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A high-level introduction to Social Media to Youth Workers presented at the September Bankstown Workers with Youth Forum hosted by Bankstown Council. Contents: Overview of Social Media, Examples of ...

A high-level introduction to Social Media to Youth Workers presented at the September Bankstown Workers with Youth Forum hosted by Bankstown Council. Contents: Overview of Social Media, Examples of Social Media use by Youth and Youth Workers and looking at developing a Social Media strategy for Youth workers.

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  • http://www.youtube.com/yourspinYour Spin! is an initiative from the NSW Governments Minister for Youth, to hear from you what sorts of activities and projects you would like paid for from the Better Futures program.
  • http://au.reachout.com/connect/blog/happy-international-youth-dayFind: provides information and stories on a range of mental health issuesExplore: is a tool that finds you information based on how you’re feeling that day (coming soon!)Connect: where you go to connect with the community through our forums, the blog and youth participation area.
  • Risk Assesment – think of some rules, and policyLike optus we surveyed our customersNational youth week Advocacy – Wrote to state government about change to youth heath service

Intro To Social Media For Youth Workers Intro To Social Media For Youth Workers Presentation Transcript

  • Photo: http://www.flickr.com/photos/viggum/2417467150
    Intro to Social Media for Youth Workers
    Bankstown Workers with Youth Network SherifMansour | September 2, 2009
  • Background & Overview
    Background
    Work at Optus – I’m sorry
    Optus & Social Media
    How did we get into it?
    What are we doing with it?
    Different purposes but principles are the same
    Overview
    What is Social Media (SoMe)
    Why SoMe
    SoMe Principles
    How are Youth using SoMe?
    Next Steps
    Ideas
  • What is Social Media?
    Conversations that are happening online via online tools.
    The Four C’s
  • Source: http://www.flickr.com/photos/fredcavazza/2564571564/
  • What is Social Media? Social Networks
    “A social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, relationships, kinship, dislike, conflict or trade.”
  • What is Social Media? Social Multimedia
    Social Multimedia incorporates the use of multimedia such as video, audio (podcast), photos and presentations .
    “Your Spin”
    NSW Gov campaign to find out how youth in Central coast could spend $30k for the “Better Futures Program”
  • What is Social Media? Blogs
    A blog is a type of website which has regular entries of commentary, descriptions of events, or other material such as graphics or video. You can think of them as “online diaries”.
    “Reachout Blog”
    Aimed at helping youth improve their understanding of the issues that relate to mental healthand wellbeing.
  • What is Social Media? Micro-blogs
    Micro-blogging is a form of multimedia blogging that allows users to send brief text updates. Think of it as a public “facebook status update”
    “Youth Action Network”
    They provide info & promote the need for action to Youth in Toronto, Canada about how they can make a difference in their community.
  • What is Social Media? Forums
    An internet Forum is a discussion site. Discussions run in a ‘thread’, start with a topic and reply’s are added turning it into a conversation.
    “Bored Of Studies”
    Aiming to become the single most influential, resourceful and helpful service available to students all over Australia.”
  • is it just hype?
  • Why Social Media?
    “Facebook reached 100million users in less than 9 months”
    “70 percent of Internet users in Australia visited a social networking site in June 2009”
    “One in two Australians use social networking sites, such as Facebook or MySpace”
    Sources: http://www.comscore.com/Press_Events/Press_Releases/2009/8/2_Million_More_Australians_Go_Social_in_2009
    http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendium
    http://www.hitwise.com.au/datacenter/main/dashboard-1706.html
    http://www.youtube.com/watch?v=sIFYPQjYhv8
  • Social Media in Australia
    Social Media in the top 100 Sites in Austria – August 2009
    Source: http://www.alexa.com/topsites/countries/AU
  • Why Social Media? Aussie Youth
    Sources: http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendiumau.docs.yahoo.com/info/pr/pr.html?id=14www.smartcompany.com.au%2Fweb-20%2Fbebos-social-science.html&_gwt_pg=orig&sig=ALEbrzngYR9ABP3nC3Copju_2gxR3ql24Q
  • Why Social Media?
    It’s not everything - it’s another “channel”
  • Why Social Media?
    “Word of mouth” influence changes from 1:7 to 1:15 when you are online
  • Why Social Media?
    Interactivity and rich media
  • Why Social Media?
    Easy to measure your effectiveness
  • Why Social Media?
    The best things in life are free. You are only limited by your time and creativity!
  • Social Media Principles
    Be authentic
    Be open
    Your organisation must act like an individual
    Have character
    Be respectful
    Be aware of what you are doing
  • How are Youth using SoMe?
    Some examples
  • 130  Groups on Bebo containing the word “Bankstown”
    • Bankstown Girls High
    • Bankstown Public School
    • Bankstown West Public
    • Bankstown netball association...
  • 385  Groups & Pages on Facebook containing the word “Bankstown”
    • Schools
    • Groups
    • Organisations...
  • How are Youth workers using SoMe?
    Some examples
    Don’t forget the examples at the start too!
  • Knife Campaign
    HomeOffice in the UK
    Anti-Knife Campaign
    Hard-hitting videos
    Bebo Group
    Engagement with youth online
  • Next steps: Youth Social Media Strategy
    Survey handouts
    Online search
    Define Social Media Strategy
    Build community
    Promote events
    Communicate
    Connect
    Increase awareness for campaigns
    Advocacy
    Competitions & Giveaways
    ...
    Legal Implications
    Structure
    Observe
    Participate
    Create
  • Experiment Ideas
    Create a Facebook Page (http://facebook.com)
    Sign up to Twitter, use Twitter Search (http://twitter.com)
    Create your own YouTube Channel (http://youtube.com)
    Start a Blog (http://www.blogger.com)
    Create your own Social Network (http://www.ning.com)
    Create a profile on MySpace (http://myspace.com)
    Create a profile on (http://www.bebo.com)
    Create a Bebo group people can join
  • Great Sources of Info
    Optus on Twitter http://optus.com.au/twitter
    Youth and social networking research project blog http://blogs.nya.org.uk/ywsn/
    UK Youth Workers Social Network http://ukyouthonline.ning.com
    Engaging with Youth through Social Meida Conference Video http://video.google.com/videoplay?docid=5331983526426870869&hl=en
    Book Chapter on Conversation & Community http://www.scribd.com/doc/17759504/Free-Chapter-Conversation-and-Community
    Risk Assessment Templateshttp://www.katiebacon.co.uk/On%20line%20digital%20youth%20outreach%20procedures%20&%20guidance%20documents.html http://ukyouthonline.ning.com/profiles/blogs/risk-assessment-for-social
    Youth work guide to blogging http://www.scribd.com/doc/6041656/Blogging-for-Youth-Workers
  • questions?sherif@sherifmansour.comtwitter.com/sherifmansourblog.sherifmansour.com