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Start Up Grind

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Simon Mainwaring, founder of We First, show how start-up brands architect customer communities that build their reputation, sales and social impact with them.

Simon Mainwaring, founder of We First, show how start-up brands architect customer communities that build their reputation, sales and social impact with them.

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  • 1. Simon Mainwaring START UP GRIND: BUILDING YOUR BRAND, PROFITS AND SOCIAL IMPACT @SimonMainwaring
  • 2. Introduction • Award-winning advertising writer and creative director in Australia, U.K. & U.S. • Nike creative writer at Wieden & Kennedy • Worldwide Creative Director on Motorola at Ogilvy • NYT’s, WSJ and Amazon bestseller, We First, named Best Marketing Book of 2011 (strategy+business) • Blogger Fast Company, Mashable, Forbes, GOOD, Huffington Post @SimonMainwaring
  • 3. ? ? The Obstacle “If you want to become a large and profitable brandyou have to start acting like one.” “ @SimonMainwaring
  • 4. The Solution @SimonMainwaring
  • 5. Source: Edelman GoodPurpose Report 2012
  • 6. Source: Edelman GoodPurpose Report 2012
  • 7. @SimonMainwaring
  • 8. STORY ARC MISSIONSTORY TIME
  • 9. Tactics MISSION Tactic TacticSTORY Tactic Tactic Tactic Tactic TIME
  • 10. Grow community MISSION Upgrade Reward Engage UpgradeSTORY Reward Engage Upgrade Reward Engage Upgrade Engage TIME
  • 11. Insert image filling entire screen Insert image filling entire screenRight click, ‘arrange’ ‘send to back’Right click, ‘arrange’ ‘send to back’ To overlay logo on top of image To overlay logo on top of image
  • 12. Add logo here Add logo here And remove formatting box And remove formatting box@SimonMainwaring
  • 13. Insert image filling entire screen Insert image filling entire screenRight click, ‘arrange’ ‘send to back’Right click, ‘arrange’ ‘send to back’ To overlay logo on top of image To overlay logo on top of image
  • 14. @SimonMainwaring
  • 15. Self-sustaining profits + impact MISSION Tactic TacticSTORY Tactic Tactic Tactic Tactic TIME
  • 16. Your Brand @SimonMainwaring
  • 17. Social Branding Blueprint 1. How to talk about the good that you do so customers to buy more. 2. How to frame your brand story so customers promote your business. 3. The best strategies, tactics and tools to make sure you get results. Get your Blueprint at: WeFirstBiz.com
  • 18. Social Branding Blueprint 1. Save Time: 8-step, easy-to-follow program. 2. Less Work: Simple menu of the tactics to choose from. 3. Less Effort: Get customers to build your brand with you. Get your Blueprint at: WeFirstBiz.com
  • 19. Social Branding Blueprint"Since taking the We First training, our new Customer CEO brand has had rapidmarket acceptance, measured in three ways. In new business, we have seen ourclient base nearly double within six months. In brand awareness, our social mediaconnections have exploded with thousands of new followers. Finally, in pre-sales ofour new book, several dozen organizations are placing bulk orders and booking usfor speaking and workshops. Simons gift is understanding how to really make thishappen, not just talk about it.”Chuck Wall, Founder, CEO Customer"After training with We First our engagement level on Facebook (people talkingabout us) has constantly exceeded 10% and mostly stays between 20-30% with ahigh of 70%. This is compared to good target range between 1-5%. We have seensignificant sales increases as a direct result of the high interaction levels."Michael Jones, CEO, Thrive Farmers CoffeeAfter working with Simon, the number of new business leads increased 40% in thepast three months.Mark Burgess, Co-founder, Blue Focus Marketing Get your Blueprint at: WeFirstBiz.com
  • 20. Social Branding Blueprint Step-by-step online Blueprint training course. $997 Free Ticket to We First Seminar in Fall 2013. $1997 Teleseminar and webcam trainings: $497 Investment: $997 ($3500+ value) WeFirstBiz.com
  • 21. “” Thank you! For the special offer on the Social Branding Blueprint please fill out the form or visit WeFirstBiz.com now. “Will you be the NEXT contagious social brand?