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Photo: http://www.flickr.com/photos/viggum/2417467150<br />Intro to Social Media for Youth Workers<br />Bankstown Workers ...
Background & Overview <br />Background<br />Work at Optus – I’m sorry<br />Optus & Social Media <br />How did we get into ...
What is Social Media?<br />Conversations that are happening online via online tools.<br />The Four C’s <br />
Source: http://www.flickr.com/photos/fredcavazza/2564571564/<br />
What is Social Media? Social Networks<br />“A social structure made of nodes (which are generally individuals or organizat...
What is Social Media? Social Multimedia <br />Social Multimedia incorporates the use of multimedia such as video, audio (p...
What is Social Media? Blogs<br />A blog is a type of website which has regular entries of commentary, descriptions of even...
What is Social Media? Micro-blogs<br />Micro-blogging is a form of multimedia blogging that allows users to send brief tex...
What is Social Media? Forums <br />An internet Forum is a discussion site.  Discussions run in a ‘thread’, start with a to...
is it just hype?<br />
Why Social Media?<br />“Facebook reached 100million users in less than 9 months”<br />“70 percent of Internet users in Aus...
Social Media in Australia<br />Social Media in the top 100 Sites in Austria – August 2009 <br />Source: http://www.alexa.c...
Why Social Media? Aussie Youth<br />Sources: http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-medi...
Why Social Media?<br />It’s not everything - it’s another “channel”<br />
Why Social Media?<br />“Word of mouth” influence changes from 1:7 to 1:15 when you are online <br />
Why Social Media?<br />Interactivity and rich media<br />
Why Social Media?<br />Easy to measure your effectiveness<br />
Why Social Media?<br />The best things in life are free. You are only limited by your time and creativity!<br />
Social Media Principles <br />Be authentic<br />Be open<br />Your organisation must act like an individual<br />Have chara...
How are Youth using SoMe?<br />Some examples<br />
130  Groups on Bebo containing the word “Bankstown”<br /><ul><li>Bankstown Girls High
Bankstown Public School
Bankstown West Public
Bankstown netball association...</li></li></ul><li>385  Groups  & Pages on Facebook containing the word “Bankstown”<br /><...
Groups
Organisations...</li></li></ul><li>How are Youth workers using SoMe?<br />Some examples<br />Don’t forget the examples at ...
Knife Campaign<br />HomeOffice in the UK<br />Anti-Knife Campaign<br />Hard-hitting videos <br />Bebo Group<br />Engagemen...
Next steps: Youth Social Media Strategy<br />Survey handouts<br />Online search<br />Define Social Media Strategy<br />Bui...
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Intro To Social Media For Youth Workers

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A high-level introduction to Social Media to Youth Workers presented at the September Bankstown Workers with Youth Forum hosted by Bankstown Council. Contents: Overview of Social Media, Examples of Social Media use by Youth and Youth Workers and looking at developing a Social Media strategy for Youth workers.

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  • http://www.youtube.com/yourspinYour Spin! is an initiative from the NSW Governments Minister for Youth, to hear from you what sorts of activities and projects you would like paid for from the Better Futures program.
  • http://au.reachout.com/connect/blog/happy-international-youth-dayFind: provides information and stories on a range of mental health issuesExplore: is a tool that finds you information based on how you’re feeling that day (coming soon!)Connect: where you go to connect with the community through our forums, the blog and youth participation area.
  • Risk Assesment – think of some rules, and policyLike optus we surveyed our customersNational youth week Advocacy – Wrote to state government about change to youth heath service
  • Transcript of "Intro To Social Media For Youth Workers"

    1. 1. Photo: http://www.flickr.com/photos/viggum/2417467150<br />Intro to Social Media for Youth Workers<br />Bankstown Workers with Youth Network SherifMansour | September 2, 2009<br />
    2. 2. Background & Overview <br />Background<br />Work at Optus – I’m sorry<br />Optus & Social Media <br />How did we get into it?<br />What are we doing with it?<br />Different purposes but principles are the same<br />Overview<br />What is Social Media (SoMe)<br />Why SoMe<br />SoMe Principles<br />How are Youth using SoMe?<br />Next Steps<br />Ideas<br />
    3. 3. What is Social Media?<br />Conversations that are happening online via online tools.<br />The Four C’s <br />
    4. 4. Source: http://www.flickr.com/photos/fredcavazza/2564571564/<br />
    5. 5. What is Social Media? Social Networks<br />“A social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, relationships, kinship, dislike, conflict or trade.”<br />
    6. 6. What is Social Media? Social Multimedia <br />Social Multimedia incorporates the use of multimedia such as video, audio (podcast), photos and presentations .<br />“Your Spin” <br />NSW Gov campaign to find out how youth in Central coast could spend $30k for the “Better Futures Program” <br />
    7. 7. What is Social Media? Blogs<br />A blog is a type of website which has regular entries of commentary, descriptions of events, or other material such as graphics or video. You can think of them as “online diaries”.<br />“Reachout Blog” <br />Aimed at helping youth improve their understanding of the issues that relate to mental healthand wellbeing.<br />
    8. 8. What is Social Media? Micro-blogs<br />Micro-blogging is a form of multimedia blogging that allows users to send brief text updates. Think of it as a public “facebook status update”<br />“Youth Action Network” <br />They provide info & promote the need for action to Youth in Toronto, Canada about how they can make a difference in their community. <br />
    9. 9. What is Social Media? Forums <br />An internet Forum is a discussion site. Discussions run in a ‘thread’, start with a topic and reply’s are added turning it into a conversation.<br />“Bored Of Studies” <br />Aiming to become the single most influential, resourceful and helpful service available to students all over Australia.”<br />
    10. 10. is it just hype?<br />
    11. 11. Why Social Media?<br />“Facebook reached 100million users in less than 9 months”<br />“70 percent of Internet users in Australia visited a social networking site in June 2009”<br />“One in two Australians use social networking sites, such as Facebook or MySpace”<br />Sources: http://www.comscore.com/Press_Events/Press_Releases/2009/8/2_Million_More_Australians_Go_Social_in_2009<br />http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendium<br />http://www.hitwise.com.au/datacenter/main/dashboard-1706.html<br />http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
    12. 12. Social Media in Australia<br />Social Media in the top 100 Sites in Austria – August 2009 <br />Source: http://www.alexa.com/topsites/countries/AU<br />
    13. 13. Why Social Media? Aussie Youth<br />Sources: http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendiumau.docs.yahoo.com/info/pr/pr.html?id=14www.smartcompany.com.au%2Fweb-20%2Fbebos-social-science.html&_gwt_pg=orig&sig=ALEbrzngYR9ABP3nC3Copju_2gxR3ql24Q<br />
    14. 14. Why Social Media?<br />It’s not everything - it’s another “channel”<br />
    15. 15. Why Social Media?<br />“Word of mouth” influence changes from 1:7 to 1:15 when you are online <br />
    16. 16. Why Social Media?<br />Interactivity and rich media<br />
    17. 17. Why Social Media?<br />Easy to measure your effectiveness<br />
    18. 18. Why Social Media?<br />The best things in life are free. You are only limited by your time and creativity!<br />
    19. 19. Social Media Principles <br />Be authentic<br />Be open<br />Your organisation must act like an individual<br />Have character<br />Be respectful<br />Be aware of what you are doing<br />
    20. 20. How are Youth using SoMe?<br />Some examples<br />
    21. 21. 130  Groups on Bebo containing the word “Bankstown”<br /><ul><li>Bankstown Girls High
    22. 22. Bankstown Public School
    23. 23. Bankstown West Public
    24. 24. Bankstown netball association...</li></li></ul><li>385  Groups & Pages on Facebook containing the word “Bankstown”<br /><ul><li>Schools
    25. 25. Groups
    26. 26. Organisations...</li></li></ul><li>How are Youth workers using SoMe?<br />Some examples<br />Don’t forget the examples at the start too!<br />
    27. 27.
    28. 28.
    29. 29. Knife Campaign<br />HomeOffice in the UK<br />Anti-Knife Campaign<br />Hard-hitting videos <br />Bebo Group<br />Engagement with youth online<br />
    30. 30. Next steps: Youth Social Media Strategy<br />Survey handouts<br />Online search<br />Define Social Media Strategy<br />Build community <br />Promote events <br />Communicate<br />Connect <br />Increase awareness for campaigns <br />Advocacy <br />Competitions & Giveaways <br />...<br />Legal Implications<br />Structure<br />Observe<br />Participate<br />Create<br />
    31. 31. Experiment Ideas<br />Create a Facebook Page (http://facebook.com)<br />Sign up to Twitter, use Twitter Search (http://twitter.com)<br />Create your own YouTube Channel (http://youtube.com)<br />Start a Blog (http://www.blogger.com)<br />Create your own Social Network (http://www.ning.com) <br />Create a profile on MySpace (http://myspace.com)<br />Create a profile on (http://www.bebo.com)<br />Create a Bebo group people can join<br />
    32. 32. Great Sources of Info<br />Optus on Twitter http://optus.com.au/twitter<br />Youth and social networking research project blog http://blogs.nya.org.uk/ywsn/<br />UK Youth Workers Social Network http://ukyouthonline.ning.com<br />Engaging with Youth through Social Meida Conference Video http://video.google.com/videoplay?docid=5331983526426870869&hl=en<br />Book Chapter on Conversation & Community http://www.scribd.com/doc/17759504/Free-Chapter-Conversation-and-Community <br />Risk Assessment Templateshttp://www.katiebacon.co.uk/On%20line%20digital%20youth%20outreach%20procedures%20&%20guidance%20documents.html http://ukyouthonline.ning.com/profiles/blogs/risk-assessment-for-social <br />Youth work guide to blogging http://www.scribd.com/doc/6041656/Blogging-for-Youth-Workers<br />
    33. 33. questions?sherif@sherifmansour.comtwitter.com/sherifmansourblog.sherifmansour.com<br />

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