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Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
Seo Basics Presentation
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Seo Basics Presentation

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  • 1. www.synchrony.co.in Search Engine Optimization ( SEO ) Karthick Ram ( CEO )
  • 2. www.synchrony.co.in Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search Bus Ticket Reservation Service Google technology places your Advertisement (Paid Result) Natural listings ( By SEO Work ) - Definition
  • 3. www.synchrony.co.in Why is SEO important from a marketer’s point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand.
  • 4. www.synchrony.co.in SEO – In house or Outsource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.
  • 5. www.synchrony.co.in Monday, January 11, 2010 SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ?
  • 6. www.synchrony.co.in SEO Basics. Keyword Research
  • 7. www.synchrony.co.in - Competition Analysis : (Page Rank, links, paged indexed) SEO Basics. ( Contd. ) Page Rank Links Paged indexed
  • 8. www.synchrony.co.in - Keyword Selection (Proper Keyword Selection can make or Break SEO campaign) - Off page Optimization - On page Optimization SEO Basics. ( Contd. )
  • 9. www.synchrony.co.in On Page SEO Page Structure and layout Title Tag and Meta tags
  • 10. www.synchrony.co.in On Page SEO ( Contd. ) Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density
  • 11. www.synchrony.co.in Filenames Img Alt tags On Page SEO ( Contd. )
  • 12. www.synchrony.co.in Simple Sitemap - Google Xml sitemap On Page SEO ( Contd. )
  • 13. www.synchrony.co.in - Google Webmaster tool where you can check crawling stats , link stats and errors in the site. - Below is a summary for a Website: On Page SEO ( Contd. )
  • 14. www.synchrony.co.in Page Structure and Layout Table Vs CSS (two column / three column layouts) Layout without table trick Layout with table trick Instead of this You would get this Coding for Table Trick <table> <tr> <td><!-- an empty table cell --> </td> <td rowspan=&quot;2&quot;> The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here .</td> </tr> </table> menu Content Empty Cell Content menu
  • 15. www.synchrony.co.in Off page Optimization - Directory submission : A few important paid and free directories Yellow Pages Submission Local Directory submission
  • 16. www.eBrandz.com Monday, January 11, 2010 Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) www.synchrony.co.in A Website B Website A Website B Website A Website B Website C Main Website
  • 17. www.synchrony.co.in - Article submission - Links from online Press Releases and Blogs, RSS Feeds Off page Optimization ( Contd. )
  • 18. www.synchrony.co.in Online Press Release submission - Include keywords in your Title - Hot link keywords with your URL if possible - Include link to Press Kit on your website
  • 19. www.synchrony.co.in Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools
  • 20. www.synchrony.co.in Most common SEO mistakes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com.
  • 21. www.synchrony.co.in Most common SEO mistakes ( Contd. ) - Flash only website - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Unusual file extensions Replace “ ? ” with “ / ” and “ = ” with “ - “ and “ & ” with “ _ ” . http://www.lampusa.com/index.asp / pageAction-VIEWPROD _ ProdID - 20785 _ HS-1 - Too many dynamic variables in website url .ift
  • 22. www.synchrony.co.in Questions and Answers Questions Answers
  • 23. www.synchrony.co.in Thank you

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