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ADVOCACY MEDIA By:  sMARK_ideas  Achieving  Knowledge Replication  Through Technology
TERMS   <ul><li>ADVOCACY  </li></ul><ul><ul><li>An affiliation with an issue/concern based on: </li></ul></ul><ul><ul><ul>...
Media  <ul><li>Broadcast (TV, radio)  </li></ul><ul><li>Print (newspapers, magazines)  </li></ul><ul><li>NEW / INTERNET ME...
ADOCACY WRITING  <ul><li>Finding an  advocacy  </li></ul><ul><li>Creating  ACTIVE  knowledge (vs.  passive ) about that ad...
ADVOCACY WRITING PHASES  <ul><li>Knowledge Generation (3-Face Perspective)  </li></ul><ul><li>Knowledge Consumption (Commu...
Phase 1 <ul><li>Knowledge Generation (writing)  </li></ul><ul><ul><li>ME Perspective  </li></ul></ul><ul><ul><ul><li>Appea...
Phase 2 <ul><li>Knowledge Consumption (communication tools) </li></ul><ul><ul><li>Facilitating awareness, understanding, a...
Phase 3 <ul><li>Knowledge Replication  (ownership)  </li></ul><ul><ul><li>Achieving  CREDIBILITY / TRUST </li></ul></ul><u...
<ul><li>Parts </li></ul><ul><ul><li>Headline (title)  </li></ul></ul><ul><ul><li>Introduction (lead) </li></ul></ul><ul><u...
FEATURE WRITING (2 of 3)  <ul><li>Types: </li></ul><ul><ul><li>Profiles / Interviews </li></ul></ul><ul><ul><li>Humorous R...
FEATURE WRITING (3 of 3)  <ul><li>Ask yourself:  </li></ul><ul><ul><li>What do I want to achieve with this article? (PURPO...
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Advocacy Media: Acheiving Knowledge Replication through Technology

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Transcript of "Advocacy Media: Acheiving Knowledge Replication through Technology"

  1. 1. ADVOCACY MEDIA By: sMARK_ideas Achieving Knowledge Replication Through Technology
  2. 2. TERMS <ul><li>ADVOCACY </li></ul><ul><ul><li>An affiliation with an issue/concern based on: </li></ul></ul><ul><ul><ul><li>Experience </li></ul></ul></ul><ul><ul><ul><li>Culture </li></ul></ul></ul><ul><ul><ul><li>Conscience </li></ul></ul></ul><ul><li>MEDIA </li></ul><ul><ul><li>A tool of expression , communication , and connection </li></ul></ul><ul><ul><li>Use of technology </li></ul></ul>
  3. 3. Media <ul><li>Broadcast (TV, radio) </li></ul><ul><li>Print (newspapers, magazines) </li></ul><ul><li>NEW / INTERNET MEDIA </li></ul><ul><li>Social Networks </li></ul><ul><ul><li>Facebook, Twitter, YouTube, blogs, forum/dialogue sites, other user-generated programs </li></ul></ul>
  4. 4. ADOCACY WRITING <ul><li>Finding an advocacy </li></ul><ul><li>Creating ACTIVE knowledge (vs. passive ) about that advocacy </li></ul><ul><ul><li>Something that inspires </li></ul></ul><ul><ul><li>Something that connects </li></ul></ul><ul><ul><li>Something that facilitates reflection </li></ul></ul><ul><ul><li>Something that builds up self-worth </li></ul></ul><ul><ul><li>Something that suggests inclusion </li></ul></ul><ul><ul><li>Something that moves people to action </li></ul></ul>
  5. 5. ADVOCACY WRITING PHASES <ul><li>Knowledge Generation (3-Face Perspective) </li></ul><ul><li>Knowledge Consumption (Communication Tools) </li></ul><ul><li>Knowledge Replication (Ownership) </li></ul>
  6. 6. Phase 1 <ul><li>Knowledge Generation (writing) </li></ul><ul><ul><li>ME Perspective </li></ul></ul><ul><ul><ul><li>Appeals to self </li></ul></ul></ul><ul><ul><ul><ul><li>Personal-driven </li></ul></ul></ul></ul><ul><ul><li>THEY Perspective </li></ul></ul><ul><ul><ul><li>Open-minded & Receptive of others </li></ul></ul></ul><ul><ul><ul><ul><li>Audience-inspired </li></ul></ul></ul></ul><ul><ul><li>WE Perspective </li></ul></ul><ul><ul><ul><li>Proactive & Optimistic </li></ul></ul></ul><ul><ul><ul><ul><li>Team-oriented </li></ul></ul></ul></ul>
  7. 7. Phase 2 <ul><li>Knowledge Consumption (communication tools) </li></ul><ul><ul><li>Facilitating awareness, understanding, and support </li></ul></ul><ul><ul><ul><li>Audience Analysis </li></ul></ul></ul><ul><ul><ul><ul><li>Accessibility (geographical, technological) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Language (content: tone/emotion, dialect, textual/graphical/video) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Lifestyle (relevance, availability, approach) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Age (children, teenagers, adults) </li></ul></ul></ul></ul>
  8. 8. Phase 3 <ul><li>Knowledge Replication (ownership) </li></ul><ul><ul><li>Achieving CREDIBILITY / TRUST </li></ul></ul><ul><ul><li>= Knowledge Generation + Knowledge Consumption </li></ul></ul><ul><ul><li>Gauge: </li></ul></ul><ul><ul><ul><li>Against (personal/org) goals/objectives </li></ul></ul></ul><ul><ul><ul><li>Answer: “Did it touch them?” </li></ul></ul></ul><ul><ul><ul><li>Consider: </li></ul></ul></ul><ul><ul><ul><ul><li>Increased awareness (inquiries up; debate) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Increased support (financial or in kind) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Increased partnership </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Interest to adopt, repeat/replicate </li></ul></ul></ul></ul>
  9. 9. <ul><li>Parts </li></ul><ul><ul><li>Headline (title) </li></ul></ul><ul><ul><li>Introduction (lead) </li></ul></ul><ul><ul><li>Body </li></ul></ul><ul><ul><li>Concluding Paragraph </li></ul></ul><ul><li>Remember </li></ul><ul><ul><li>5Ws, 1H, So what? </li></ul></ul><ul><ul><li>Write with 5+1 senses </li></ul></ul><ul><ul><li>Informative / Entertaining / Persuasive </li></ul></ul>FEATURE WRITING (1 of 3)
  10. 10. FEATURE WRITING (2 of 3) <ul><li>Types: </li></ul><ul><ul><li>Profiles / Interviews </li></ul></ul><ul><ul><li>Humorous Reflections </li></ul></ul><ul><ul><li>Travelogues </li></ul></ul><ul><ul><li>Instructional </li></ul></ul><ul><ul><li>Personal / Anecdotal </li></ul></ul><ul><ul><li>Human Interest </li></ul></ul><ul><ul><li>Historical Feature </li></ul></ul>
  11. 11. FEATURE WRITING (3 of 3) <ul><li>Ask yourself: </li></ul><ul><ul><li>What do I want to achieve with this article? (PURPOSE) </li></ul></ul><ul><ul><li>Who are my readers? (CONCERN) </li></ul></ul><ul><ul><li>When will I see I have been successful? (RESULT) </li></ul></ul><ul><ul><li>How can I sustain it? (COMMITMENT) </li></ul></ul><ul><ul><li>How do I feel about it? (FULFILLMENT) </li></ul></ul>
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