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We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
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We First Slide Set - ATL

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Transcript

  • 1. Simon MainwaringAssociation ofTransformationalLeadersPRESENTED Palm Springs, September 21st 2012
  • 2. Purpose:  Why  does  your  company   exist?  
  • 3. Key Strategic Principles:“The future of profit is purpose.”“Brands must be the chief celebrant, notcelebrity, of their communities.”“Brands must seek consumer action, notacquisition.”Simon Mainwaring, author, We FirstNew York Times, Wall Street Journal, Amazon Bestseller 2011strategy+business ‘Best Marketing Book of 2011800CEORead Top 5 Marketing Book of 2011Amazon Top 10 Business Books of 2011
  • 4. Compe77ve  Advantage:  What  are  you   the  only  of?  
  • 5. Leadership:  What  dos  your  company   do  when  its  at  its  best?  
  • 6. Vision:  What  hope,  vision  or  dream   does  your  brand  offer?  
  • 7. We First Vision
  • 8. Thank you, ATL! Please let me know about your interest in theSocial Branding Blueprint training program. Contact: Simon@WeFirstBranding.com Twitter: @SimonMainwaring Facebook: Simon Mainwaring

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