@simonmainwaring
@simonmainwaring
@simonmainwaring
Consumers want a better world, not just better widgets.  @simonmainwaring
“ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business...
How does the private sector  help fix our world? @simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring Brand/Foundation Partnership:  BMGF & FC Barcelona
@simonmainwaring Brand/Consumer Partnership:  Expedition 206 ‘Open Happiness’
@simonmainwaring Brand/Consumer/Non-Profit Partnership:  Pepsi Refresh Project
@simonmainwaring Brand/Foundation Partnership:  Nike & Livestrong Foundation
@simonmainwaring Brand/Foundation Partnerships:  Nike & Livestrong
@simonmainwaring Contributory Consumption:  Zynga uses the sale of virtual goods for earthquake relief
@simonmainwaring Contributory Consumption:  Daillly uses the sale of virtual goods for Tsunami relief
@simonmainwaring Global Brand Initiative:  Brands support First Lady’s ‘Let’s Move’ Initiative
@simonmainwaring Global Brand Initiative:  Nike GreenXChange
@simonmainwaring Global Brand Initiative:  Patagonia-led coalition of apparel brands addressing sustainability
How will social technology reshape the future of social change? @simonmainwaring
@simonmainwaring Brand Goodwill:  Nordstrom enters NYC with charity store
@simonmainwaring For Profit/Cause Integration:  TOMS Shoes and Eyewear
@simonmainwaring Non-Profit Brand Storytellers:  charity: water
@simonmainwaring Brand/Non-Profit Partnerships:  Made For Good
@simonmainwaring Brand Collaboration:  Nike Environmental Design Tool
@simonmainwaring Brand Accountability:  BrandKarma.com
@simonmainwaring Brand/Customer Partnerships:  Socialvest online/mobile platform
@simonmainwaring Citizen Activism:  #OperationCupOfTea
@simonmainwaring Community Activism:  BeRemedy.org
@simonmainwaring Mobile Brand Accountability:  GoodGuide customer app
@simonmainwaring Future:  Kiip  = Social Gaming as OS + Social Currency + Mobile Content
Thank You. Twitter: @simonmainwaring Facebook: facebook.com/wefirst Google+: Simon Mainwaring Book: wefirstbook.com  Blog:...
Global Brand Initiative @simonmainwaring
Global Brand Initiative
Key Strategies @simonmainwaring
Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contributio...
Case Studies @simonmainwaring
Case Studies Brand/Non-profit/Consumer Platforms:  Causecast, SocialVibe, SwipeGood, Network for Good, 7 Billion Brand/Cau...
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We First Seattle

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Transcript of "We First Seattle"

  1. 2. @simonmainwaring
  2. 3. @simonmainwaring
  3. 4. @simonmainwaring
  4. 5. Consumers want a better world, not just better widgets. @simonmainwaring
  5. 6. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring
  6. 7. How does the private sector help fix our world? @simonmainwaring
  7. 8. @simonmainwaring
  8. 9. @simonmainwaring
  9. 10. @simonmainwaring
  10. 11. @simonmainwaring
  11. 12. @simonmainwaring
  12. 13. @simonmainwaring
  13. 14. @simonmainwaring Brand/Foundation Partnership: BMGF & FC Barcelona
  14. 15. @simonmainwaring Brand/Consumer Partnership: Expedition 206 ‘Open Happiness’
  15. 16. @simonmainwaring Brand/Consumer/Non-Profit Partnership: Pepsi Refresh Project
  16. 17. @simonmainwaring Brand/Foundation Partnership: Nike & Livestrong Foundation
  17. 18. @simonmainwaring Brand/Foundation Partnerships: Nike & Livestrong
  18. 19. @simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief
  19. 20. @simonmainwaring Contributory Consumption: Daillly uses the sale of virtual goods for Tsunami relief
  20. 21. @simonmainwaring Global Brand Initiative: Brands support First Lady’s ‘Let’s Move’ Initiative
  21. 22. @simonmainwaring Global Brand Initiative: Nike GreenXChange
  22. 23. @simonmainwaring Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability
  23. 24. How will social technology reshape the future of social change? @simonmainwaring
  24. 25. @simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store
  25. 26. @simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear
  26. 27. @simonmainwaring Non-Profit Brand Storytellers: charity: water
  27. 28. @simonmainwaring Brand/Non-Profit Partnerships: Made For Good
  28. 29. @simonmainwaring Brand Collaboration: Nike Environmental Design Tool
  29. 30. @simonmainwaring Brand Accountability: BrandKarma.com
  30. 31. @simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform
  31. 32. @simonmainwaring Citizen Activism: #OperationCupOfTea
  32. 33. @simonmainwaring Community Activism: BeRemedy.org
  33. 34. @simonmainwaring Mobile Brand Accountability: GoodGuide customer app
  34. 35. @simonmainwaring Future: Kiip = Social Gaming as OS + Social Currency + Mobile Content
  35. 36. Thank You. Twitter: @simonmainwaring Facebook: facebook.com/wefirst Google+: Simon Mainwaring Book: wefirstbook.com Blog: simonmainwaring.com For these SLIDES and We First VIDEO, text your NAME and EMAIL to 1 (310) 321-4009
  36. 37. Global Brand Initiative @simonmainwaring
  37. 38. Global Brand Initiative
  38. 39. Key Strategies @simonmainwaring
  39. 40. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring #WeFirst
  40. 41. Case Studies @simonmainwaring
  41. 42. Case Studies Brand/Non-profit/Consumer Platforms: Causecast, SocialVibe, SwipeGood, Network for Good, 7 Billion Brand/Cause Marketing: GMC/Invisible People, Pampers/UNICEF, Nike/Livestrong, Ford/People’s Fleet, charity:water, AOL 365, Toyota/100 cars, Tide/Loads of Hope, CareOne, Hershey/Care to Learn Brand Collaboration: Sustainable Apparel Coalition, Nike Environmental Apparel Design Tool, Let’s Move Nutrition Charter, Nike Green XChange Crowdsourcing: Threadless Atrium, Crowdrise, Kickstarter, BeRemedy.org, LoudSauce For Profit: TOMS, GOODcorps, B Corps, StartSomeGood, Dancing Deer Bakery, Yerba Mate Online/Mobile Apps: brandkarma.com, GoodGuide, SocialVest @simonmainwaring #WeFirst
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