Consumers want a better world, not just better widgets.
86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests. Edelman 2010 goodpurpose® Study
wefirstbook.com @simonmainwaring #wefirst Three Pillars of We First Capitalism Private Sector Pillar of Social Change: Brand / Consumer partnerships Contributory Consumption: Retail, Credit Cards, Online, Virtual, Gaming Cross-Sector Collaboration: Global Brand Initiative
wefirstbook.com @simonmainwaring Zynga, Virtual Goods & Tsunami Relief In 36 hours, Zynga players raised over $1 million – followed by a Twitter “ flash fundraiser ,” rallying top celebrities, including Britney Spears, Ashton Kutcher and the Jonas Brothers, to tweet for the cause. In three weeks, Zynga players raised more than $3 million for Save the Children’s Japan Earthquake Tsunami Children in Emergency Fund, as well as Direct Relief International.
wefirstbook.com @simonmainwaring #wefirst Global Brand Initiative
@simonmainwaring Patagonia & Sustainable Apparel Coalition Patagonia’s Footprint Chronicles uses videos to allow customers to track the environmental impact of specific products with full authenticity, transparency and accountability. “ The largest and most influential corporations in apparel and footwear have voluntarily engaged in this collective effort because they recognize the threat to the planet and its inhabitants by continuing the model of ‘business as usual,” Rick Ridgeway, Coalition Chair.
The Pillars of Social Change wefirstbook.com @simonmainwaring #wefirst