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Promaxdba #WTFuture Conference - We First

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Self-­Disruption: Personal Innovation for Public Relevance

Self-­Disruption: Personal Innovation for Public Relevance

Published in: Marketing, Business, Technology

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Transcript

  • 1. #WTFUTURE Self-Disruption: Personal Innovation for Public Relevance !
  • 2. 1. Relevance ! 2. Opportunity ! 3. Impact The Case for Self-Disruption
  • 3. 1. Cultural Relevance
  • 4. Key Insight People rise to the conversation you grow around them.
  • 5. Promotion
  • 6. Stonestreet: "We hope it creates a conversation with viewers and also their families and friends to see that Mitch and Cam are just like everyone else." Conversation
  • 7. Question 1: What conversation will you lead to shape your future?
  • 8. 2. Growth Opportunity
  • 9. Second Screen Apps
  • 10. Fiber Optic Broadband/Wi-Fi
  • 11. Final Cut Pro Mobile
  • 12. Social TV Ecosystem
  • 13. Key Insight Your brand must be the celebrant, not celebrity, of your viewer community.
  • 14. Question 2: How will you serve your viewer’s future to build yours?
  • 15. 3. Personal Impact
  • 16. Audience
  • 17. Advertisers
  • 18. Sentiment
  • 19. Key Insight The greatest threat or opportunity for your future is YOU.
  • 20. Question 3 How will you self-disrupt to better your future?
  • 21. Challenge Share one thought on a social media channel relevant to your studio, network, or program that drives a cultural conversation.
  • 22. Q&A
  • 23. Thank you, ! ! ! ! Slides@WeFirstBranding.com