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This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.

This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.

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TelerXperience Summit Presentation Transcript

  • 1. How Your Call Center Becomes The Most Powerful Asset For Your Brand Simon Mainwaring, CEO, We First, Inc.1 TelerXperience Summit Confidential and Proprietary
  • 2. We First Vision New York Times #4 Business Hardcover bestseller New York Times #5 How To/Advice bestseller Wall Street Journal #2 bestseller Amazon #1 bestseller Barnes & Noble #1 bestseller USA Today #4 bestseller Publisher’s Weekly bestseller strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 20112 TelerXperience Summit Confidential and Proprietary
  • 3. The New Social Business Marketplace3 TelerXperience Summit Confidential and Proprietary
  • 4. The Customer Experience Opportunity4 TelerXperience Summit Confidential and Proprietary
  • 5. The Power of Story5 TelerXperience Summit Confidential and Proprietary
  • 6. The Role of Story6 TelerXperience Summit Confidential and Proprietary
  • 7. Brand Storytelling Challenge  Select a colleague beside you.  Tell your brand story in 30 seconds.  Swap roles.  Provide feedback regarding subject, clarity and impact of the story.7 TelerXperience Summit Confidential and Proprietary
  • 8. What Brand Story Should You TellSource: Edelman 2012 GoodPurpose Study8 TelerXperience Summit Confidential and Proprietary
  • 9. Story as a Competitive AdvantageSource: Edelman 2012 GoodPurpose Study9 TelerXperience Summit Confidential and Proprietary
  • 10. Marketplace OpportunitySource: Edelman 2012 GoodPurpose Study1010 TelerXperience Summit Confidential and Proprietary
  • 11. Market Driver1111 TelerXperience Summit Confidential and Proprietary
  • 12. Business Benefits1212 TelerXperience Summit Confidential and Proprietary
  • 13. New Virtuous Circle1313 TelerXperience Summit Confidential and Proprietary
  • 14. The Power of Telling1414 TelerXperience Summit Confidential and Proprietary
  • 15. Social Media and the Customer Experience1515 TelerXperience Summit Confidential and Proprietary
  • 16. Customers and Brand Loyalty1616 TelerXperience Summit Confidential and Proprietary
  • 17. B2C1717 TelerXperience Summit Confidential and Proprietary
  • 18. B2CSource: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America1818 TelerXperience Summit Confidential and Proprietary
  • 19. Defining Your Story1919 TelerXperience Summit Confidential and Proprietary
  • 20. Defining Your Competitive Advantage2020 TelerXperience Summit Confidential and Proprietary
  • 21. Communications Strategy2121 TelerXperience Summit Confidential and Proprietary
  • 22. Customer Engagement2222 TelerXperience Summit Confidential and Proprietary
  • 23. Crisis Management2323 TelerXperience Summit Confidential and Proprietary
  • 24. Sustaining the Customer Experience2424 TelerXperience Summit Confidential and Proprietary
  • 25. Sustaining the Customer Experience2525 TelerXperience Summit Confidential and Proprietary
  • 26. Sustaining the Customer Experience2626 TelerXperience Summit Confidential and Proprietary
  • 27. Sustaining the Customer Experience2727 TelerXperience Summit Confidential and Proprietary
  • 28. Inspiring Customers to Build Your Reputation2828 Confidential and Proprietary
  • 29. Return On Investment: B2BSource: Marketo, 4th Annual Social Media Marketing Industry Report2929 TelerXperience Summit Confidential and Proprietary
  • 30. Return On Investment: B2CSource: TBWA 2012 The Future of Social Activism Report (Millennials)3030 TelerXperience Summit Confidential and Proprietary
  • 31. Brand Storytelling Review  Share your story again with the same colleague beside you.  Tell your brand story in 30 seconds.  Swap roles.  Provide feedback regarding subject, clarity and impact of the revised brand story.3131 TelerXperience Summit Confidential and Proprietary
  • 32. Return On Investment: B2B3232 TelerXperience Summit Confidential and Proprietary
  • 33. Thank you, Telerx. To instantly get these slides, email: Slides@WeFirstBranding.com For the We First Social Branding Blueprint training program, visit: WeFirstBiz.com Contact: Simon@WeFirstBranding.com3333 TelerXperience Summit Confidential and Proprietary