Social Media for  Small Businesses By:    Rod Freeman For:    The Walden Business Association Location:  Jacobowitz & Gubi...
Agenda <ul><li>What is Social Media?....................................................10 min </li></ul><ul><li>Why you n...
Agenda <ul><li>What is Social Media?..................................................10 min </li></ul><ul><li>Why you nee...
WWW HTML SMS CSS BLOG PHP RSS WEB 2.0 Tweet UCG Wiki RT API WTF? What is Social Media?
Defined technically, Social Media is… <ul><li>the online technologies and practices that people use to share opinions, ins...
Defined simply, Social Media is… <ul><li>about  connecting  with the  right  people who could potentially help spread your...
Defined even simpler, Social Media is… What is Social Media? like word of mouth  on  Steroids .
Is Social Media a fad? <ul><li>http://www.youtube.com/user/Socialnomics09 </li></ul>What is Social Media?
Consider this: <ul><li>By 2010, Gen Y will outnumber Baby Boomers  and 96% of them have joined a social network. </li></ul...
Agenda <ul><li>What is Social Media?....................................................10 min </li></ul><ul><li>Why you n...
Social Media usage is up (big time) <ul><li>Not just by consumers (5hours/day): </li></ul><ul><li>But also by your competi...
Social Media influences people <ul><li>91% say consumer reviews are the  #1 aid to buying decisions   – JC Williams Group ...
Social Media influences search engines <ul><li>Search engines love social media which means when people go  online to sear...
Social Media presence is expected <ul><li>Nearly all consumers (97%) now use online media to shop locally. 1 </li></ul><ul...
Agenda <ul><li>What is Social Media?....................................................10 min </li></ul><ul><li>Why you n...
Five steps to getting started <ul><li>Secure your name/brand </li></ul><ul><li>Get a Website & develop a strategy </li></u...
1. Secure your name/brand <ul><li>With the rapid growth of businesses using a range of social media tools, it is important...
2. Get a Website and develop a strategy <ul><li>Your Website is the core of your online presence – you need one. </li></ul...
3. Claim your local map profiles <ul><li>Local listings aren’t just for driving directions anymore. Now most include a pla...
4. Sign up for alerts and analytics <ul><li>Alerts: </li></ul><ul><ul><li>Get emails when your company is mentioned on lin...
5. Get Involved <ul><li>Learn </li></ul><ul><ul><li>Most Social Media education is on Social Media – so you can kill 2 bir...
5. Get Involved (Continued) <ul><li>Interact </li></ul><ul><ul><li>When you are ready, join the conversation </li></ul></u...
Agenda <ul><li>What is Social Media?....................................................10 min </li></ul><ul><li>Why you n...
Three take away messages <ul><li>Word of mouth “many-to-many” discussions are more influential than traditional media. </l...
Thank You Rod Freeman, SmallBizUp www.smallbizup.com [email_address] Twitter.com/smallbizup Facebook.com/smallbizup
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Social media and small business

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SmallBizUp presentation to the Walden Business Association on Social Media May 7, 2010.

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Social media and small business

  1. 1. Social Media for Small Businesses By: Rod Freeman For: The Walden Business Association Location: Jacobowitz & Gubits LLP, Walden NY Date: May 7, 2010
  2. 2. Agenda <ul><li>What is Social Media?....................................................10 min </li></ul><ul><li>Why you need to care about Social Media ....................10 min </li></ul><ul><li>How you can get started ….............................................5 min </li></ul><ul><li>Bottom line ………….......................................................2 min </li></ul>
  3. 3. Agenda <ul><li>What is Social Media?..................................................10 min </li></ul><ul><li>Why you need to care about Social Media ....................10 min </li></ul><ul><li>How you can get started ….............................................5 min </li></ul><ul><li>Bottom line ………….......................................................2 min </li></ul>
  4. 4. WWW HTML SMS CSS BLOG PHP RSS WEB 2.0 Tweet UCG Wiki RT API WTF? What is Social Media?
  5. 5. Defined technically, Social Media is… <ul><li>the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), Gather.com (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) ... – Wikipedia </li></ul><ul><li>at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many). - Brian Solis </li></ul>What is Social Media? Source: iStockphoto
  6. 6. Defined simply, Social Media is… <ul><li>about connecting with the right people who could potentially help spread your message to more of the right people. </li></ul>What is Social Media? <ul><li>Using on-line tools to educate, collaborate and build trust about you or your brand. </li></ul><ul><li>Having conversations that are open, honest, and transparent. </li></ul><ul><li>This “connection” will happen with or without you. </li></ul>connecting On-line tools <ul><li>Facebook (social networking) </li></ul><ul><li>Twitter (microblogging) </li></ul><ul><li>Yelp (reviews/ratings) </li></ul><ul><li>Foursquare (social locating) </li></ul><ul><li>1000’s of others </li></ul>
  7. 7. Defined even simpler, Social Media is… What is Social Media? like word of mouth on Steroids .
  8. 8. Is Social Media a fad? <ul><li>http://www.youtube.com/user/Socialnomics09 </li></ul>What is Social Media?
  9. 9. Consider this: <ul><li>By 2010, Gen Y will outnumber Baby Boomers and 96% of them have joined a social network. </li></ul><ul><li>Years to reach 50 Million Users: </li></ul><ul><ul><li>Radio – 38 years </li></ul></ul><ul><ul><li>TV – 13 years </li></ul></ul><ul><ul><li>Internet – 4 years </li></ul></ul><ul><ul><li>Facebook added more than 200 million users in 12 months </li></ul></ul><ul><li>If Facebook were a country, it would be the world’s 3rd largest </li></ul><ul><li>78% of consumers trust peer recommendations; Only 14% trust advertisements. </li></ul><ul><li>Social Media isn’t a fad, it’s a fundamental shift in the way we communicate. </li></ul>Source: http://www.youtube.com/user/Socialnomics09 What is Social Media?
  10. 10. Agenda <ul><li>What is Social Media?....................................................10 min </li></ul><ul><li>Why you need to care about Social Media ................10 min </li></ul><ul><li>How you can get started ….............................................5 min </li></ul><ul><li>Bottom line ………….......................................................2 min </li></ul>
  11. 11. Social Media usage is up (big time) <ul><li>Not just by consumers (5hours/day): </li></ul><ul><li>But also by your competitors (500% increase since 2008): </li></ul>Why you need to care Source: The Nielsen Company What products do you use as part of your total marketing strategy (2008 vs. 2010)?
  12. 12. Social Media influences people <ul><li>91% say consumer reviews are the #1 aid to buying decisions – JC Williams Group </li></ul><ul><li>87% trust a friend’s recommendation over a critic’s review – Marketing Sherpa </li></ul><ul><li>1 word-of-mouth conversation has the impact of 200 TV ads – BuzzAgent </li></ul><ul><li>90% of people trust recommendations of people they know – Nielsen </li></ul><ul><li>70% of consumers trust recommendations of consumers they don’t know – Nielsen </li></ul>Why you need to care
  13. 13. Social Media influences search engines <ul><li>Search engines love social media which means when people go online to search for answers or solutions, they are finding blogs – so if you don’t have one, you are now less likely to be found. </li></ul>Why you need to care <ul><li>When consumers search for products and services locally, search engines show maps – if you have an outdated local listing (or a bad review on it) you could be losing customers. </li></ul>
  14. 14. Social Media presence is expected <ul><li>Nearly all consumers (97%) now use online media to shop locally. 1 </li></ul><ul><li>58 percent of respondents report using an online coupon when shopping for products or services in their local area in the past yr. 1 </li></ul><ul><li>93% of Americans believe that a company should have a presence on social media sites. 2 </li></ul><ul><li>85% believe that these companies should use these services to interact with consumers. 2 </li></ul>Why you need to care 1. According to BIA/Kelsey’s ( www.bia.com and www.kelseygroup.com ) User View Wave VII 2. Cone Business in Social Media Study, 2008
  15. 15. Agenda <ul><li>What is Social Media?....................................................10 min </li></ul><ul><li>Why you need to care about Social Media ....................10 min </li></ul><ul><li>How you can get started …..........................................5 min </li></ul><ul><li>Bottom line ………….......................................................2 min </li></ul>
  16. 16. Five steps to getting started <ul><li>Secure your name/brand </li></ul><ul><li>Get a Website & develop a strategy </li></ul><ul><li>Claim all your local map profiles </li></ul><ul><li>Sign up for Alerts </li></ul><ul><li>Get Involved </li></ul>How you can get started
  17. 17. 1. Secure your name/brand <ul><li>With the rapid growth of businesses using a range of social media tools, it is important that you protect your brand by ‘securing’ a presence on the popular ones. Even if you don’t intend to use it right away, at least it will be there for you when you are ready. </li></ul><ul><li>A great website to check the availability of your name is namechk.com. </li></ul>How you can get started
  18. 18. 2. Get a Website and develop a strategy <ul><li>Your Website is the core of your online presence – you need one. </li></ul><ul><li>Develop your Social Media goals: </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>Consumer Feedback (to improve) </li></ul></ul><ul><ul><li>Personal relationship (trust) </li></ul></ul><ul><ul><li>Reputation monitoring </li></ul></ul><ul><ul><li>Biz more accessible </li></ul></ul><ul><ul><li>Marketing/Sales </li></ul></ul><ul><li>Once you figure out your goals, you can determine the best tools to use to achieve them. </li></ul>How you can get started
  19. 19. 3. Claim your local map profiles <ul><li>Local listings aren’t just for driving directions anymore. Now most include a place for consumers to write reviews. See what your competitors, customers, peers, and industry experts are saying. </li></ul><ul><li>Monitor your existing presence on sites like: </li></ul><ul><ul><li>Yelp </li></ul></ul><ul><ul><li>Google Local </li></ul></ul><ul><ul><li>Yahoo Local </li></ul></ul><ul><ul><li>Insider Pages </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul>How you can get started
  20. 20. 4. Sign up for alerts and analytics <ul><li>Alerts: </li></ul><ul><ul><li>Get emails when your company is mentioned on line so you can react if necessary. </li></ul></ul><ul><ul><li>Get emails when your competitors are mentioned on line. </li></ul></ul><ul><li>Analytics: </li></ul><ul><ul><li>Sign up with Google analytics to see how often your website is visited, why they came, how long they stayed, and what brought them. </li></ul></ul>How you can get started
  21. 21. 5. Get Involved <ul><li>Learn </li></ul><ul><ul><li>Most Social Media education is on Social Media – so you can kill 2 birds with one stone. Learn while you participate. </li></ul></ul><ul><ul><li>Some myths we should get out of the way now: </li></ul></ul><ul><ul><ul><li>Myth 1 - Social Media is free the tools and content are typically free, but what many overlook is the time it takes to participate - and time is money. </li></ul></ul></ul><ul><ul><ul><li>Myth 2 – Social Media is for kids actually, the fastest growing Social Media population is 44-75 yr olds. </li></ul></ul></ul><ul><li>Listen </li></ul><ul><ul><li>Visit several Social Media sites to learn the lingo, and see what others are interested in. </li></ul></ul>How you can get started
  22. 22. 5. Get Involved (Continued) <ul><li>Interact </li></ul><ul><ul><li>When you are ready, join the conversation </li></ul></ul><ul><ul><li>Have something meaningful to say </li></ul></ul><ul><ul><li>Be honest, open and responsive – the goal is to build trust. </li></ul></ul><ul><li>Grow </li></ul><ul><ul><li>Review and execute your Social Media strategy </li></ul></ul><ul><ul><li>Try a variety of Social Media tools </li></ul></ul><ul><ul><li>Build meaningful relationships </li></ul></ul><ul><ul><li>It’s ok to grow slow </li></ul></ul>How you can get started
  23. 23. Agenda <ul><li>What is Social Media?....................................................10 min </li></ul><ul><li>Why you need to care about Social Media ....................10 min </li></ul><ul><li>How you can get started ….............................................5 min </li></ul><ul><li>Bottom line ………….....................................................2 min </li></ul>
  24. 24. Three take away messages <ul><li>Word of mouth “many-to-many” discussions are more influential than traditional media. </li></ul><ul><li>Social Media is happening now (with or without you). Your business could be negatively impacted if you ignore it. </li></ul><ul><li>Get started </li></ul><ul><ul><li>Secure your name/brand </li></ul></ul><ul><ul><li>Get a Website and Strategy </li></ul></ul><ul><ul><li>Claim your maps online </li></ul></ul><ul><ul><li>Sign up for Alerts and Analytics </li></ul></ul><ul><ul><li>Get Involved </li></ul></ul>Bottom line
  25. 25. Thank You Rod Freeman, SmallBizUp www.smallbizup.com [email_address] Twitter.com/smallbizup Facebook.com/smallbizup

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