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TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
TelerXperience Summit
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TelerXperience Summit

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This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.

This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.

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  • 1. How Your Call Center Becomes The Most Powerful Asset For Your Brand Simon Mainwaring, CEO, We First, Inc.1 TelerXperience Summit Confidential and Proprietary
  • 2. We First Vision New York Times #4 Business Hardcover bestseller New York Times #5 How To/Advice bestseller Wall Street Journal #2 bestseller Amazon #1 bestseller Barnes & Noble #1 bestseller USA Today #4 bestseller Publisher’s Weekly bestseller strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 20112 TelerXperience Summit Confidential and Proprietary
  • 3. The New Social Business Marketplace3 TelerXperience Summit Confidential and Proprietary
  • 4. The Customer Experience Opportunity4 TelerXperience Summit Confidential and Proprietary
  • 5. The Power of Story5 TelerXperience Summit Confidential and Proprietary
  • 6. The Role of Story6 TelerXperience Summit Confidential and Proprietary
  • 7. Brand Storytelling Challenge  Select a colleague beside you.  Tell your brand story in 30 seconds.  Swap roles.  Provide feedback regarding subject, clarity and impact of the story.7 TelerXperience Summit Confidential and Proprietary
  • 8. What Brand Story Should You TellSource: Edelman 2012 GoodPurpose Study8 TelerXperience Summit Confidential and Proprietary
  • 9. Story as a Competitive AdvantageSource: Edelman 2012 GoodPurpose Study9 TelerXperience Summit Confidential and Proprietary
  • 10. Marketplace OpportunitySource: Edelman 2012 GoodPurpose Study1010 TelerXperience Summit Confidential and Proprietary
  • 11. Market Driver1111 TelerXperience Summit Confidential and Proprietary
  • 12. Business Benefits1212 TelerXperience Summit Confidential and Proprietary
  • 13. New Virtuous Circle1313 TelerXperience Summit Confidential and Proprietary
  • 14. The Power of Telling1414 TelerXperience Summit Confidential and Proprietary
  • 15. Social Media and the Customer Experience1515 TelerXperience Summit Confidential and Proprietary
  • 16. Customers and Brand Loyalty1616 TelerXperience Summit Confidential and Proprietary
  • 17. B2C1717 TelerXperience Summit Confidential and Proprietary
  • 18. B2CSource: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America1818 TelerXperience Summit Confidential and Proprietary
  • 19. Defining Your Story1919 TelerXperience Summit Confidential and Proprietary
  • 20. Defining Your Competitive Advantage2020 TelerXperience Summit Confidential and Proprietary
  • 21. Communications Strategy2121 TelerXperience Summit Confidential and Proprietary
  • 22. Customer Engagement2222 TelerXperience Summit Confidential and Proprietary
  • 23. Crisis Management2323 TelerXperience Summit Confidential and Proprietary
  • 24. Sustaining the Customer Experience2424 TelerXperience Summit Confidential and Proprietary
  • 25. Sustaining the Customer Experience2525 TelerXperience Summit Confidential and Proprietary
  • 26. Sustaining the Customer Experience2626 TelerXperience Summit Confidential and Proprietary
  • 27. Sustaining the Customer Experience2727 TelerXperience Summit Confidential and Proprietary
  • 28. Inspiring Customers to Build Your Reputation2828 Confidential and Proprietary
  • 29. Return On Investment: B2BSource: Marketo, 4th Annual Social Media Marketing Industry Report2929 TelerXperience Summit Confidential and Proprietary
  • 30. Return On Investment: B2CSource: TBWA 2012 The Future of Social Activism Report (Millennials)3030 TelerXperience Summit Confidential and Proprietary
  • 31. Brand Storytelling Review  Share your story again with the same colleague beside you.  Tell your brand story in 30 seconds.  Swap roles.  Provide feedback regarding subject, clarity and impact of the revised brand story.3131 TelerXperience Summit Confidential and Proprietary
  • 32. Return On Investment: B2B3232 TelerXperience Summit Confidential and Proprietary
  • 33. Thank you, Telerx. To instantly get these slides, email: Slides@WeFirstBranding.com For the We First Social Branding Blueprint training program, visit: WeFirstBiz.com Contact: Simon@WeFirstBranding.com3333 TelerXperience Summit Confidential and Proprietary

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