Email
Like
Liked ×
Save
Contact Me
Private Content
Embed
Loading embed code…
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.
+
Loading

+ Follow

Gravity summit

by Simon Mainwaring

781 views

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Apple Keynote

Usage Rights

File a copyright complaint

Statistics

Likes: 1
Downloads: 4
Comments: 0
Embed Views: 0
Views on SlideShare: 781
Total Views: 781

1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
1. POST EVERYTHING ON MY BLOG WITH LINKS TO EVERYTHING MENTIONED
2.MEDIA IS TWO SIDED AFFAIR AS WE ARE ALL NOW PRODUCERS, PUBLISHERS, DISTRIBUTORS & CURATORS
3.COMMUNITY APPLIES TO BRANDS AND CONSUMERS
4.SO BOUNCING BACK AND FORTH BETWEEN WHAT COMMUNITY, MARKETING AND MEDIA MEANS
5.SLIDESHOW – I’LL ATTEMPT TO SHARE GLOBAL CONTEXT & SPECIFIC EXAMPLES VERY QUICKLY
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Brand must define:
Who it is
What it stands for - core values
It’s purpose
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
Consumers are publishers. producers, distributers, curators
They demand transparency, authenticity, accountability
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
For a long time we were separate - government, boss, media monopolies
Power of new real time connection is innate empathy
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
Brands and consumers now in dialogue for first time
Consumers want caring and sharing, engagement, emotional connection
I want companies to be more self-interested than ever
But exercise a version of self-interest that appropriate to an intimately connected global community
Return on contribution has many sides...happier employees who know what company stands for stay longer
I want companies to be more self-interested than ever
But exercise a version of self-interest that appropriate to an intimately connected global community
Return on contribution has many sides...happier employees who know what company stands for stay longer
I want companies to be more self-interested than ever
But exercise a version of self-interest that appropriate to an intimately connected global community
Return on contribution has many sides...happier employees who know what company stands for stay longer
Businesses don’t just build a better world, they build a better business environment.
Businesses don’t just build a better world, they build a better business environment.
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brands get to market their good work that as a function of universal values is meaningful to a social community
Brand get to crowdsource or test concepts before they go to market putting their community to work for them
Brand get to crowdsource or test concepts before they go to market putting their community to work for them
Brand get to crowdsource or test concepts before they go to market putting their community to work for them
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Consumers now empowered to expose bad brand behavior or coerce good behavior
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
Brands are now working towards a better planet using new media (gaming), through shared values, or to address global issues.
The private sector has the potential to become a sustainable, third pillar of social change that provides the scale of resources to meet the challenges we face with equal force. As much as it is disorientating it is also an incredibly exciting time full of unprecedented potential.

1 Like

Eva Hasson, Strategic Planner at TBWA Tel Aviv 2 years ago

Gravity summit Presentation Transcript

Brandman University November 8 2010
@simonmainwaring
AN INTERDEPENDENT GLOBAL COMMUNITY NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST. @simonmainwaring
AN INTERDEPENDENT GLOBAL COMMUNITY NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST. @simonmainwaring
AN INTERDEPENDENT GLOBAL COMMUNITY NEEDS AN EXPANDED DEFINITION OF SELF-INTEREST. @simonmainwaring
@simonmainwaring
1. THE FUTURE OF PROFIT IS PURPOSE. @simonmainwaring
1. THE FUTURE OF PROFIT IS PURPOSE. @simonmainwaring
1. THE FUTURE OF PROFIT IS PURPOSE. @simonmainwaring
@simonmainwaring
WHAT WE BUY AND SELL IS BRAND REPUTATION. @simonmainwaring
@simonmainwaring
CONSUMERS CO-AUTHOR THE STORIES WE TELL. @simonmainwaring
@simonmainwaring
YOUR BRAND IS EITHER BECOMING RELEVANT OR IRRELEVANT. @simonmainwaring
@simonmainwaring
2. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
2. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
2. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
@simonmainwaring
TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN. @simonmainwaring
TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN. @simonmainwaring
TECHNOLOGY IS TEACHING US TO BE HUMAN AGAIN. @simonmainwaring
@simonmainwaring
CONSUMERS SEEK THE “WHY” IN THE “WHAT.” @simonmainwaring
@simonmainwaring
3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD. @simonmainwaring
3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD. @simonmainwaring
3. PEOPLE SUPPORT WHAT THEY HELP TO BUILD. @simonmainwaring
@simonmainwaring
BRANDS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
BRANDS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
BRANDS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
WHEN YOU OWN THE RELATIONSHIP YOU OWN EVERYTHING. @simonmainwaring
WHEN YOU OWN THE RELATIONSHIP YOU OWN EVERYTHING. @simonmainwaring
@simonmainwaring
(ROC) RETURN ON CONTRIBUTION - HR @simonmainwaring
(ROC) RETURN ON CONTRIBUTION - HR @simonmainwaring
(ROC) - CSR @simonmainwaring
(ROC) - CSR @simonmainwaring
(ROC) - CSR @simonmainwaring
(ROC) - PR @simonmainwaring
(ROC) - PR @simonmainwaring
(ROC) - PR @simonmainwaring
(ROC) - PR @simonmainwaring
(ROC) - PR @simonmainwaring
(ROC) - PR @simonmainwaring
(ROC) - IP @simonmainwaring
(ROC) - IP @simonmainwaring
(ROC) - IP @simonmainwaring
@simonmainwaring
THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. @simonmainwaring
THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. @simonmainwaring
THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. @simonmainwaring
@simonmainwaring
PROSPERITY IS NOT THE WEALTH OF A FEW BUT THE WELL BEING OF MANY. @simonmainwaring
PROSPERITY IS NOT THE WEALTH OF A FEW BUT THE WELL BEING OF MANY. @simonmainwaring
PROSPERITY IS NOT THE WEALTH OF A FEW BUT THE WELL BEING OF MANY. @simonmainwaring
SOCIAL MEDIA AS A MOTOR OF CHANGE • An interdependent global community needs an expanded deﬁnition of self-interest. • The future of proﬁt is purpose. • Consumers want a better world, not just better widgets. • People support what they help to build. • (ROC) Return on contribution - HR, CSR, PR, IP • Prosperity is not the wealth of a few but the well being of many. @simonmainwaring
THANK YOU. Twitter: @simonmainwaring Blog: www.simonmainwaring.com Site: www.mainwaringcreative.com

Gravity summit

by Simon Mainwaring

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Gravity summit Presentation Transcript

Let LinkedIn power your SlideShare experience

Let LinkedIn power your SlideShare experience

Customize SlideShare content based on your interests

Keep up to date when your LinkedIn contacts post on SlideShare