WOMMA - We First

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WOMMA - We First

  1. 2. The New Marketplace @simonmainwaring #WOMMA
  2. 3. Global Recession @simonmainwaring #WOMMA
  3. 4. Consumer Distrust @simonmainwaring #WOMMA
  4. 5. Connected Citizens @simonmainwaring #WOMMA
  5. 6. Citizens @simonmainwaring #WOMMA
  6. 7. Netflix: CEO Rick Hastings Dumps Qwikster after stock drops 37% losing 800,000 customers @simonmainwaring #WOMMA
  7. 8. Customer Activism: Online petition of 300,000 forces BofA to drop its debit card charge. @simonmainwaring #WOMMA
  8. 9. Banking: National Bank Transfer Day (750,000 new Credit Union customers/$4.5B) @simonmainwaring #WOMMA
  9. 10. 3. Connected Citizens @simonmainwaring #WOMMA
  10. 11. 3. Connected Citizens @simonmainwaring #WOMMA
  11. 12. Consumers want a better world, not just better widgets. @simonmainwaring #WOMMA
  12. 13. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WOMMA
  13. 14. For slides, email: [email_address] Or text: 310-321-4014 @simonmainwaring #WOMMA
  14. 15. A Private Sector Pillar of Social Change Slides@WeFirstBranding.com/310-321-4014 WeFirstSeminar.com #WOMMA
  15. 16. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  16. 17. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  17. 18. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  18. 19. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  19. 20. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  20. 21. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  21. 22. i) Brand/Customer Partnerships WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  22. 23. Brand Content/Values: Expedition 206 ‘Open Happiness’ WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  23. 24. Brand Community Architecture : Nike & Livestrong Foundation WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  24. 25. Brand Community Architecture: Nike & Livestrong WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  25. 26. Brands as Customer Communities: 4Food WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  26. 27. ii) Contributory Consumption WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  27. 28. Build Community Through Contribution WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  28. 29. Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  29. 30. Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  30. 31. Local Contributory Consumption: Invincibelle Spirit Pink Hydrangea WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  31. 32. iii) Global Brand Initiative WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  32. 33. Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  33. 34. Brand Collaboration: Nike GreenXChange WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  34. 35. Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  35. 36. Local Brand Coalitions: Greater Cincinnati Green Business Council WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  36. 37. Future Brands WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  37. 38. Engaging Management, Employees & Customers Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  38. 39. Socially Conscience Brands: Starbucks ‘Don’t Contribute’ & Create Jobs USA WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  39. 40. Brand Goodwill: Nordstrom enters NYC with charity store WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  40. 41. For Profit/Cause Integration: TOMS Shoes and Eyewear WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  41. 42. Brand/Non-Profit Partnerships: Made For Good WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  42. 43. “ Open” Brand IP: Nike Environmental Design Tool WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  43. 44. Pop Up Branding: Timberland “Recycled” Earthkeepers Pop-up Micro Stores WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  44. 45. Product Influencer Perks: Klout perks to category influencers WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  45. 46. Kiip: Social Gaming as OS + Social Currency + Mobile Content WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  46. 47. Non-Profit Brand Storytellers: charity: water WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  47. 48. Crowdsourcing Cause Engagement: UNAIDS collaborates re AIDS strategy with youth online. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  48. 49. Brand Accountability: BrandKarma.com WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  49. 50. Brand/Customer Partnerships: Socialvest online/mobile platform WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  50. 51. Citizen Activism: #OperationCupOfTea WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  51. 52. Community Activism: BeRemedy.org WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  52. 53. Mobile Brand Accountability: GoodGuide customer app WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  53. 54. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
  54. 55. Thank you, WOMMA. For these slides and film, email: [email_address] Or text: 310-321-4014 Join us at the first WE FIRST SOCIAL BRANDING SEMINAR: www.WeFirstSeminar.com

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