Practical Social Media Tips

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This presentation offers tips for small businesses, freelancers and entrepreneurs about how to get the most out of Facebook, LinkedIn, Yelp, Twitter, BizSugar and other social media voting sites.

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  • Go to: http://www.yelp.com/business
  • Practical Social Media Tips

    1. 1. Practical Tips for Using Social Media in a Small Business Anita Campbell Editor, Small Business Trends http:// smallbiztrends.com Twitter: @smallbiztrends
    2. 2. How to Use These Tips <ul><li>Not a hard and fast formula </li></ul><ul><ul><li>Not every tip fits every situation – not everything will be right for you and your business </li></ul></ul><ul><ul><li>My goal: trigger ideas </li></ul></ul>
    3. 3. Align with Biz Strategy <ul><li>Your “marketing needs” tell you which social activity to do. Goals: </li></ul><ul><ul><li>Generate leads? </li></ul></ul><ul><ul><li>Increase brand awareness? </li></ul></ul><ul><ul><li>Drive website traffic? </li></ul></ul><ul><ul><li>Listen to your markets and customers? </li></ul></ul><ul><ul><li>Develop expert status and authority? </li></ul></ul><ul><ul><li>Reputation management? </li></ul></ul><ul><ul><li>Other? </li></ul></ul>
    4. 4. Yelp <ul><li>Very important for retail, hospitality, consumer services </li></ul><ul><ul><li>Respond to customer complaints </li></ul></ul><ul><ul><li>Monitor quality issues </li></ul></ul><ul><ul><li>Reputation management </li></ul></ul><ul><ul><li>Use Business Owner’s Guide at www.yelp.com/business </li></ul></ul>
    5. 5. Yelp –Business Owner’s Guide
    6. 6. Facebook <ul><li>Unique mixture of personal & biz </li></ul><ul><li>Beyond the Personal Profile: </li></ul><ul><ul><li>Use Groups as a microcommunity; publicize events; discussions </li></ul></ul><ul><ul><li>Use Fan Pages to establish microcommunity – some say overtaking Groups </li></ul></ul><ul><ul><li>Advertising available </li></ul></ul><ul><ul><li>App craze fading </li></ul></ul><ul><ul><li>See www.facebook.com/advertising </li></ul></ul>
    7. 7. Facebook – Business Pages
    8. 8. Twitter <ul><li>Combination of broadcasting & 1-to-1 </li></ul><ul><ul><li>Fast intimate way to connect with customers and public – relationship builder! </li></ul></ul><ul><ul><li>Customer support channel – “listen” </li></ul></ul><ul><ul><li>Develop brand visibility </li></ul></ul><ul><ul><li>Announce specials </li></ul></ul><ul><ul><li>Drive traffic to a blog </li></ul></ul>
    9. 9. Twitter – Personalize, Engage!
    10. 10. LinkedIn <ul><li>Great for corporate market and job hunters </li></ul><ul><ul><li>Go beyond the profile </li></ul></ul><ul><ul><li>Ask and answer questions to display expert status, drive traffic </li></ul></ul><ul><ul><li>Start or join a Group </li></ul></ul><ul><ul><li>See www.linkedin.com/answers </li></ul></ul>
    11. 11. LinkedIn – Groups
    12. 12. LinkedIn – Answers
    13. 13. Voting Sites – Digg, Tip’d <ul><li>Build traffic to your website </li></ul><ul><ul><li>Great if you have blog content </li></ul></ul><ul><ul><li>Submit your content </li></ul></ul><ul><ul><li>Be a good social citizen and vote for others’ content </li></ul></ul><ul><ul><li>Discover content for newsletters and your own blog </li></ul></ul><ul><ul><li>See www.bizsugar.com for SMB site </li></ul></ul>
    14. 14. Voting Sites - bizSugar
    15. 15. Bonus Tip <ul><li>Be Authentic! </li></ul><ul><ul><li>Distinguish yourself from the bots and fake accounts and spammers </li></ul></ul><ul><ul><li>Be YOU! There’s only one YOU </li></ul></ul>
    16. 16. What else would you like to know?
    17. 17. Thank you! Anita Campbell http:// smallbiztrends.com Twitter: @smallbiztrends

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