in position from one place to the other
    Proximity
    Facial Expression
    Eyes, eye brows, lips
    Communication: Non-Verbal
  • 26. Facial expression, first; Gestures, second
    Hunger
    Thirst
    Love
    Passion
    Seduction
    Death
    Horror
    EXERCISES: Interpretation 2
  • 27. Listening – hearing with a purpose of understanding
    Hearing – an unintentional receipt of sound
    http://www.youtube.com/watch?v=2b90e0W8omc&feature=related
    Listening vs Hearing
  • 28. Begins with willingness to participate completely in a communicative situation
    Stimulates better communication between parties involved
    Contributes to and promotes better responses
    Assists in understanding what is being said
    Enables reaction to what is said
    Good Listening
  • 29. Attention Factor
    Normal hearing but ears are not alert
    Auditory Discrimination
    Screen messages based on quality, pitch, loudness and rate
    Listening Comprehension
    Translating and interrelating sounds, quality, pitch, loudness and rate into thought symbols
    Stages of Listening
  • 30. Looks (smell)
    The tone / pitch
    The rate
    The language
    Biases / Preferences
    Communication Roadblocks
  • 31.
    • http://www.youtube.com/watch?v=59O7NmCjY-I
    Seeing yourself beyond who you are and what you do; identifying with the organization
    Understanding
    Who you are?
    What your organization stands for?
    The mutual link between you and the organization.
    Your representational value
    Elevating Communication to PR
  • 32. Media relations
    Community relations
    Crisis management
    Customer relations
    Employee relations
    Government affairs
    Industry relations
    Media relations
    Publicity
    Speech-writing
    Visitor relations
    Public Relations Basics
  • 33. Likeability
    Ability to create positive attitudes in other people through the delivery of emotional and physical benefits
    Consider:
    Life is determined by other people’s choices
    Recognition is a human need
    Two-way, Mutual benefit
    L-Factor: Definition
  • 34. Likeable people bring out the best in others
    Likeable people get recognized
    Likeable people outperform
    Likeable people overcome life’s challenges
    Likeable people enjoy better health
    L-Factor: Benefits
  • 35. L-Factor: Elements
  • 36. Friendliness
    Communicating welcome
    Relevance
    Being important; Inherent “assisting” qualities
    Empathy (vs Sympathy)
    Receiving end immersion; intent to connect
    Realness
    Consistency; inherent values; genuineness
    L-Factor: Elements
  • 37. http://www.youtube.com/watch?v=jvHKjDKY_O8
    L-Factor Self-Assessment
    Exercise: ‘Finding your likeable self’
  • 38. Friendliness
    Observe no unfriendliness
    Develop a friendly mind-set
    Communicate friendliness
    Relevance
    Identify your frequent contact circle
    Connect with others’ interests
    Connect with others’ wants and needs
    Raising your L-Factor (1-2)
  • 39. Empathy
    Show an interest in how others feel
    Experience others’ feelings
    Respond to others’ feelings
    Realness
    Be true to yourself
    Be true to others
    Share your realness
    Raising your L-Factor (2-2)

×