eZines• Spam act 2003 • You can’t send emails without first gaining the recipients permission face a £5000 fine in the UK (Prison in Italy!) • You must provide an unsubscribe button• List building methods • Data cleaning - ask for permission to contact • Contacts on social media sites • Data capture on your website with checkbox for marketing contact• Good CRM system
Customer Relationship Management Systems• What type of information do you need to capture?• Simple systems • Excel Spreadsheet • Outlook address book• Complex Systems • Access Databases • Microsoft CRM • Goldmine Can integrate with eZines to record contact...
eZines• Mailchimp – www.mailchimp.com Free for up to 2000 subscribers Post ezine to Social media sites when sending to subscribers• Constantcontact – www.constantcontact.com Free for first 60 days $12 per month for up to 500 users• iContact – www.icontact.com £6.40 per month for up to 500 users
eZine tips• Start with a script• Type as you would speak to your audience – Keep it human!• Keep it relevant,• Spell check!• Keep learning, encourage your clients to suggest content• Test your content and monitor opens and click-thru’s..• Consistency is it monthly or quarterly?
Blogging Sites• www.wordpress.com• www.blogspot.com• Plug-ins for your website
Blogging Tips• Read other blogs• Get the most passionate person in your org to write it..• Post consistently (weekly/bi-weekly/monthly)• Have an RSS feed• Have comments, encourage and respond to them!
Tips for starting a bespoke forum• Do you really need your own forum?• Do you have the resources to manage it?• Easy to access, easy to use, and come with "visitor- friendly" features• Interesting with a good number topics• Search engine friendly• A clear list of rules, a disclaimer, and most of all, good solid moderation.• Promotion to encourage subscribers• Take an active interest and respond to posts• Encourage contributors• Hosting is reliable!