Simon MainwaringAssociation ofTransformationalLeadersPRESENTED   Palm Springs, September 21st 2012
Purpose:	  Why	  does	  your	  company	                  exist?	  
Key Strategic Principles:“The future of profit is purpose.”“Brands must be the chief celebrant, notcelebrity, of their com...
Compe77ve	  Advantage:	  What	  are	  you	               the	  only	  of?	  
Leadership:	  What	  dos	  your	  company	        do	  when	  its	  at	  its	  best?	  
Vision:	  What	  hope,	  vision	  or	  dream	        does	  your	  brand	  offer?	  
We First Vision
Thank you, ATL! Please let me know about your interest in theSocial Branding Blueprint training program.                 C...
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
We First Slide Set - ATL
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We First Slide Set - ATL

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We First Slide Set - ATL

  1. 1. Simon MainwaringAssociation ofTransformationalLeadersPRESENTED Palm Springs, September 21st 2012
  2. 2. Purpose:  Why  does  your  company   exist?  
  3. 3. Key Strategic Principles:“The future of profit is purpose.”“Brands must be the chief celebrant, notcelebrity, of their communities.”“Brands must seek consumer action, notacquisition.”Simon Mainwaring, author, We FirstNew York Times, Wall Street Journal, Amazon Bestseller 2011strategy+business ‘Best Marketing Book of 2011800CEORead Top 5 Marketing Book of 2011Amazon Top 10 Business Books of 2011
  4. 4. Compe77ve  Advantage:  What  are  you   the  only  of?  
  5. 5. Leadership:  What  dos  your  company   do  when  its  at  its  best?  
  6. 6. Vision:  What  hope,  vision  or  dream   does  your  brand  offer?  
  7. 7. We First Vision
  8. 8. Thank you, ATL! Please let me know about your interest in theSocial Branding Blueprint training program. Contact: Simon@WeFirstBranding.com Twitter: @SimonMainwaring Facebook: Simon Mainwaring
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