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Google/We First

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  • 1. @simonmainwaring WeFirstSeminar.com #WeFirst
  • 2. The New Customer @simonmainwaring #WeFirst WeFirstSeminar.com
  • 3. @simonmainwaring Global Recession #WeFirst WeFirstSeminar.com
  • 4. @simonmainwaring Consumer Distrust #WeFirst WeFirstSeminar.com
  • 5. @simonmainwaring #WeFirst Connected Citizens WeFirstSeminar.com
  • 6. @simonmainwaring 3. Connected Citizens #WeFirst WeFirstSeminar.com
  • 7. @simonmainwaring 3. Connected Citizens #WeFirst WeFirstSeminar.com
  • 8. Consumers want a better world, not just better widgets. @simonmainwaring #WeFirst WeFirstSeminar.com
  • 9. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WeFirst WeFirstSeminar.com
  • 10. The Third Pillar @simonmainwaring #WeFirst WeFirstSeminar.com
  • 11. @simonmainwaring #WeFirst WeFirstSeminar.com
  • 12. @simonmainwaring #WeFirst WeFirstSeminar.com
  • 13. @simonmainwaring #WeFirst WeFirstSeminar.com
  • 14. @simonmainwaring #WeFirst WeFirstSeminar.com
  • 15. @simonmainwaring #WeFirst WeFirstSeminar.com
  • 16. @simonmainwaring #WeFirst WeFirstSeminar.com
  • 17. Brand/Customer Partnerships @simonmainwaring #WeFirst WeFirstSeminar.com
  • 18. @simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ #WeFirst WeFirstSeminar.com
  • 19. @simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project #WeFirst WeFirstSeminar.com
  • 20. @simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation #WeFirst WeFirstSeminar.com
  • 21. @simonmainwaring Brand Community Architecture: Nike & Livestrong #WeFirst WeFirstSeminar.com
  • 22. Contributory Consumption @simonmainwaring #WeFirst WeFirstSeminar.com
  • 23. Build Community Through Contribution @simonmainwaring #WeFirst WeFirstSeminar.com
  • 24. @simonmainwaring Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values #WeFirst WeFirstSeminar.com
  • 25. @simonmainwaring Contributory Consumption: Zynga using the sale of virtual goods for emergency relief #WeFirst WeFirstSeminar.com
  • 26. @simonmainwaring Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger #WeFirst WeFirstSeminar.com
  • 27. Global Brand Initiative @simonmainwaring #WeFirst WeFirstSeminar.com
  • 28. Global Brand Initiative #WeFirst @simonmainwaring WeFirstSeminar.com
  • 29. @simonmainwaring Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability #WeFirst WeFirstSeminar.com
  • 30. @simonmainwaring Brand Collaboration: Nike GreenXChange #WeFirst WeFirstSeminar.com
  • 31. @simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability #WeFirst WeFirstSeminar.com
  • 32. The New Future @simonmainwaring #WeFirst WeFirstSeminar.com
  • 33. @simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store #WeFirst WeFirstSeminar.com
  • 34. @simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear #WeFirst WeFirstSeminar.com
  • 35. @simonmainwaring Non-Profit Brand Storytellers: charity: water #WeFirst WeFirstSeminar.com
  • 36. @simonmainwaring Brand/Non-Profit Partnerships: Made For Good #WeFirst WeFirstSeminar.com
  • 37. @simonmainwaring Brand Collaboration: Nike Environmental Design Tool #WeFirst WeFirstSeminar.com
  • 38. @simonmainwaring Brand Accountability: BrandKarma.com #WeFirst WeFirstSeminar.com
  • 39. @simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform #WeFirst WeFirstSeminar.com
  • 40. @simonmainwaring Citizen Activism: #OperationCupOfTea #WeFirst WeFirstSeminar.com
  • 41. @simonmainwaring Community Activism: BeRemedy.org #WeFirst WeFirstSeminar.com
  • 42. @simonmainwaring Mobile Brand Accountability: GoodGuide customer app #WeFirst WeFirstSeminar.com
  • 43. @simonmainwaring Kiip: Social Gaming as OS + Social Currency + Mobile Content #WeFirst WeFirstSeminar.com
  • 44. @simonmainwaring #WeFirst WeFirstSeminar.com
  • 45. Thank You. For these slides, email: [email_address] For information on the first ever WE FIRST SOCIAL BRANDING SEMINAR, visit: WeFirstSeminar.com