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GSMI/We First Slides
 

GSMI/We First Slides

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    GSMI/We First Slides GSMI/We First Slides Presentation Transcript

    • @simonmainwaring [email_address]
    • @simonmainwaring #WeFirst 1. Global Recession
    • @simonmainwaring #WeFirst 2. Consumer Distrust
    • @simonmainwaring #WeFirst 3. Connected Citizens
    • @simonmainwaring #WeFirst
    • @simonmainwaring #WeFirst
    • @simonmainwaring #WeFirst
    • @simonmainwaring #WeFirst
    • @simonmainwaring #WeFirst
    • @simonmainwaring #WeFirst
    • @simonmainwaring #WeFirst Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values
    • @simonmainwaring #WeFirst Contributory Consumption: Zynga using the sale of virtual goods for emergency relief
    • @simonmainwaring #WeFirst Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability
    • @simonmainwaring #WeFirst Brand Goodwill: Nordstrom enters NYC with charity store
    • @simonmainwaring #WeFirst For Profit/Cause Integration: TOMS Shoes and Eyewear
    • @simonmainwaring #WeFirst Non-Profit Brand Storytellers: charity: water
    • @simonmainwaring #WeFirst Brand/Non-Profit Partnerships: Made For Good
    • @simonmainwaring #WeFirst Brand Accountability: BrandKarma.com
    • @simonmainwaring #WeFirst Brand/Customer Partnerships: Socialvest online/mobile platform
    • @simonmainwaring #WeFirst Brand Collaboration: Nike Environmental Design Tool
    • @simonmainwaring #WeFirst Citizen Activism: #OperationCupOfTea
    • @simonmainwaring #WeFirst Mobile Brand Accountability: GoodGuide customer app
    • @simonmainwaring #WeFirst Kiip: Social Gaming as OS + Social Currency + Mobile Content
    • Thank You. @simonmainwaring [email_address] For these slides and free We First video, email: [email_address]