Social Media 201Small Act Client-Exclusive WebinarDecember 2010
Housekeeping You are all muted. Please type any questions in the questions box. What are the names of Santa’s reindeer?
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Housekeeping A video of this presentation will be available on support.smallact.com in a few days.
Allow myself to introduce... Awesome Marketing Manager at Small Act Worked in the nonprofit sphere since 2001 doing electronic & print communications Voice behind: @smallact (professional) @thinklynsen (personal) @GoodEasyEats (recipes) Enjoys cooking, crochet, board games, and singing in a pirate band
Agenda: Social Media 201 How Facebook and Twitter Work How communities are started How communities grow Questions
How do Facebook andTwitter work?
Facebook: Conclusion• You need more than "likers"!• Create engaging content• People will engage with you (not hide you)• You will actually appear in their feed.• (Because people will not visit your page regularly.)
How do I get my ownhashtag? Complicated, three-step process: Make It Up. (Well, check that it doesn’t already exist first.)
Twitter: Conclusion Lists Organize! Find lists! Get listed! Hashtags Watch them! Use them! Create them!
How communities are started
Content ideasArticles by youArticles by others(subscribe to newsletters,watch hashtags)Retweeting othersQuotesQuestions
Remember:Listen!Be relevant!Be timely!
Finding followers Lists Similar orgs Ask for recommendations #FF Replyers/retweeters
Finding fans Tag people/pages in posts Ask Ads
How communities grow
Before you go... A video of today’s presentation will be posted on support.smallact.com in a few days, so you can go back to it later. Don’t forget to fill out the survey after you exit the webinar.