Amplify Your Impact            Find and Influence your MVP’s in                      social media#SM4SG
ase y Go lde n         C              @sm a l l ac t g u y#SM4SG                      ac t.c om         c ase   y@sm a l l
Today’s discussion         •       Quick Intro         •       KEY AREAS             •    Know Your Inspiration           ...
Quick Intro         •   Who is on Facebook?         •   Who has a Twitter account?         •   How many of you feel that y...
It’s not a communication change.         It’s a cultural revolution.#SM4SG
It’s not a communication change.         It’s a cultural revolution.#SM4SG
It’s not a communication change.         It’s a cultural revolution.#SM4SG
It’s not a communication change.         It’s a cultural revolution.#SM4SG
It’s not a communication change.         It’s a cultural revolution.#SM4SG
It is changing the world.         It is social.#SM4SG
It is changing the world.         It is social.#SM4SG
Facebook is not just for kids#SM4SG         •Fastest growing group is women over 55         •70% of millionaires are ‘soci...
A Re-Changing of Culture          “Must adapt back to being#SM4SG                   human.”
Not Yodeling. It’s Campfires.#SM4SG
Not Yodeling. It’s Campfires.#SM4SG
Not Yodeling. It’s Campfires.#SM4SG
Not Yodeling. It’s Campfires.#SM4SG
Peers rule content & influence.         Quality is the KEY.#SM4SG
Peers rule content & influence.         Quality is the KEY.#SM4SG
Customer Relationship         Lifecycle#SM4SG
Customer Relationship         Lifecycle#SM4SG
The Golden Circle#SM4SG
The Golden Circle#SM4SG
Know your Audience#SM4SG
Lot’s of Noise.         What makes you stand out?#SM4SG
Lot’s of Noise.         What makes you stand out?#SM4SG
What Sticks?#SM4SG
What Sticks?         •   Stories. Stories. Stories.#SM4SG
What Sticks?         •   Stories. Stories. Stories.         •   St. Jude’s: It’s not Cancer. It’s Jenny.#SM4SG
What Sticks?         •   Stories. Stories. Stories.         •   St. Jude’s: It’s not Cancer. It’s Jenny.#SM4SG
What Sticks?         •   Stories. Stories. Stories.         •   St. Jude’s: It’s not Cancer. It’s Jenny.#SM4SG            ...
What Sticks?         •   Stories. Stories. Stories.         •   St. Jude’s: It’s not Cancer. It’s Jenny.#SM4SG            ...
Example: Find Advocates            Haiti      iPad vs.            Outreach   iTampon#SM4SG
Example: Find Advocates            Haiti      iPad vs.            Outreach   iTampon#SM4SG
Example: Find Advocates            Haiti      iPad vs.            Outreach   iTampon#SM4SG
So…what’s your story?#SM4SG
So…what’s your story?         •   Why are you with the organization?#SM4SG
So…what’s your story?         •   Why are you with the organization?         •   What’s your fondest memory/experience?#SM...
So…what’s your story?         •   Why are you with the organization?         •   What’s your fondest memory/experience?   ...
So…what’s your story?         •   Why are you with the organization?         •   What’s your fondest memory/experience?   ...
Grow Your Relationships#SM4SG
Grow Your Relationships         •       Bring audience along your journey             •   Allow them to experience your im...
Grow Your Relationships         •           Bring audience along your journey             •       Allow them to experience...
Grow Your Relationships         •           Bring audience along your journey             •       Allow them to experience...
Grow Your Relationships         •           Bring audience along your journey             •       Allow them to experience...
Targeted Relevance#SM4SG
Targeted Relevance         •       Humane Society             •    Take Action Tuesday#SM4SG
Targeted Relevance         •       Humane Society             •    Take Action Tuesday         •       Photo Albums       ...
Targeted Relevance         •       Humane Society             •    Take Action Tuesday         •       Photo Albums       ...
A Place to Start Building#SM4SG
A Place to Start Building          1.   Focus on a single campaign#SM4SG
A Place to Start Building          1.   Focus on a single campaign          2.   Find key, CORE influencers who are passio...
A Place to Start Building          1.   Focus on a single campaign          2.   Find key, CORE influencers who are passio...
A Place to Start Building          1.   Focus on a single campaign          2.   Find key, CORE influencers who are passio...
A Place to Start Building          1.   Focus on a single campaign          2.   Find key, CORE influencers who are passio...
A Place to Start Building          1.   Focus on a single campaign          2.   Find key, CORE influencers who are passio...
A Place to Start Building          1.  Focus on a single campaign          2.  Find key, CORE influencers who are passiona...
Learn from your peers!#SM4SG
Resources         •   http://smallact.com/blog         •   Bethkanter.org         •   Socialbrite.org#SM4SG   •   Gettinga...
Questions?#SM4SG
Contact us!         •       Casey Golden (Small Act)             •   @SmallActGuy, casey@smallact.com         •       Smal...
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Amplify Your Impact (Social Media for Social Good)

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A presentation by Casey Golden from the "Social Media for Social Good" event at the Foundation Center in New York City April 27, 2011.

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  • Be a crossroads for information, a thought-leader, a local go-to for news… Think of your social media presences as a place for others to congregate and collaborate. Serve your partner organizations. Help them spread the word about their campaigns or programs. Share information from a local newspaper about a topic that concerns your Corps. To get kids interested in the creative power of video, Youth in Media taught a course on videography at Towers High School. Youth in Media used YouTube to share their lesson on the history of film.
  • Amplify Your Impact (Social Media for Social Good)

    1. 1. Amplify Your Impact Find and Influence your MVP’s in social media#SM4SG
    2. 2. ase y Go lde n C @sm a l l ac t g u y#SM4SG ac t.c om c ase y@sm a l l
    3. 3. Today’s discussion • Quick Intro • KEY AREAS • Know Your Inspiration • Find Your Core Audience (Influencers)#SM4SG • Grow Your Relationships • Initial Game Plan • Q&A • Technology Examples
    4. 4. Quick Intro • Who is on Facebook? • Who has a Twitter account? • How many of you feel that you have had success in social media?#SM4SG
    5. 5. It’s not a communication change. It’s a cultural revolution.#SM4SG
    6. 6. It’s not a communication change. It’s a cultural revolution.#SM4SG
    7. 7. It’s not a communication change. It’s a cultural revolution.#SM4SG
    8. 8. It’s not a communication change. It’s a cultural revolution.#SM4SG
    9. 9. It’s not a communication change. It’s a cultural revolution.#SM4SG
    10. 10. It is changing the world. It is social.#SM4SG
    11. 11. It is changing the world. It is social.#SM4SG
    12. 12. Facebook is not just for kids#SM4SG •Fastest growing group is women over 55 •70% of millionaires are ‘socially connected’
    13. 13. A Re-Changing of Culture “Must adapt back to being#SM4SG human.”
    14. 14. Not Yodeling. It’s Campfires.#SM4SG
    15. 15. Not Yodeling. It’s Campfires.#SM4SG
    16. 16. Not Yodeling. It’s Campfires.#SM4SG
    17. 17. Not Yodeling. It’s Campfires.#SM4SG
    18. 18. Peers rule content & influence. Quality is the KEY.#SM4SG
    19. 19. Peers rule content & influence. Quality is the KEY.#SM4SG
    20. 20. Customer Relationship Lifecycle#SM4SG
    21. 21. Customer Relationship Lifecycle#SM4SG
    22. 22. The Golden Circle#SM4SG
    23. 23. The Golden Circle#SM4SG
    24. 24. Know your Audience#SM4SG
    25. 25. Lot’s of Noise. What makes you stand out?#SM4SG
    26. 26. Lot’s of Noise. What makes you stand out?#SM4SG
    27. 27. What Sticks?#SM4SG
    28. 28. What Sticks? • Stories. Stories. Stories.#SM4SG
    29. 29. What Sticks? • Stories. Stories. Stories. • St. Jude’s: It’s not Cancer. It’s Jenny.#SM4SG
    30. 30. What Sticks? • Stories. Stories. Stories. • St. Jude’s: It’s not Cancer. It’s Jenny.#SM4SG
    31. 31. What Sticks? • Stories. Stories. Stories. • St. Jude’s: It’s not Cancer. It’s Jenny.#SM4SG VS.
    32. 32. What Sticks? • Stories. Stories. Stories. • St. Jude’s: It’s not Cancer. It’s Jenny.#SM4SG VS.
    33. 33. Example: Find Advocates Haiti iPad vs. Outreach iTampon#SM4SG
    34. 34. Example: Find Advocates Haiti iPad vs. Outreach iTampon#SM4SG
    35. 35. Example: Find Advocates Haiti iPad vs. Outreach iTampon#SM4SG
    36. 36. So…what’s your story?#SM4SG
    37. 37. So…what’s your story? • Why are you with the organization?#SM4SG
    38. 38. So…what’s your story? • Why are you with the organization? • What’s your fondest memory/experience?#SM4SG
    39. 39. So…what’s your story? • Why are you with the organization? • What’s your fondest memory/experience? • What’s the story that you always tell?#SM4SG
    40. 40. So…what’s your story? • Why are you with the organization? • What’s your fondest memory/experience? • What’s the story that you always tell?#SM4SG • Why do your consituents volunteer/donate?
    41. 41. Grow Your Relationships#SM4SG
    42. 42. Grow Your Relationships • Bring audience along your journey • Allow them to experience your impact#SM4SG
    43. 43. Grow Your Relationships • Bring audience along your journey • Allow them to experience your impact • Promote/Support those in your core • Build Emotional Currency (Steven Covey) •#SM4SG Make a deposit.
    44. 44. Grow Your Relationships • Bring audience along your journey • Allow them to experience your impact • Promote/Support those in your core • Build Emotional Currency (Steven Covey) •#SM4SG Make a deposit. • Give them things they would want to share
    45. 45. Grow Your Relationships • Bring audience along your journey • Allow them to experience your impact • Promote/Support those in your core • Build Emotional Currency (Steven Covey) •#SM4SG Make a deposit. • Give them things they would want to share • Track and organize your relationships • What is important to THEM
    46. 46. Targeted Relevance#SM4SG
    47. 47. Targeted Relevance • Humane Society • Take Action Tuesday#SM4SG
    48. 48. Targeted Relevance • Humane Society • Take Action Tuesday • Photo Albums • Mutt Monday#SM4SG • Feline Friday
    49. 49. Targeted Relevance • Humane Society • Take Action Tuesday • Photo Albums • Mutt Monday#SM4SG • Feline Friday • Seal Campaign
    50. 50. A Place to Start Building#SM4SG
    51. 51. A Place to Start Building 1. Focus on a single campaign#SM4SG
    52. 52. A Place to Start Building 1. Focus on a single campaign 2. Find key, CORE influencers who are passionate#SM4SG
    53. 53. A Place to Start Building 1. Focus on a single campaign 2. Find key, CORE influencers who are passionate 3. Ask Questions and Engage#SM4SG
    54. 54. A Place to Start Building 1. Focus on a single campaign 2. Find key, CORE influencers who are passionate 3. Ask Questions and Engage * Voting (Influence on the Benefactors) -Till the Soil#SM4SG
    55. 55. A Place to Start Building 1. Focus on a single campaign 2. Find key, CORE influencers who are passionate 3. Ask Questions and Engage * Voting (Influence on the Benefactors) -Till the Soil * Provide Updates without ASKS! #SM4SG - Grow the Roots (stories)
    56. 56. A Place to Start Building 1. Focus on a single campaign 2. Find key, CORE influencers who are passionate 3. Ask Questions and Engage * Voting (Influence on the Benefactors) -Till the Soil * Provide Updates without ASKS! #SM4SG - Grow the Roots (stories) * Celebrate the Success - Share the fruit
    57. 57. A Place to Start Building 1. Focus on a single campaign 2. Find key, CORE influencers who are passionate 3. Ask Questions and Engage * Voting (Influence on the Benefactors) -Till the Soil * Provide Updates without ASKS! #SM4SG - Grow the Roots (stories) * Celebrate the Success - Share the fruit *** Raise money for the next fruit tree
    58. 58. Learn from your peers!#SM4SG
    59. 59. Resources • http://smallact.com/blog • Bethkanter.org • Socialbrite.org#SM4SG • Gettingattention.org • Nonprofits.wordpress.org • Smartbrief.com/socialmedia/
    60. 60. Questions?#SM4SG
    61. 61. Contact us! • Casey Golden (Small Act) • @SmallActGuy, casey@smallact.com • Small Act • @SmallAct, http://blog.smallact.com#SM4SG

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