Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Gravity summit

831
views

Published on

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
831
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • 1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
    2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
    3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
    4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
    5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY

  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose
  • Brand must define:
    Who it is
    What it stands for - core values
    It’s purpose









  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • Consumers are publishers. producers, distributers, curators
    They demand transparency, authenticity, accountability
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy
  • For a long time we were separate - government, boss, media monopolies
    Power of new real time connection is innate empathy









  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • Brands and consumers now in dialogue for first time
    Consumers want caring and sharing, engagement, emotional connection
  • I want companies to be more self-interested than ever
    But exercise a version of self-interest that appropriate to an intimately connected global community
    Return on contribution has many sides...happier employees who know what company stands for stay longer
  • I want companies to be more self-interested than ever
    But exercise a version of self-interest that appropriate to an intimately connected global community
    Return on contribution has many sides...happier employees who know what company stands for stay longer
  • I want companies to be more self-interested than ever
    But exercise a version of self-interest that appropriate to an intimately connected global community
    Return on contribution has many sides...happier employees who know what company stands for stay longer
  • Businesses don’t just build a better world, they build a better business environment.

  • Businesses don’t just build a better world, they build a better business environment.

  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brands get to market their good work that as a function of universal values is meaningful to a social community
  • Brand get to crowdsource or test concepts before they go to market putting their community to work for them
  • Brand get to crowdsource or test concepts before they go to market putting their community to work for them
  • Brand get to crowdsource or test concepts before they go to market putting their community to work for them
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Consumers now empowered to expose bad brand behavior or coerce good behavior
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
  • The private sector has the potential to become a sustainable, third pillar of social change that provides the scale of resources to meet the challenges we face with equal force. As much as it is disorientating it is also an incredibly exciting time full of unprecedented potential.

  • Transcript

    • 1. Brandman University November 8 2010
    • 2. @simonmainwaring
    • 3. AN INTERDEPENDENT GLOBAL COMMUNITY NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST. @simonmainwaring
    • 4. AN INTERDEPENDENT GLOBAL COMMUNITY NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST. @simonmainwaring
    • 5. AN INTERDEPENDENT GLOBAL COMMUNITY NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST. @simonmainwaring
    • 6. @simonmainwaring
    • 7. 1. THE FUTURE OF PROFIT IS PURPOSE. @simonmainwaring
    • 8. 1. THE FUTURE OF PROFIT IS PURPOSE. @simonmainwaring
    • 9. 1. THE FUTURE OF PROFIT IS PURPOSE. @simonmainwaring
    • 10. @simonmainwaring
    • 11. WHAT WE BUY AND SELL IS BRAND REPUTATION. @simonmainwaring
    • 12. @simonmainwaring
    • 13. CONSUMERS CO-AUTHOR THE STORIES WE TELL. @simonmainwaring
    • 14. @simonmainwaring
    • 15. YOUR BRAND IS EITHER BECOMING RELEVANT OR IRRELEVANT. @simonmainwaring
    • 16. @simonmainwaring
    • 17. 2. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
    • 18. 2. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
    • 19. 2. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
    • 20. @simonmainwaring
    • 21. TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN. @simonmainwaring
    • 22. TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN. @simonmainwaring
    • 23. TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN. @simonmainwaring
    • 24. @simonmainwaring
    • 25. CONSUMERS SEEK THE “WHY” IN THE “WHAT.” @simonmainwaring
    • 26. @simonmainwaring
    • 27. 3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD. @simonmainwaring
    • 28. 3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD. @simonmainwaring
    • 29. 3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD. @simonmainwaring
    • 30. @simonmainwaring
    • 31. BRANDS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
    • 32. BRANDS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
    • 33. BRANDS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
    • 34. WHEN YOU OWN THE RELATIONSHIP YOU OWN EVERYTHING. @simonmainwaring
    • 35. WHEN YOU OWN THE RELATIONSHIP YOU OWN EVERYTHING. @simonmainwaring
    • 36. @simonmainwaring
    • 37. (ROC) RETURN ON CONTRIBUTION - HR @simonmainwaring
    • 38. (ROC) RETURN ON CONTRIBUTION - HR @simonmainwaring
    • 39. (ROC) - CSR @simonmainwaring
    • 40. (ROC) - CSR @simonmainwaring
    • 41. (ROC) - CSR @simonmainwaring
    • 42. (ROC) - PR @simonmainwaring
    • 43. (ROC) - PR @simonmainwaring
    • 44. (ROC) - PR @simonmainwaring
    • 45. (ROC) - PR @simonmainwaring
    • 46. (ROC) - PR @simonmainwaring
    • 47. (ROC) - PR @simonmainwaring
    • 48. (ROC) - IP @simonmainwaring
    • 49. (ROC) - IP @simonmainwaring
    • 50. (ROC) - IP @simonmainwaring
    • 51. @simonmainwaring
    • 52. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. @simonmainwaring
    • 53. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. @simonmainwaring
    • 54. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. @simonmainwaring
    • 55. @simonmainwaring
    • 56. PROSPERITY IS NOT THE WEALTH OF A FEW BUT THE WELL BEING OF MANY. @simonmainwaring
    • 57. PROSPERITY IS NOT THE WEALTH OF A FEW BUT THE WELL BEING OF MANY. @simonmainwaring
    • 58. PROSPERITY IS NOT THE WEALTH OF A FEW BUT THE WELL BEING OF MANY. @simonmainwaring
    • 59. SOCIAL MEDIA AS A MOTOR OF CHANGE • An interdependent global community needs an expanded definition of self-interest. • The future of profit is purpose. • Consumers want a better world, not just better widgets. • People support what they help to build. • (ROC) Return on contribution - HR, CSR, PR, IP • Prosperity is not the wealth of a few but the well being of many. @simonmainwaring
    • 60. THANK YOU. Twitter: @simonmainwaring Blog: www.simonmainwaring.com Site: www.mainwaringcreative.com

    ×