1. Simon MainwaringAssociation ofTransformationalLeadersPRESENTED Palm Springs, September 21st 2012
2. Purpose: Why does your company exist?
3. Key Strategic Principles:“The future of profit is purpose.”“Brands must be the chief celebrant, notcelebrity, of their communities.”“Brands must seek consumer action, notacquisition.”Simon Mainwaring, author, We FirstNew York Times, Wall Street Journal, Amazon Bestseller 2011strategy+business ‘Best Marketing Book of 2011800CEORead Top 5 Marketing Book of 2011Amazon Top 10 Business Books of 2011
4. Compe77ve Advantage: What are you the only of?
5. Leadership: What dos your company do when its at its best?
6. Vision: What hope, vision or dream does your brand oﬀer?
7. We First Vision
8. Thank you, ATL! Please let me know about your interest in theSocial Branding Blueprint training program. Contact: Simon@WeFirstBranding.com Twitter: @SimonMainwaring Facebook: Simon Mainwaring