Online Engagement Tools   The Digital Community        Programme
Session 2   eZines Blogs& Forums In action..
eZines• Spam act 2003    • You can’t send emails without first gaining the recipients permission      face a £5000 fine in...
Customer Relationship Management              Systems• What type of information do you need to capture?• Simple systems   ...
eZines• Mailchimp   – www.mailchimp.com   Free for up to 2000 subscribers   Post ezine to Social media sites when sending ...
eZine tips• Start with a script• Type as you would speak to your audience   – Keep it human!• Keep it relevant,• Spell che...
Blogging Sites• www.wordpress.com• www.blogspot.com• Plug-ins for your website
Blogging Tips•   Read other blogs•   Get the most passionate person in your org to write it..•   Post consistently (weekly...
Blogging Examples• http://bloom-parentingkidswithdisabilities.blogspot.com/• http://blog.salvationarmyusa.org/• http://www...
ForumsBespoke Forums Public Forums
Bespoke forumsPaid software    – https://www.vbulletin.com/Free software    – http://www.phpbb.com/
Tips for starting a bespoke forum•   Do you really need your own forum?•   Do you have the resources to manage it?•   Easy...
Digital community presentation session 2
Digital community presentation session 2
Digital community presentation session 2
Digital community presentation session 2
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Digital community presentation session 2

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  • Determine how complex a system you need Get the structure right from the start not just existing requirements
  • Digital community presentation session 2

    1. 1. Online Engagement Tools The Digital Community Programme
    2. 2. Session 2 eZines Blogs& Forums In action..
    3. 3. eZines• Spam act 2003 • You can’t send emails without first gaining the recipients permission face a £5000 fine in the UK (Prison in Italy!) • You must provide an unsubscribe button• List building methods • Data cleaning - ask for permission to contact • Contacts on social media sites • Data capture on your website with checkbox for marketing contact• Good CRM system
    4. 4. Customer Relationship Management Systems• What type of information do you need to capture?• Simple systems • Excel Spreadsheet • Outlook address book• Complex Systems • Access Databases • Microsoft CRM • Goldmine Can integrate with eZines to record contact...
    5. 5. eZines• Mailchimp – www.mailchimp.com Free for up to 2000 subscribers Post ezine to Social media sites when sending to subscribers• Constantcontact – www.constantcontact.com Free for first 60 days $12 per month for up to 500 users• iContact – www.icontact.com £6.40 per month for up to 500 users
    6. 6. eZine tips• Start with a script• Type as you would speak to your audience – Keep it human!• Keep it relevant,• Spell check!• Keep learning, encourage your clients to suggest content• Test your content and monitor opens and click-thru’s..• Consistency is it monthly or quarterly?
    7. 7. Blogging Sites• www.wordpress.com• www.blogspot.com• Plug-ins for your website
    8. 8. Blogging Tips• Read other blogs• Get the most passionate person in your org to write it..• Post consistently (weekly/bi-weekly/monthly)• Have an RSS feed• Have comments, encourage and respond to them!
    9. 9. Blogging Examples• http://bloom-parentingkidswithdisabilities.blogspot.com/• http://blog.salvationarmyusa.org/• http://www.myowneyes.org/
    10. 10. ForumsBespoke Forums Public Forums
    11. 11. Bespoke forumsPaid software – https://www.vbulletin.com/Free software – http://www.phpbb.com/
    12. 12. Tips for starting a bespoke forum• Do you really need your own forum?• Do you have the resources to manage it?• Easy to access, easy to use, and come with "visitor- friendly" features• Interesting with a good number topics• Search engine friendly• A clear list of rules, a disclaimer, and most of all, good solid moderation.• Promotion to encourage subscribers• Take an active interest and respond to posts• Encourage contributors• Hosting is reliable!

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