Amplify Your Impact - Small Act

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Presentation given by Casey Golden, CEO of Small Act, to Atlas Corps fellows on 11 March 2011.

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  • Be a crossroads for information, a thought-leader, a local go-to for news… Think of your social media presences as a place for others to congregate and collaborate. Serve your partner organizations. Help them spread the word about their campaigns or programs. Share information from a local newspaper about a topic that concerns your Corps. To get kids interested in the creative power of video, Youth in Media taught a course on videography at Towers High School. Youth in Media used YouTube to share their lesson on the history of film.
  • Amplify Your Impact - Small Act

    1. 1. Amplify Your Impact Presenter: Casey Golden, Small Act Find and Influence your MVP’s in social media
    2. 2. Today’s discussion <ul><li>Quick Intro </li></ul><ul><li>KEY AREAS </li></ul><ul><ul><li>Know Your Inspiration </li></ul></ul><ul><ul><li>Find Your Core Audience (Influencers) </li></ul></ul><ul><ul><li>Grow Your Relationships </li></ul></ul><ul><ul><li>Initial Game Plan </li></ul></ul><ul><li>Q&A </li></ul><ul><li>Technology Examples </li></ul>
    3. 3. Quick Intro <ul><li>Who is on Facebook? </li></ul><ul><li>Who has a Twitter account? </li></ul><ul><li>What else do you use? </li></ul>
    4. 4. It’s not a communication change. It’s a cultural revolution .
    5. 5. It is changing the world. It is social.
    6. 6. Facebook is not just for kids <ul><li>Fastest growing group is women over 55 </li></ul><ul><li>70% of Millionaire’s are ‘socially connected’ </li></ul>
    7. 7. A Re-Changing of Culture <ul><li>“ Must adapt back to being human.” </li></ul>
    8. 8. Not Yodeling. It’s Campfires.
    9. 9. Peers rule content & influence. Quality is the KEY.
    10. 10. Customer Relationship Lifecycle
    11. 11. Customer Relationship Lifecycle
    12. 12. The Golden Circle
    13. 13. Know your Audience
    14. 14. Lot’s of Noise. What makes you stand out?
    15. 15. What Sticks? <ul><li>Stories. Stories. Stories. </li></ul><ul><li>St. Jude’s: It’s not Cancer. It’s Jenny. </li></ul>VS.
    16. 16. Example: Find Advocates Haiti Outreach iPad vs. iTampon
    17. 17. So…what’s your story? <ul><li>Why are you with the organization? </li></ul><ul><li>What’s your fondest memory/experience? </li></ul><ul><li>Why do they volunteer/donate? </li></ul><ul><li>Take 5 minutes: write 1 sentence mission, and think of most meaningful story </li></ul>
    18. 18. Grow Your Relationships <ul><li>Bring audience along your journey </li></ul><ul><ul><li>Allow them to experience your impact </li></ul></ul><ul><li>Promote/Support those in your core </li></ul><ul><ul><li>Build Emotional Currency (Steven Covey) </li></ul></ul><ul><ul><ul><li>Make a deposit. </li></ul></ul></ul><ul><li>Give them things they would want to share </li></ul><ul><li>Track and organize your relationships </li></ul><ul><ul><li>What is important to THEM </li></ul></ul>
    19. 19. Targeted Relevance <ul><li>Humane Society </li></ul><ul><ul><li>Take Action Tuesday </li></ul></ul><ul><li>Photo Albums </li></ul><ul><li>* Mutt Monday </li></ul><ul><li>* Feline Friday </li></ul><ul><li>Seal Campaign </li></ul>
    20. 20. A Place to Start Building <ul><ul><li>Focus on a single campaign </li></ul></ul><ul><ul><li>Find key, CORE influencers who are passionate </li></ul></ul><ul><ul><li>Ask Questions and Engage </li></ul></ul><ul><ul><li>* Voting (Influence on the Benefactors) </li></ul></ul><ul><ul><ul><li>-Till the Soil </li></ul></ul></ul><ul><ul><ul><li>* Provide Updates without ASKS!  </li></ul></ul></ul><ul><ul><ul><li>- Grow the Roots (stories) </li></ul></ul></ul><ul><ul><ul><li>* Celebrate the Success </li></ul></ul></ul><ul><ul><ul><li>- Share the fruit </li></ul></ul></ul><ul><ul><ul><li>*** Raise money for the next fruit tree </li></ul></ul></ul>
    21. 21. Learn from your peers!
    22. 22. Resources <ul><li>Http://smallact.com/blog </li></ul><ul><li>Bethkanter.org </li></ul><ul><li>Socialbrite.org </li></ul><ul><li>Gettingattention.org </li></ul><ul><li>Nonprofits.wordpress.org </li></ul><ul><li>Smartbrief.com/socialmedia/ </li></ul>
    23. 23. Questions?
    24. 24. Contact us! <ul><li>Casey Golden (Small Act) </li></ul><ul><ul><li>@SmallActGuy, [email_address] </li></ul></ul><ul><li>Small Act </li></ul><ul><ul><li>@SmallAct, http://blog.smallact.com </li></ul></ul>
    25. 25. Examples
    26. 26. Prospect Finder & Contacts
    27. 27. Social Profile, Relationship History & Context
    28. 28. Unified Social Inbox & Scheduling
    29. 29. Detailed Reports: What’s working & why

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