Mashable Slides

1. Global Recession#WeFirst @simonmainwaring

2. Consumer Distrust#WeFirst @simonmainwaring

3. Connected Citizens#WeFirst @simonmainwaring

#WeFirst @simonmainwaring

1. Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values#WeFirst @simonmainwaring

2. Contributory Consumption: Zynga using the sale of virtual goods for emergency relief#WeFirst @simonmainwaring

3. Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability#WeFirst @simonmainwaring

Brand Goodwill: Nordstrom enters NYC with charity store#WeFirst @simonmainwaring

For Proﬁt/Cause Integration: TOMS Shoes and Eyewear#WeFirst @simonmainwaring

Non-Proﬁt Brand Storytellers: charity: water#WeFirst @simonmainwaring

Brand/Non-Proﬁt Partnerships: Made For Good#WeFirst @simonmainwaring

Brand Accountability: BrandKarma.com#WeFirst @simonmainwaring

Brand/Customer Partnerships: Socialvest online/mobile platform#WeFirst @simonmainwaring

Brand Collaboration: Nike Environmental Design Tool#WeFirst @simonmainwaring

Citizen Activism: #OperationCupOfTea#WeFirst @simonmainwaring

Community Activism: BeRemedy.org#WeFirst @simonmainwaring

Mobile Brand Accountability: GoodGuide customer app#WeFirst @simonmainwaring

Thank You. @simonmainwaringsimon@weﬁrstbranding.com For these slides, email:slides@weﬁrstbranding.com

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by Simon Mainwaring on Sep 18, 2011