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HSM in Mexico Slides - We First

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  • 1. Branding in aDigital, Mobile& Social WorldPresented By Simon Mainwaring
  • 2. New Customers:@SimonMainwaring
  • 3. Source: Edelman 2012 GoodPurpose Study
  • 4. Source: Edelman 2012 GoodPurpose Study
  • 5. Source: Edelman 2012 GoodPurpose Study
  • 6. Goal: Build Social and Brand Value
  • 7. Source: 2012 IBM Global CMO Study
  • 8. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
  • 9. Story Strategies:@SimonMainwaring• Story transcends technology.• You must tell a story worth telling to be a brand worthsharing.• How well you tell your story determines how well yourcustomers tell your story.• Most brands rush past the Story to the Telling• Your story must be authentic and establish acompetitive advantage.
  • 10. celebrant
  • 11. Purposeful Leadership
  • 12. @SimonMainwaring
  • 13. Celebrate Customers
  • 14. Co-creative Marketing
  • 15. Sharable Storytelling
  • 16. Self-sustaining profits + impactSTORYTIMEMISSIONTacticTacticTacticTacticTacticTactic
  • 17. Your Brand@SimonMainwaring
  • 18. Source: 2013 Edelman GoodPurpose ReportROI: Sales, Premium, Investment
  • 19. Source: Marketo, 4th Annual Social Media Marketing Industry ReportB2B ROI
  • 20. Source: TBWA 2012 The Future of Social Activism Report (Millennials)B2C ROI
  • 21. Thank you, HSM.To instantly get these slides, email:Slides@WeFirstBranding.comFor information on the We First Training Seminar,visit:WeFirst13.com

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