• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Practical Social Media Tips
 

Practical Social Media Tips

on

  • 2,343 views

This presentation offers tips for small businesses, freelancers and entrepreneurs about how to get the most out of Facebook, LinkedIn, Yelp, Twitter, BizSugar and other social media voting sites.

This presentation offers tips for small businesses, freelancers and entrepreneurs about how to get the most out of Facebook, LinkedIn, Yelp, Twitter, BizSugar and other social media voting sites.

Statistics

Views

Total Views
2,343
Views on SlideShare
2,340
Embed Views
3

Actions

Likes
3
Downloads
23
Comments
1

2 Embeds 3

https://hoot.weisuite.com 2
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • I suggest Surfpeople – Live community http://www.surfpeople.net
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Go to: http://www.yelp.com/business

Practical Social Media Tips Practical Social Media Tips Presentation Transcript

  • Practical Tips for Using Social Media in a Small Business Anita Campbell Editor, Small Business Trends http:// smallbiztrends.com Twitter: @smallbiztrends
  • How to Use These Tips
    • Not a hard and fast formula
      • Not every tip fits every situation – not everything will be right for you and your business
      • My goal: trigger ideas
  • Align with Biz Strategy
    • Your “marketing needs” tell you which social activity to do. Goals:
      • Generate leads?
      • Increase brand awareness?
      • Drive website traffic?
      • Listen to your markets and customers?
      • Develop expert status and authority?
      • Reputation management?
      • Other?
  • Yelp
    • Very important for retail, hospitality, consumer services
      • Respond to customer complaints
      • Monitor quality issues
      • Reputation management
      • Use Business Owner’s Guide at www.yelp.com/business
  • Yelp –Business Owner’s Guide
  • Facebook
    • Unique mixture of personal & biz
    • Beyond the Personal Profile:
      • Use Groups as a microcommunity; publicize events; discussions
      • Use Fan Pages to establish microcommunity – some say overtaking Groups
      • Advertising available
      • App craze fading
      • See www.facebook.com/advertising
  • Facebook – Business Pages
  • Twitter
    • Combination of broadcasting & 1-to-1
      • Fast intimate way to connect with customers and public – relationship builder!
      • Customer support channel – “listen”
      • Develop brand visibility
      • Announce specials
      • Drive traffic to a blog
  • Twitter – Personalize, Engage!
  • LinkedIn
    • Great for corporate market and job hunters
      • Go beyond the profile
      • Ask and answer questions to display expert status, drive traffic
      • Start or join a Group
      • See www.linkedin.com/answers
  • LinkedIn – Groups
  • LinkedIn – Answers
  • Voting Sites – Digg, Tip’d
    • Build traffic to your website
      • Great if you have blog content
      • Submit your content
      • Be a good social citizen and vote for others’ content
      • Discover content for newsletters and your own blog
      • See www.bizsugar.com for SMB site
  • Voting Sites - bizSugar
  • Bonus Tip
    • Be Authentic!
      • Distinguish yourself from the bots and fake accounts and spammers
      • Be YOU! There’s only one YOU
  • What else would you like to know?
  • Thank you! Anita Campbell http:// smallbiztrends.com Twitter: @smallbiztrends