Polishing Your (Online) Portfolio: Using Free Web Tools for Self Promotion


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Presentation for Western New York Library Resources Council, Lunchtime Learning series. January, 27, 2010.

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Polishing Your (Online) Portfolio: Using Free Web Tools for Self Promotion

  1. 1. Polishing your (Online) Portfolio: Using Free Web Tools for Self Promotion Susanne Markgren Digital Services Librarian Purchase College, SUNY [email_address] WNYLRC – Lunchtime Learning | January 27, 2010
  2. 2. Isaac Littlejohn Eddy Be conscious of your digital footprint . Search for yourself on a regular basis. Take charge of your online identity .
  3. 3. Online Identity Awareness <ul><li>Candidate posted provocative or inappropriate photographs or info. - 53 % </li></ul><ul><li>Candidate posted content about them drinking or using drugs - 44 % </li></ul><ul><li>Candidate bad-mouthed a previous employer, co-workers or clients - 35 % </li></ul><ul><li>Candidate showed poor communication skills - 29 % </li></ul><ul><li>Candidate made discriminatory comments - 26 % </li></ul><ul><li>Candidate lied about qualifications - 24 % </li></ul><ul><li>Candidate shared confidential information from previous employer - 20 % </li></ul>- http://www.careerbuilder.com/ In a recent CareerBuilder.com Survey (June 2009) 45 % of employers reported that they use social networking sites to research job candidates. 35 % of employers reported they have found content on social networking sites that caused them not to hire the candidate.
  4. 4. Online Identity Awareness, cont. <ul><li>18 % of employers reported they have found content on social networking sites that caused them to hire the candidate. </li></ul><ul><li>Top examples: </li></ul><ul><li>Profile provided a good feel for the candidate's personality and fit within the organization - 50 % </li></ul><ul><li>Profile supported candidate's professional qualifications - 39 % </li></ul><ul><li>Candidate was creative - 38 % </li></ul><ul><li>Candidate showed solid communication skills - 35 % </li></ul><ul><li>Candidate was well-rounded - 33 % </li></ul><ul><li>Other people posted good references about the candidate - 19 % </li></ul><ul><li>Candidate received awards and accolades - 15 % </li></ul>- http://www.careerbuilder.com/
  5. 5. <ul><li>Do you ever feel like no one knows what you do? </li></ul>
  6. 6. Why do you need a portfolio? <ul><li>A portfolio can be: </li></ul><ul><li>A tool for professional and creative self expression </li></ul><ul><li>A marketing and self-promotional tool for job seekers </li></ul><ul><li>A performance appraisal and promotional tool for employees </li></ul>“ Think of your career as a portfolio of work. Think of yourself in terms of a portable skill-set rather than a specific job title.&quot; - Mark Kimeldorf “ The only job security you can count on is the transportability of your own skills.&quot; - Joyce Lain Kennedy, “Job Talk” Columnist, Los Angeles Times
  7. 7. Traditional Portfolios presentations papers/articles syllabi web projects letters of recognition resume personal statement documentation of achievements/awards professional development handouts research work samples committee membership
  8. 8. Online portfolios (e-portfolios) Everything in your traditional portfolio and so much more. Your resume/vita -> deconstructed, on a web site
  9. 9. Why you should get yourself one (NOW!) <ul><li>Accessibility (in the cloud) </li></ul><ul><li>Storage </li></ul><ul><li>Easy to create </li></ul><ul><li>Easy to share </li></ul><ul><li>Sociability (harness the power of social media) </li></ul><ul><li>Gives your online identity a boost of professionalism </li></ul><ul><li>Allows for more freedom, creativity and breadth than just a cover letter and resume </li></ul>
  10. 10. Free Tools <ul><li>For Portfolios </li></ul><ul><li>Google Sites (10 GB) : http://sites.google.com/ </li></ul><ul><li>PBworks (2 GB) : http://pbworks.com/ </li></ul><ul><li>WordPress (3 GB) : http://wordpress.com/ </li></ul><ul><li>Blogger (1 GB) : http://www.blogger.com/ </li></ul><ul><li>For Resumes </li></ul><ul><li>Emurse.com : http://www.emurse.com/ </li></ul><ul><li>Google Docs : http://docs.google.com/ </li></ul><ul><li>VisualCV : http://www.visualcv.com/ </li></ul><ul><li>Other </li></ul><ul><li>Your institution’s web site </li></ul><ul><li>LibGuides (institutional subscription) </li></ul>
  11. 11. Portfolio: example using PBworks http://smportfolio.pbworks.com/
  12. 12. Portfolio: example using Google Sites http:// sites.google.com/site/markgrenportfolio / [image created using wordle.net]
  13. 13. Portfolio: Example using Google Sites http://sites.google.com/site/markgrenportfolio/
  14. 14. Portfolio Tips <ul><li>Keep it professional -- include materials that you would show a current or prospective employer </li></ul><ul><li>Keep it organized and think about navigation (use pages/tabs/tags/table of contents/etc.) and naming </li></ul><ul><li>Upload your resume, and other materials (you own) that highlight your skills and experience </li></ul><ul><li>Link to web pages/ materials that you do not own </li></ul><ul><li>Convert MS Word (or easily editable documents to PDF) </li></ul><ul><li>Make your contact information visible or easy to find </li></ul><ul><li>Do not include personal information such home address or phone number </li></ul><ul><li>Do include email and link to other professional profile pages </li></ul><ul><li>Keep it simple and current </li></ul><ul><li>Use it to promote yourself </li></ul><ul><li>Back it up (or keep a local backup of the site and your files) </li></ul>
  15. 15. Places to Create Profiles <ul><li>LinkedIn : http:// www.linkedin.com / </li></ul><ul><li>Your college alumni association </li></ul><ul><li>ALA Connect : http:// connect.ala.org / </li></ul><ul><li>Google Profiles : http:// www.google.com /profiles </li></ul><ul><li>Academia.edu : http:// academia.edu / </li></ul><ul><li>SciLink (or other subject specific site) : http:// www.scilink.com / </li></ul><ul><li>Zoominfo : http:// www.zoominfo.com / </li></ul><ul><li>Facebook : http:// www.facebook.com / </li></ul><ul><li>LISjobs.com Job Board (if you are currently looking for a job) : http:// www.lisjobs.com /jobseekers/ </li></ul>
  16. 16. <ul><li>A Guide to Protecting Your Online Identity by Leah Betancourt http://mashable.com/2009/04/21/protecting-online-identity/ </li></ul><ul><li>Dr. Helen Barrett’s Electronic Portfolios http:// electronicportfolios.com / </li></ul><ul><li>Career Distinction: Stand out by Building Your Brand (2007) by William Arruda and Kirsten Dixson http:// www.careerdistinction.com / </li></ul><ul><li>Achieve Your Goals by Putting them Online by Darrell Etherington. Web Worker Daily . http://webworkerdaily.com/2009/06/02/achieve-your-goals-by-putting-them-online/ </li></ul>More Resources: