David Suzuki “ We are in a giant car headed towards a brick wall and everyone’s arguing over where they’re going to sit.” wefirstbook.com @simonmainwaring
Me First capitalism
Me First Business
Top 3 consumer concerns:
Honest and transparent business practices (84%)
Company I can trust (83%)
Quality products (83%)
Source: Edelman Trust Barometer 2011
Me First Consumers
In 2011 the average U.S. household credit card debt is over $16,000.
Shift to mindful consumption
Me First Planet
14% of the Earth
was covered with rainforest. Now it’s 6%. We’re losing 13 million hectares annually.
U.N.’s Green Economy Initiative reported in 2010 that the world’s oceans could be completely depleted of fish within 40 years.
Me First Culture Result: U.S. In 2010, 44 million Americans live below the official poverty line (1 in 7) with a record 41.8 million living on food stamps. Result: Global 1.4 billion people on the planet live on less than $1.25/day and 2.56 billion live on less than $2.00/day . @simonmainwaring
Social business + social technology = social change.
Technology is teaching us to be human again. wefirstbook.com @simonmainwaring
How real-time social media accelerates social change for citizens and consumers.
One to one
Between consumers and brands
Between private sector and governments
Between real and virtual worlds
How real-time social media transforms business.
Self-interest : Business needs to redefine self-interest.
Purpose : Corporations must merge profit & purpose.
Sustainability : Companies must conduct business in 5 sustainable ways (economic, social, ethical, moral, and environmental).
Values : Companies must instill values back into business to appeal to consumers.
We First capitalism
The evolution of revolution is contribution. wefirstbook.com @simonmainwaring
What consumers want.
83% are willing to change their consumption habits if it can help make tomorrow’s world a better place to live.
82% agree that supporting a good cause makes them feel better about themselves.
67% would switch brands if a different brand of similar quality supported a good cause.
Source: Edelman ‘Goodpurpose’ Survey
How brands respond. 1) Focus on sustainable business practices, not short term results 2) Demonstrate leadership and commitment 3) Collaborate to advance progress 4) Enlist consumers as their partners allowing them to co-author the brand’s story. 5) Build social capital, not just financial capital, through work that is meaningful to consumers. 6) Invite consumers to elect them every day. 7) Partner with consumers to become a third pillar of change. wefirstbook.com @simonmainwaring
Contributory consumption in the real and virtual worlds.