Photo: http://www.flickr.com/photos/viggum/2417467150Intro to Social Media for Youth WorkersBankstown Workers with Youth Network SherifMansour | September 2, 2009

Background & Overview BackgroundWork at Optus – I’m sorryOptus & Social Media How did we get into it?What are we doing with it?Different purposes but principles are the sameOverviewWhat is Social Media (SoMe)Why SoMeSoMe PrinciplesHow are Youth using SoMe?Next StepsIdeas

What is Social Media?Conversations that are happening online via online tools.The Four C’s

Source: http://www.flickr.com/photos/fredcavazza/2564571564/

What is Social Media? Social Networks“A social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, relationships, kinship, dislike, conflict or trade.”

What is Social Media? Social Multimedia Social Multimedia incorporates the use of multimedia such as video, audio (podcast), photos and presentations .“Your Spin” NSW Gov campaign to find out how youth in Central coast could spend $30k for the “Better Futures Program”

What is Social Media? BlogsA blog is a type of website which has regular entries of commentary, descriptions of events, or other material such as graphics or video. You can think of them as “online diaries”.“Reachout Blog” Aimed at helping youth improve their understanding of the issues that relate to mental healthand wellbeing.

What is Social Media? Micro-blogsMicro-blogging is a form of multimedia blogging that allows users to send brief text updates. Think of it as a public “facebook status update”“Youth Action Network” They provide info & promote the need for action to Youth in Toronto, Canada about how they can make a difference in their community.

What is Social Media? Forums An internet Forum is a discussion site. Discussions run in a ‘thread’, start with a topic and reply’s are added turning it into a conversation.“Bored Of Studies” Aiming to become the single most influential, resourceful and helpful service available to students all over Australia.”

is it just hype?

Why Social Media?“Facebook reached 100million users in less than 9 months”“70 percent of Internet users in Australia visited a social networking site in June 2009”“One in two Australians use social networking sites, such as Facebook or MySpace”Sources: http://www.comscore.com/Press_Events/Press_Releases/2009/8/2_Million_More_Australians_Go_Social_in_2009http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendiumhttp://www.hitwise.com.au/datacenter/main/dashboard-1706.htmlhttp://www.youtube.com/watch?v=sIFYPQjYhv8

Social Media in AustraliaSocial Media in the top 100 Sites in Austria – August 2009 Source: http://www.alexa.com/topsites/countries/AU

Why Social Media? Aussie YouthSources: http://digitalmarketinglab.com.au/index.php/2009/05/10/australian-social-media-statistics-compendiumau.docs.yahoo.com/info/pr/pr.html?id=14www.smartcompany.com.au%2Fweb-20%2Fbebos-social-science.html&_gwt_pg=orig&sig=ALEbrzngYR9ABP3nC3Copju_2gxR3ql24Q

Why Social Media?It’s not everything - it’s another “channel”

Why Social Media?“Word of mouth” influence changes from 1:7 to 1:15 when you are online

Why Social Media?Interactivity and rich media

Why Social Media?Easy to measure your effectiveness

Why Social Media?The best things in life are free. You are only limited by your time and creativity!

Social Media Principles Be authenticBe openYour organisation must act like an individualHave characterBe respectfulBe aware of what you are doing

How are Youth using SoMe?Some examples

130 Groups on Bebo containing the word “Bankstown”Bankstown Girls HighBankstown Public SchoolBankstown West PublicBankstown netball association...

Bankstown Girls High

Bankstown Public School

Bankstown West Public

Bankstown netball association...

385 Groups & Pages on Facebook containing the word “Bankstown”SchoolsGroupsOrganisations...

Schools

Groups

Organisations...

How are Youth workers using SoMe?Some examplesDon’t forget the examples at the start too!

Knife CampaignHomeOffice in the UKAnti-Knife CampaignHard-hitting videos Bebo GroupEngagement with youth online

Next steps: Youth Social Media StrategySurvey handoutsOnline searchDefine Social Media StrategyBuild community Promote events CommunicateConnect Increase awareness for campaigns Advocacy Competitions & Giveaways ...Legal ImplicationsStructureObserveParticipateCreate

Experiment IdeasCreate a Facebook Page (http://facebook.com)Sign up to Twitter, use Twitter Search (http://twitter.com)Create your own YouTube Channel (http://youtube.com)Start a Blog (http://www.blogger.com)Create your own Social Network (http://www.ning.com) Create a profile on MySpace (http://myspace.com)Create a profile on (http://www.bebo.com)Create a Bebo group people can join

Great Sources of InfoOptus on Twitter http://optus.com.au/twitterYouth and social networking research project blog http://blogs.nya.org.uk/ywsn/UK Youth Workers Social Network http://ukyouthonline.ning.comEngaging with Youth through Social Meida Conference Video http://video.google.com/videoplay?docid=5331983526426870869&hl=enBook Chapter on Conversation & Community http://www.scribd.com/doc/17759504/Free-Chapter-Conversation-and-Community Risk Assessment Templateshttp://www.katiebacon.co.uk/On%20line%20digital%20youth%20outreach%20procedures%20&%20guidance%20documents.html http://ukyouthonline.ning.com/profiles/blogs/risk-assessment-for-social Youth work guide to blogging http://www.scribd.com/doc/6041656/Blogging-for-Youth-Workers

questions?sherif@sherifmansour.comtwitter.com/sherifmansourblog.sherifmansour.com