1. Global Recession#WeFirst                         @simonmainwaring
2. Consumer Distrust#WeFirst                          @simonmainwaring
3. Connected Citizens#WeFirst                           @simonmainwaring
#WeFirst   @simonmainwaring
1. Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values#WeFirst                          ...
#WeFirst   @simonmainwaring
2. Contributory Consumption: Zynga using the sale of virtual goods for emergency relief#WeFirst                           ...
#WeFirst   @simonmainwaring
#WeFirst   @simonmainwaring
3. Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability#WeFirst                   ...
#WeFirst   @simonmainwaring
#WeFirst   @simonmainwaring
Brand Goodwill: Nordstrom enters NYC with charity store#WeFirst                                                   @simonma...
For Profit/Cause Integration: TOMS Shoes and Eyewear#WeFirst                                                @simonmainwaring
Non-Profit Brand Storytellers: charity: water#WeFirst                                              @simonmainwaring
Brand/Non-Profit Partnerships: Made For Good#WeFirst                                            @simonmainwaring
Brand Accountability: BrandKarma.com#WeFirst                                          @simonmainwaring
Brand/Customer Partnerships: Socialvest online/mobile platform#WeFirst                                                    ...
Brand Collaboration: Nike Environmental Design Tool#WeFirst                                                 @simonmainwaring
Citizen Activism: #OperationCupOfTea#WeFirst                                          @simonmainwaring
Community Activism: BeRemedy.org#WeFirst                                      @simonmainwaring
Mobile Brand Accountability: GoodGuide customer app#WeFirst                                                @simonmainwaring
#WeFirst   @simonmainwaring
Thank You.   @simonmainwaringsimon@wefirstbranding.com  For these slides, email:slides@wefirstbranding.com
Mashable Slides
Upcoming SlideShare
Loading in …5
×

Mashable Slides

3,348 views
3,299 views

Published on

1 Comment
7 Likes
Statistics
Notes
No Downloads
Views
Total views
3,348
On SlideShare
0
From Embeds
0
Number of Embeds
1,095
Actions
Shares
0
Downloads
37
Comments
1
Likes
7
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Mashable Slides

    1. 1. 1. Global Recession#WeFirst @simonmainwaring
    2. 2. 2. Consumer Distrust#WeFirst @simonmainwaring
    3. 3. 3. Connected Citizens#WeFirst @simonmainwaring
    4. 4. #WeFirst @simonmainwaring
    5. 5. 1. Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values#WeFirst @simonmainwaring
    6. 6. #WeFirst @simonmainwaring
    7. 7. 2. Contributory Consumption: Zynga using the sale of virtual goods for emergency relief#WeFirst @simonmainwaring
    8. 8. #WeFirst @simonmainwaring
    9. 9. #WeFirst @simonmainwaring
    10. 10. 3. Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability#WeFirst @simonmainwaring
    11. 11. #WeFirst @simonmainwaring
    12. 12. #WeFirst @simonmainwaring
    13. 13. Brand Goodwill: Nordstrom enters NYC with charity store#WeFirst @simonmainwaring
    14. 14. For Profit/Cause Integration: TOMS Shoes and Eyewear#WeFirst @simonmainwaring
    15. 15. Non-Profit Brand Storytellers: charity: water#WeFirst @simonmainwaring
    16. 16. Brand/Non-Profit Partnerships: Made For Good#WeFirst @simonmainwaring
    17. 17. Brand Accountability: BrandKarma.com#WeFirst @simonmainwaring
    18. 18. Brand/Customer Partnerships: Socialvest online/mobile platform#WeFirst @simonmainwaring
    19. 19. Brand Collaboration: Nike Environmental Design Tool#WeFirst @simonmainwaring
    20. 20. Citizen Activism: #OperationCupOfTea#WeFirst @simonmainwaring
    21. 21. Community Activism: BeRemedy.org#WeFirst @simonmainwaring
    22. 22. Mobile Brand Accountability: GoodGuide customer app#WeFirst @simonmainwaring
    23. 23. #WeFirst @simonmainwaring
    24. 24. Thank You. @simonmainwaringsimon@wefirstbranding.com For these slides, email:slides@wefirstbranding.com

    ×