MANMITSHRIMALI, CMRPSeasoned Consultant
2|  Transformation of Data to Intelligence:                                                                            De...
3|Research Approach•   Several players in research, everyone claiming „being consultant.‟ However, marketers still    stru...
4|Research Efforts ExpertiseQuantitative Research Expertise:Product Research                      Consumer Finance Researc...
5|Project and Field Management Expertise:                         Earning relationship through top-notch client servicingN...
6|Proposal and Business Development Expertise:                                                           Grew account size...
ADVANCED ANALYSISEXPERIENCE
8|Integrated Advanced Analysis Experience:Integration of Transaction and Primary Research Data:1                          ...
9|Segmentation Analysis – Latent ClassSegmentation
10 | Segmentation Research Experience:                                                                       Identify oppo...
11 |Strong Experience in Building Typing Tool for Profilingnew respondents:Analysis technique: Discriminant analysis.Pleas...
Key Driver AnalysisPerceptual Mapping (Brand Differentiators)Van Westondorp Analysis
13 |Regression Based Key Driver Analysis :                    [PRODUCT] Key Message Drivers for Disease A    Concept      ...
14 |                          Discriminant Analysis Based Brand Differentiators:                                          ...
Conjoint/Trade-off Analysis Experience Snapshot
16 |Seasoned in developing conjoint simulators:
17 |
18 |
19 |
Excel Based Pre-Post Launch Performance ManagementDashboard Skills
21Designed and executed several pre-post launchperformance managed dashboards:            Company ACompany A              ...
22www.manmitonresearch.com:
THANK YOUsmanmit@gmail.comwww.manmitonresearch.com(647) – 773-6268
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Portfolio

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  • DTC evaluation, promotional effectiveness, patient and physician segmentation, promotional effectiveness, patient and physician segmentation, message recall and testing, pre-post performance management dashboards (excel based), KOL evaluation, ATU and AAU studies, forecasting study, e-strategy study, HIV patient tracking, NPPA tracker studies, sample optimization, patient chart audits, and HIV franchise competitive insights.
  • DTC evaluation, promotional effectiveness, patient and physician segmentation, promotional effectiveness, patient and physician segmentation, message recall and testing, pre-post performance management dashboards (excel based), KOL evaluation, ATU and AAU studies, forecasting study, e-strategy study, HIV patient tracking, NPPA tracker studies, sample optimization, patient chart audits, and HIV franchise competitive insights.
  • Portfolio

    1. 1. MANMITSHRIMALI, CMRPSeasoned Consultant
    2. 2. 2| Transformation of Data to Intelligence:  Developed innovative approach of storyboarding Use of left and right brain Report  Earned five nomination in best presentation format Presentation  Used innovative approaches to present complex data  Trained on presentation skills by Maynard Leigh  Evaluated operational capability of client to surfaceOn final stage of CertifiedManagement Consultant Operation operational recommendation that client can act upondesignation Insights  Developed numerous excel based KPI dynamic dashboardsTop-notch insights  Saved account on stake by thoroughly leveraging brand strategic imperatives and provided actionable insights Leverage Brand  Frequently recognized by client on application of domain & Domain knowledge in research insight generation Knowledge  Specialist in extracting key take-away (top boxes)36000 view  Expert in integration of transaction data for high-end analysis Triangulation  Integration of qualitative research data in quantitative results Analysis  Seasoned in identifying unconscious drivers of behavior  Strong eye-for-detail to spot errors, abnormal trend break and data issuesData Analysis  More than seven years of experience in using SPSS for data analysis  Expert in latent class segmentation and analysis (trained by statistical innovations) 8+ Years of  Trained in Conjoint (MRIA), Balanced scorecard, measuring brand equity, and CI experience in analysis  Proficient in regression, key driver analysis, CHAID, Van Westendorp, factor analysis
    3. 3. 3|Research Approach• Several players in research, everyone claiming „being consultant.‟ However, marketers still struggle to find out which 50% of their monies spent on marketing efforts yield negative return.• One of the main reasons of my progressive career has been the ability to identify and address the key barriers leading to strategy failure. Below is my illustrative approach I utilize in a research engagement:
    4. 4. 4|Research Efforts ExpertiseQuantitative Research Expertise:Product Research Consumer Finance ResearchMarket Sizing Direct Mail Creative ResearchConcept & Message Testing Credit Card Usage and AttitudeMarket Segmentation Packaging and Brand Equity ResearchAwareness and Usage Self-Test (Pricing Research)Advertising Research Tracking ResearchMessage Recall Conjoint/Trade-off ResearchForecasting Study Attribute Importance Research (MaxDiff)Digital Marketing Research Social Media Research High Experience Experience in Type of Research Moderate Experience Tracking Ad-hoc Research (70%) Research (30%)
    5. 5. 5|Project and Field Management Expertise: Earning relationship through top-notch client servicingNegotiated and managed client expectations Gained expertise in panel research and complexwhile working on pressing timelines interlocked quota management and field monitoringActed as primary client contact and Mentored team on field data quality checks:managed day-to-day research activities outliers, OEs, trap questions, and erroneous data Sample ProjectCompany sponsored for PMP Tracking Sheet Built expertise in using panel data and socialcoursework media dataAverage # of projects managed Developed innovative field and quota trackingconcurrently: 6.9 and reporting sheet for clientSuccessfully managed projects of Utilizing sampling theory to optimize panel usageaccounts worth $3.8mm Project Management Field Management Expertise Expertise Strong experience in utilizing global delivery platform (offshore) for project execution
    6. 6. 6|Proposal and Business Development Expertise: Grew account size to $3.8 million through: Proposal  Proposal hit rate: 70% Development  Earned Agency-of-record status year- on-year for four years Business  90% repeat business rate Development Account Wrote winning Managementproposals in areas: Prepared Company• Market Capability Pitches segmentation Reporting to Develop Project• Usage and attitude • Overall corporate Business Head Case Study• Concept testing • Pre-launch research• Message testing • Brand research• Forecasting study • Advanced analytics • Revenue tracking and• Pricing research • Direct marketing forecasting via people• Digital marketing • Campaign research soft application research • Qualitative research • Pipeline reporting• Customer • Market sizing • Account level satisfaction • Website usability profitability and• Market sizing • Long-term utilization• Product research engagements • Ensure timely billing• Brand equity • Media research & and revenue• Promotion ROI social media recognition research
    7. 7. ADVANCED ANALYSISEXPERIENCE
    8. 8. 8|Integrated Advanced Analysis Experience:Integration of Transaction and Primary Research Data:1 3 3 Estimate revenue of product X Evaluate the impact of the Determine the NPV for with and without launch of two clinical studies and the possible mixes of additional predictive Marker release of three new products indications • Conjoint Utilities • Conjoint Utilities • Conjoint Utilities • Patient Allocation Exercises • Patient Allocation Exercises • Patient Allocation Exercises • Attitudinal Data • Attitudinal Data • Trial and Adoption Rate for predictive marker Hierarchical Bayes Regression Regression Estimations • Patient Pool data • EPI Data • EPI Data • Financial Data (including $ • Brands and Class NRx and TRx • Sales Data revenue per patient) • Cost per Rx • Economic Indicators (inflation rate, bond rate, etc.)
    9. 9. 9|Segmentation Analysis – Latent ClassSegmentation
    10. 10. 10 | Segmentation Research Experience: Identify opportunistic segments for pre- Rheumatoid Arthritis launch products Immunology Pre-Launch Identify segments based on likelihood Diabetes/OAD Cardiovascular to try or switch the product Colorectal Cancer Oncology Breast Cancer Post Develop differentiated Launch messaging to drive increased APL prescribing Depression CNS Market Identify profitable Therapy Areas Situations segments based on brands‟ HIV Virology position in the marketplaceHyperparathyroidism Others Refresh the existing segmentation based on Oral Healthcare market place evolution and change in prescribing CKD trends Medical Society Membership Identify most effective Corporate/ channel mix to reach targets Cross Brand
    11. 11. 11 |Strong Experience in Building Typing Tool for Profilingnew respondents:Analysis technique: Discriminant analysis.Please rate your agreement with the following statements using a seven-point scale, where one represents “Totally disagree”,7 represents “Totally agree” and 4 represents “neither disagree not agree”.I am usually the first among my peersto learn about new medicationsIn general, I like to try new medicationsI almost always wait until my colleagueshave used a new medication before trying it myselfPREDICTED SEGMENT 2
    12. 12. Key Driver AnalysisPerceptual Mapping (Brand Differentiators)Van Westondorp Analysis
    13. 13. 13 |Regression Based Key Driver Analysis : [PRODUCT] Key Message Drivers for Disease A Concept Statements * R2 •Statement A •Statement BEmpathy/Helping •Statement C •Statement D 40% •Statement E •Statement F •Statement G •Statement H Power/Control •Statement I 23% •Statement J •Statement K •Statement L •Statement M Right Choice •Statement N •Statement O 30% •Statement P •Statement Q •Statement R •Statement S Empowerment •Statement T N/A**
    14. 14. 14 | Discriminant Analysis Based Brand Differentiators: Perceptual Map Of The Five Brands (Based On Discriminant Analysis) Brand A No drug induced autoimmune reactions Most convenient for my patients Low incidence of Brand DSecond Discriminant Function serious infection Low incidence of Consistent efficacy over time injection site reactions Brand B Able to prescribe with minimal restriction Efficacy in patients that have Good Formulary Coverage inadequate response to Onset of Action Efficacy in XYZ their first therapy Brand C Brand E First Discriminant Function
    15. 15. Conjoint/Trade-off Analysis Experience Snapshot
    16. 16. 16 |Seasoned in developing conjoint simulators:
    17. 17. 17 |
    18. 18. 18 |
    19. 19. 19 |
    20. 20. Excel Based Pre-Post Launch Performance ManagementDashboard Skills
    21. 21. 21Designed and executed several pre-post launchperformance managed dashboards: Company ACompany A Product A  Prescription Data  Call data  Managed market data  Primary research data  Digital channel detailing data
    22. 22. 22www.manmitonresearch.com:
    23. 23. THANK YOUsmanmit@gmail.comwww.manmitonresearch.com(647) – 773-6268
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