SOCAP We First

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SOCAP We First

  1. 2. 1. The New Customer @simonmainwaring wefirstseminar.com
  2. 3. @simonmainwaring Global Recession wefirstseminar.com
  3. 4. @simonmainwaring Consumer Distrust wefirstseminar.com
  4. 5. @simonmainwaring Connected Citizens wefirstseminar.com
  5. 6. @simonmainwaring 3. Connected Citizens wefirstseminar.com
  6. 7. @simonmainwaring 3. Connected Citizens wefirstseminar.com
  7. 8. Consumers want a better world, not just better widgets. @simonmainwaring wefirstseminar.com
  8. 9. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring wefirstseminar.com
  9. 10. Timeless Brand Strategy @simonmainwaring wefirstseminar.com Define Purpose and Core Values Distil into Emotional terms Craft a Manifesto Write a Vision Statement Commit to Purpose Align Internally
  10. 11. 5 Essentials Social Platforms @simonmainwaring wefirstseminar.com Blog Facebook/Twitter/Google+/Linked In You Tube Channel Content (re Products/Services/Purpose) E-commerce (Offline/Online/Mobile)
  11. 12. 1. Brand Community Building @simonmainwaring wefirstseminar.com
  12. 13. @simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ wefirstseminar.com
  13. 14. @simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project wefirstseminar.com
  14. 15. @simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation wefirstseminar.com
  15. 16. @simonmainwaring Brand Community Architecture: Nike & Livestrong wefirstseminar.com
  16. 17. 2. Contributory Consumption @simonmainwaring wefirstseminar.com
  17. 18. Build Community Through Contribution @simonmainwaring wefirstseminar.com
  18. 19. @simonmainwaring Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values wefirstseminar.com
  19. 20. @simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief wefirstseminar.com
  20. 21. @simonmainwaring Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger wefirstseminar.com
  21. 22. 3. Brand Collaboration @simonmainwaring wefirstseminar.com
  22. 23. @simonmainwaring Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative wefirstseminar.com
  23. 24. @simonmainwaring Brand Collaboration: Nike GreenXChange wefirstseminar.com
  24. 25. @simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability wefirstseminar.com
  25. 26. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring wefirstseminar.com
  26. 27. @simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store wefirstseminar.com
  27. 28. @simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear wefirstseminar.com
  28. 29. @simonmainwaring Non-Profit Brand Storytellers: charity: water wefirstseminar.com
  29. 30. @simonmainwaring Brand/Non-Profit Partnerships: Made For Good wefirstseminar.com
  30. 31. @simonmainwaring Brand Collaboration: Nike Environmental Design Tool wefirstseminar.com
  31. 32. @simonmainwaring Brand Accountability: BrandKarma.com wefirstseminar.com
  32. 33. @simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform wefirstseminar.com
  33. 34. @simonmainwaring Citizen Activism: #OperationCupOfTea wefirstseminar.com
  34. 35. @simonmainwaring Community Activism: BeRemedy.org wefirstseminar.com
  35. 36. @simonmainwaring Mobile Brand Accountability: GoodGuide customer app wefirstseminar.com
  36. 37. @simonmainwaring Future: Kiip = Social Gaming as OS + Social Currency + Mobile Content wefirstseminar.com
  37. 38. Return on Investment @simonmainwaring wefirstseminar.com
  38. 39. @simonmainwaring Return on Investment wefirstseminar.com
  39. 40. Extra Return on Investment @simonmainwaring wefirstseminar.com Employee Retention Intellectual Property Research & Development PR Reputation Management/Word of Mouth
  40. 41. PC Magazine, July 2011 “ Apple Apps Selling 9 Times Faster Than McDonald's Burgers .” wefirstseminar.com @simonmainwaring The Future
  41. 42. The Future @simonmainwaring wefirstseminar.com Gamification: Operating system for social media Social media: Sharing social capital/influence Content: Engagement
  42. 43. 1. The future of profit is purpose. 2. Brands must become community celebrants not celebrities. 3. Marketers must become day traders in social emotion. @simonmainwaring Key Takeaways wefirstseminar.com
  43. 44. Thank You. For these slides, email: [email_address] For information on the first ever WE FIRST SOCIAL BRANDING SEMINAR: www.WeFirstSeminar.com

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