Branding in aDigital, Mobile& Social WorldPresented By Simon Mainwaring
New Customers:@SimonMainwaring
Source: Edelman 2012 GoodPurpose Study
Source: Edelman 2012 GoodPurpose Study
Source: Edelman 2012 GoodPurpose Study
Goal: Build Social and Brand Value
Source: 2012 IBM Global CMO Study
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
Story Strategies:@SimonMainwaring• Story transcends technology.• You must tell a story worth telling to be a brand worthsh...
celebrant
Purposeful Leadership
@SimonMainwaring
Celebrate Customers
Co-creative Marketing
Sharable Storytelling
Self-sustaining profits + impactSTORYTIMEMISSIONTacticTacticTacticTacticTacticTactic
Your Brand@SimonMainwaring
Source: 2013 Edelman GoodPurpose ReportROI: Sales, Premium, Investment
Source: Marketo, 4th Annual Social Media Marketing Industry ReportB2B ROI
Source: TBWA 2012 The Future of Social Activism Report (Millennials)B2C ROI
Thank you, HSM.To instantly get these slides, email:Slides@WeFirstBranding.comFor information on the We First Training Sem...
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
HSM in Mexico Slides - We First
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HSM in Mexico Slides - We First

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HSM in Mexico Slides - We First

  1. 1. Branding in aDigital, Mobile& Social WorldPresented By Simon Mainwaring
  2. 2. New Customers:@SimonMainwaring
  3. 3. Source: Edelman 2012 GoodPurpose Study
  4. 4. Source: Edelman 2012 GoodPurpose Study
  5. 5. Source: Edelman 2012 GoodPurpose Study
  6. 6. Goal: Build Social and Brand Value
  7. 7. Source: 2012 IBM Global CMO Study
  8. 8. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
  9. 9. Story Strategies:@SimonMainwaring• Story transcends technology.• You must tell a story worth telling to be a brand worthsharing.• How well you tell your story determines how well yourcustomers tell your story.• Most brands rush past the Story to the Telling• Your story must be authentic and establish acompetitive advantage.
  10. 10. celebrant
  11. 11. Purposeful Leadership
  12. 12. @SimonMainwaring
  13. 13. Celebrate Customers
  14. 14. Co-creative Marketing
  15. 15. Sharable Storytelling
  16. 16. Self-sustaining profits + impactSTORYTIMEMISSIONTacticTacticTacticTacticTacticTactic
  17. 17. Your Brand@SimonMainwaring
  18. 18. Source: 2013 Edelman GoodPurpose ReportROI: Sales, Premium, Investment
  19. 19. Source: Marketo, 4th Annual Social Media Marketing Industry ReportB2B ROI
  20. 20. Source: TBWA 2012 The Future of Social Activism Report (Millennials)B2C ROI
  21. 21. Thank you, HSM.To instantly get these slides, email:Slides@WeFirstBranding.comFor information on the We First Training Seminar,visit:WeFirst13.com
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