TelerXperience Summit

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This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.

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TelerXperience Summit

  1. 1. How Your Call Center Becomes The Most Powerful Asset For Your Brand Simon Mainwaring, CEO, We First, Inc.1 TelerXperience Summit Confidential and Proprietary
  2. 2. We First Vision New York Times #4 Business Hardcover bestseller New York Times #5 How To/Advice bestseller Wall Street Journal #2 bestseller Amazon #1 bestseller Barnes & Noble #1 bestseller USA Today #4 bestseller Publisher’s Weekly bestseller strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 20112 TelerXperience Summit Confidential and Proprietary
  3. 3. The New Social Business Marketplace3 TelerXperience Summit Confidential and Proprietary
  4. 4. The Customer Experience Opportunity4 TelerXperience Summit Confidential and Proprietary
  5. 5. The Power of Story5 TelerXperience Summit Confidential and Proprietary
  6. 6. The Role of Story6 TelerXperience Summit Confidential and Proprietary
  7. 7. Brand Storytelling Challenge  Select a colleague beside you.  Tell your brand story in 30 seconds.  Swap roles.  Provide feedback regarding subject, clarity and impact of the story.7 TelerXperience Summit Confidential and Proprietary
  8. 8. What Brand Story Should You TellSource: Edelman 2012 GoodPurpose Study8 TelerXperience Summit Confidential and Proprietary
  9. 9. Story as a Competitive AdvantageSource: Edelman 2012 GoodPurpose Study9 TelerXperience Summit Confidential and Proprietary
  10. 10. Marketplace OpportunitySource: Edelman 2012 GoodPurpose Study1010 TelerXperience Summit Confidential and Proprietary
  11. 11. Market Driver1111 TelerXperience Summit Confidential and Proprietary
  12. 12. Business Benefits1212 TelerXperience Summit Confidential and Proprietary
  13. 13. New Virtuous Circle1313 TelerXperience Summit Confidential and Proprietary
  14. 14. The Power of Telling1414 TelerXperience Summit Confidential and Proprietary
  15. 15. Social Media and the Customer Experience1515 TelerXperience Summit Confidential and Proprietary
  16. 16. Customers and Brand Loyalty1616 TelerXperience Summit Confidential and Proprietary
  17. 17. B2C1717 TelerXperience Summit Confidential and Proprietary
  18. 18. B2CSource: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America1818 TelerXperience Summit Confidential and Proprietary
  19. 19. Defining Your Story1919 TelerXperience Summit Confidential and Proprietary
  20. 20. Defining Your Competitive Advantage2020 TelerXperience Summit Confidential and Proprietary
  21. 21. Communications Strategy2121 TelerXperience Summit Confidential and Proprietary
  22. 22. Customer Engagement2222 TelerXperience Summit Confidential and Proprietary
  23. 23. Crisis Management2323 TelerXperience Summit Confidential and Proprietary
  24. 24. Sustaining the Customer Experience2424 TelerXperience Summit Confidential and Proprietary
  25. 25. Sustaining the Customer Experience2525 TelerXperience Summit Confidential and Proprietary
  26. 26. Sustaining the Customer Experience2626 TelerXperience Summit Confidential and Proprietary
  27. 27. Sustaining the Customer Experience2727 TelerXperience Summit Confidential and Proprietary
  28. 28. Inspiring Customers to Build Your Reputation2828 Confidential and Proprietary
  29. 29. Return On Investment: B2BSource: Marketo, 4th Annual Social Media Marketing Industry Report2929 TelerXperience Summit Confidential and Proprietary
  30. 30. Return On Investment: B2CSource: TBWA 2012 The Future of Social Activism Report (Millennials)3030 TelerXperience Summit Confidential and Proprietary
  31. 31. Brand Storytelling Review  Share your story again with the same colleague beside you.  Tell your brand story in 30 seconds.  Swap roles.  Provide feedback regarding subject, clarity and impact of the revised brand story.3131 TelerXperience Summit Confidential and Proprietary
  32. 32. Return On Investment: B2B3232 TelerXperience Summit Confidential and Proprietary
  33. 33. Thank you, Telerx. To instantly get these slides, email: Slides@WeFirstBranding.com For the We First Social Branding Blueprint training program, visit: WeFirstBiz.com Contact: Simon@WeFirstBranding.com3333 TelerXperience Summit Confidential and Proprietary

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