Intro To Social Media For Youth Workers

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    Notes on slide 1

    http://www.youtube.com/yourspinYour Spin! is an initiative from the NSW Governments Minister for Youth, to hear from you what sorts of activities and projects you would like paid for from the Better Futures program.

    http://au.reachout.com/connect/blog/happy-international-youth-dayFind: provides information and stories on a range of mental health issuesExplore: is a tool that finds you information based on how you’re feeling that day (coming soon!)Connect: where you go to connect with the community through our forums, the blog and youth participation area.

    Risk Assesment – think of some rules, and policyLike optus we surveyed our customersNational youth week Advocacy – Wrote to state government about change to youth heath service

    7 Favorites & 1 Group

    Intro To Social Media For Youth Workers - Presentation Transcript

    1. Photo: http://www.flickr.com/photos/viggum/2417467150
      Intro to Social Media for Youth Workers
      Bankstown Workers with Youth Network SherifMansour | September 2, 2009
    2. Background & Overview
      Background
      Work at Optus – I’m sorry
      Optus & Social Media
      How did we get into it?
      What are we doing with it?
      Different purposes but principles are the same
      Overview
      What is Social Media (SoMe)
      Why SoMe
      SoMe Principles
      How are Youth using SoMe?
      Next Steps
      Ideas
    3. What is Social Media?
      Conversations that are happening online via online tools.
      The Four C’s
    4. Source: http://www.flickr.com/photos/fredcavazza/2564571564/
    5. What is Social Media? Social Networks
      “A social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, relationships, kinship, dislike, conflict or trade.”
    6. What is Social Media? Social Multimedia
      Social Multimedia incorporates the use of multimedia such as video, audio (podcast), photos and presentations .
      “Your Spin”
      NSW Gov campaign to find out how youth in Central coast could spend $30k for the “Better Futures Program”
    7. What is Social Media? Blogs
      A blog is a type of website which has regular entries of commentary, descriptions of events, or other material such as graphics or video. You can think of them as “online diaries”.
      “Reachout Blog”
      Aimed at helping youth improve their understanding of the issues that relate to mental healthand wellbeing.
    8. What is Social Media? Micro-blogs
      Micro-blogging is a form of multimedia blogging that allows users to send brief text updates. Think of it as a public “facebook status update”
      “Youth Action Network”
      They provide info & promote the need for action to Youth in Toronto, Canada about how they can make a difference in their community.
    9. What is Social Media? Forums
      An internet Forum is a discussion site. Discussions run in a ‘thread’, start with a topic and reply’s are added turning it into a conversation.
      “Bored Of Studies”
      Aiming to become the single most influential, resourceful and helpful service available to students all over Australia.”
    10. is it just hype?
    11. Why Social Media?
      “Facebook reached 100million users in less than 9 months”
      “70 percent of Internet users in Australia visited a social networking site in June 2009”
      “One in two Australians use social networking sites, such as Facebook or MySpace”
      Sources: http://www.comscore.com/Press_Events/Press_Releases/2009/8/2_Million_More_Australians_Go_Social_in_2009
      http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendium
      http://www.hitwise.com.au/datacenter/main/dashboard-1706.html
      http://www.youtube.com/watch?v=sIFYPQjYhv8
    12. Social Media in Australia
      Social Media in the top 100 Sites in Austria – August 2009
      Source: http://www.alexa.com/topsites/countries/AU
    13. Why Social Media? Aussie Youth
      Sources: http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendiumau.docs.yahoo.com/info/pr/pr.html?id=14www.smartcompany.com.au%2Fweb-20%2Fbebos-social-science.html&_gwt_pg=orig&sig=ALEbrzngYR9ABP3nC3Copju_2gxR3ql24Q
    14. Why Social Media?
      It’s not everything - it’s another “channel”
    15. Why Social Media?
      “Word of mouth” influence changes from 1:7 to 1:15 when you are online
    16. Why Social Media?
      Interactivity and rich media
    17. Why Social Media?
      Easy to measure your effectiveness
    18. Why Social Media?
      The best things in life are free. You are only limited by your time and creativity!
    19. Social Media Principles
      Be authentic
      Be open
      Your organisation must act like an individual
      Have character
      Be respectful
      Be aware of what you are doing
    20. How are Youth using SoMe?
      Some examples
    21. 130  Groups on Bebo containing the word “Bankstown”
      • Bankstown Girls High
      • Bankstown Public School
      • Bankstown West Public
      • Bankstown netball association...
    22. 385  Groups & Pages on Facebook containing the word “Bankstown”
      • Schools
      • Groups
      • Organisations...
    23. How are Youth workers using SoMe?
      Some examples
      Don’t forget the examples at the start too!
    24. Knife Campaign
      HomeOffice in the UK
      Anti-Knife Campaign
      Hard-hitting videos
      Bebo Group
      Engagement with youth online
    25. Next steps: Youth Social Media Strategy
      Survey handouts
      Online search
      Define Social Media Strategy
      Build community
      Promote events
      Communicate
      Connect
      Increase awareness for campaigns
      Advocacy
      Competitions & Giveaways
      ...
      Legal Implications
      Structure
      Observe
      Participate
      Create
    26. Experiment Ideas
      Create a Facebook Page (http://facebook.com)
      Sign up to Twitter, use Twitter Search (http://twitter.com)
      Create your own YouTube Channel (http://youtube.com)
      Start a Blog (http://www.blogger.com)
      Create your own Social Network (http://www.ning.com)
      Create a profile on MySpace (http://myspace.com)
      Create a profile on (http://www.bebo.com)
      Create a Bebo group people can join
    27. Great Sources of Info
      Optus on Twitter http://optus.com.au/twitter
      Youth and social networking research project blog http://blogs.nya.org.uk/ywsn/
      UK Youth Workers Social Network http://ukyouthonline.ning.com
      Engaging with Youth through Social Meida Conference Video http://video.google.com/videoplay?docid=5331983526426870869&hl=en
      Book Chapter on Conversation & Community http://www.scribd.com/doc/17759504/Free-Chapter-Conversation-and-Community
      Risk Assessment Templateshttp://www.katiebacon.co.uk/On%20line%20digital%20youth%20outreach%20procedures%20&%20guidance%20documents.html http://ukyouthonline.ning.com/profiles/blogs/risk-assessment-for-social
      Youth work guide to blogging http://www.scribd.com/doc/6041656/Blogging-for-Youth-Workers
    28. questions?sherif@sherifmansour.comtwitter.com/sherifmansourblog.sherifmansour.com

    + Sherif MansourSherif Mansour, 2 months ago

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