GSMI/We First Slides

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GSMI/We First Slides

  1. 1. @simonmainwaring [email_address]
  2. 2. @simonmainwaring #WeFirst 1. Global Recession
  3. 3. @simonmainwaring #WeFirst 2. Consumer Distrust
  4. 4. @simonmainwaring #WeFirst 3. Connected Citizens
  5. 5. @simonmainwaring #WeFirst
  6. 6. @simonmainwaring #WeFirst
  7. 7. @simonmainwaring #WeFirst
  8. 8. @simonmainwaring #WeFirst
  9. 9. @simonmainwaring #WeFirst
  10. 10. @simonmainwaring #WeFirst
  11. 11. @simonmainwaring #WeFirst Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values
  12. 12. @simonmainwaring #WeFirst Contributory Consumption: Zynga using the sale of virtual goods for emergency relief
  13. 13. @simonmainwaring #WeFirst Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability
  14. 14. @simonmainwaring #WeFirst Brand Goodwill: Nordstrom enters NYC with charity store
  15. 15. @simonmainwaring #WeFirst For Profit/Cause Integration: TOMS Shoes and Eyewear
  16. 16. @simonmainwaring #WeFirst Non-Profit Brand Storytellers: charity: water
  17. 17. @simonmainwaring #WeFirst Brand/Non-Profit Partnerships: Made For Good
  18. 18. @simonmainwaring #WeFirst Brand Accountability: BrandKarma.com
  19. 19. @simonmainwaring #WeFirst Brand/Customer Partnerships: Socialvest online/mobile platform
  20. 20. @simonmainwaring #WeFirst Brand Collaboration: Nike Environmental Design Tool
  21. 21. @simonmainwaring #WeFirst Citizen Activism: #OperationCupOfTea
  22. 22. @simonmainwaring #WeFirst Mobile Brand Accountability: GoodGuide customer app
  23. 23. @simonmainwaring #WeFirst Kiip: Social Gaming as OS + Social Currency + Mobile Content
  24. 24. Thank You. @simonmainwaring [email_address] For these slides and free We First video, email: [email_address]

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