• Like

We First Slide Set - ATL

  • 356 views
Uploaded on

Enjoy!

Enjoy!

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
356
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Simon MainwaringAssociation ofTransformationalLeadersPRESENTED Palm Springs, September 21st 2012
  • 2. Purpose:  Why  does  your  company   exist?  
  • 3. Key Strategic Principles:“The future of profit is purpose.”“Brands must be the chief celebrant, notcelebrity, of their communities.”“Brands must seek consumer action, notacquisition.”Simon Mainwaring, author, We FirstNew York Times, Wall Street Journal, Amazon Bestseller 2011strategy+business ‘Best Marketing Book of 2011800CEORead Top 5 Marketing Book of 2011Amazon Top 10 Business Books of 2011
  • 4. Compe77ve  Advantage:  What  are  you   the  only  of?  
  • 5. Leadership:  What  dos  your  company   do  when  its  at  its  best?  
  • 6. Vision:  What  hope,  vision  or  dream   does  your  brand  offer?  
  • 7. We First Vision
  • 8. Thank you, ATL! Please let me know about your interest in theSocial Branding Blueprint training program. Contact: Simon@WeFirstBranding.com Twitter: @SimonMainwaring Facebook: Simon Mainwaring