Gravity Summit speech deck

3 rd Annual Gravity Summit
Simon Mainwaring
PRESENTED February 22nd, 2011

David Suzuki “ We are in a giant car headed towards a brick wall and everyone’s arguing over where they’re going to sit.” wefirstbook.com @simonmainwaring

Me First capitalism

Me First Business
Result:
Top 3 consumer concerns:
Honest and transparent business practices (84%)
Company I can trust (83%)
Quality products (83%)
Source: Edelman Trust Barometer 2011
@simonmainwaring

Me First Consumers
Result:
In 2011 the average U.S. household credit card debt is over $16,000.
Shift to mindful consumption
@simonmainwaring

Me First Planet
Results:
14% of the Earth
was covered with rainforest. Now it’s 6%. We’re losing 13 million hectares annually.
U.N.’s Green Economy Initiative reported in 2010 that the world’s oceans could be completely depleted of fish within 40 years.
@simonmainwaring

Me First Culture Result: U.S. In 2010, 44 million Americans live below the official poverty line (1 in 7) with a record 41.8 million living on food stamps. Result: Global 1.4 billion people on the planet live on less than $1.25/day and 2.56 billion live on less than $2.00/day . @simonmainwaring

Social business + social technology = social change.

Technology is teaching us to be human again. wefirstbook.com @simonmainwaring

How real-time social media accelerates social change for citizens and consumers.
One to one
Communities
Across platforms
Between consumers and brands
Between private sector and governments
Between real and virtual worlds
wefirstbook.com @simonmainwaring

How real-time social media transforms business.
Self-interest : Business needs to redefine self-interest.
Purpose : Corporations must merge profit & purpose.
Sustainability : Companies must conduct business in 5 sustainable ways (economic, social, ethical, moral, and environmental).
Values : Companies must instill values back into business to appeal to consumers.

We First capitalism

The evolution of revolution is contribution. wefirstbook.com @simonmainwaring

What consumers want.
83% are willing to change their consumption habits if it can help make tomorrow’s world a better place to live.
82% agree that supporting a good cause makes them feel better about themselves.
67% would switch brands if a different brand of similar quality supported a good cause.
Source: Edelman ‘Goodpurpose’ Survey

How brands respond. 1) Focus on sustainable business practices, not short term results 2) Demonstrate leadership and commitment 3) Collaborate to advance progress 4) Enlist consumers as their partners allowing them to co-author the brand’s story. 5) Build social capital, not just financial capital, through work that is meaningful to consumers. 6) Invite consumers to elect them every day. 7) Partner with consumers to become a third pillar of change. wefirstbook.com @simonmainwaring

Contributory consumption in the real and virtual worlds.
Retail/Credit cards: Check-outs & SwipeGood
Online Platforms: Causecast, SocialVibe, SocialVest
Mobile shopping: ‘Bump’ to purchase, pay, contribute
Virtual goods: $2 billion 2011 to $6 billion by 2014
Social gaming: Game theory dynamics


The best hope for business is the business of hope. wefirstbook.com @simonmainwaring

Thank you.
@simonmainwaring
wefirstbook.com

Gravity Summit speech deck

by Simon Mainwaring

Accessibility

Upload Details

Usage Rights

2 Embeds 11

Statistics

Gravity Summit speech deck Presentation Transcript

http://michaelbatistich.com	9
http://posterous.com	2