Creativity, Media and the Future of You

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Creativity, Media and the Future of You

  1. 1. Creativity, media andthe future of you<br />Simon Mainwaring<br />Owner, Mainwaring Creative<br />@simonmainwaring<br />
  2. 2. Bad hair<br />Pretentious clothing<br />Faking it<br />Time<br />
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  9. 9. LESS THIS MORE THIS<br />
  10. 10. LESS OF THEM MORE OF THEM<br />
  11. 11. WHAT WILL IT BE?<br /><ul><li>SPARE (Cost effective)
  12. 12. NIMBLE (Resist definition)
  13. 13. CURIOUS (Relentless)
  14. 14. PERSONAL (Small talk)</li></li></ul><li>WHAT WILL IT DO?<br /><ul><li>LISTEN
  15. 15. ADVOCATE
  16. 16. AMPLIFY
  17. 17. ADD MEANING</li></li></ul><li>WHO’S IN CHARGE?<br /><ul><li>NOT YOU.
  18. 18. NO, REALLY.
  19. 19. WE’RE QUITE SERIOUS.
  20. 20. SIGH…</li></li></ul><li>“WE ARE WHAT WE SHARE”<br />
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  22. 22. THE GOOD NEWS?<br />THERE IS NO WRONG ANSWER.<br />THE BAD NEWS?<br />IT’S THE WRONG QUESTION.<br />
  23. 23. THE RIGHT QUESTION?<br />HOW CAN YOU BE <br />AN AGENT OF THE FUTURE?<br />
  24. 24. FUTURE UNKNOWN<br /><ul><li>NO COURSE PREPARATION
  25. 25. NO CAREER PATH TO FOLLOW
  26. 26. SILOS ARE GONE
  27. 27. FUTURE DOESN’T FIT THE PAST</li></li></ul><li>
  28. 28. CONGRATULATIONS!<br />YOU’RE A PRODUCER!<br />and… <br />PLANNER<br />WRITER<br />DIRECTOR<br />EDITOR<br />EFFECTS ARTIST<br />SOUND DESIGNER<br />MEDIA BUYER<br />PR…<br />
  29. 29. YOUR BRAIN IS UNDER NEW MANAGEMENT<br /><ul><li>NO BARRIERS TO ENTRY
  30. 30. NO LIMITS ON CREATIVITY
  31. 31. NO INTERRUPTION MODEL
  32. 32. YOU ARE YOUR INDUSTRY</li></li></ul><li>GOOD NEWS: ADVERTISING ISN’T DEADBAD NEWS: THE MODEL IS DEAD<br /><ul><li>DIRECT MAIL BECAME EMAIL
  33. 33. BILLBOARDS BECAME BANNER ADS
  34. 34. TV BECAME ADS ON SMALLER SCREENS</li></li></ul><li>WHAT IS MY TRADE?<br /><ul><li>EMOTIONAL TRANSPORTATION BUSINESS
  35. 35. OOH’S AND AAH’S NOT 1’S AND 0’S
  36. 36. STATE OF ART THROUGH STATE OF HEART</li></li></ul><li>WHAT IS MY BRAND?<br /><ul><li>WHO YOU WORK WITH
  37. 37. HOW YOU BEHAVE
  38. 38. CHOICES YOU MAKE
  39. 39. LIKE GOOGLE</li></li></ul><li>
  40. 40. WHERE DO I START?<br /><ul><li>DEFINE YOUR PURPOSE
  41. 41. IDENTIFY YOUR VALUES
  42. 42. PRIORITIZE THEM
  43. 43. SEEK THAT WORK
  44. 44. SERVE WITH INTEGRITY
  45. 45. LEVERAGE TECHNOLOGY
  46. 46. STAY CURIOUS
  47. 47. RESIST DEFINITION
  48. 48. BE SOMETHING NEW</li></li></ul><li>THE IDEA YOU HAVE ON THE WAY HOME COULD DEFINE YOUR NEXT FIVE MONTHS OR FIVE YEARS.<br />
  49. 49. CULTIVATE HEALTHY DISRESPECT<br />“The other thing chaos does is challenge<br />authority. It cares more about truth than<br />power.”<br />Dan Wieden<br />
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  59. 59. WHATEVER YOU CHOOSE TO DO YOU CAN.<br />
  60. 60. HOW CAN I BE SO SURE?<br />
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  62. 62. SO WHAT IS IT I DO AGAIN?<br /><ul><li>YOU ARE A STORYTELLER
  63. 63. YOUR MATERIALS ARE EMOTIONS
  64. 64. YOUR TOOLS ARE ALL MEDIA
  65. 65. YOUR JOB IS TO ADD MEANING</li></li></ul><li>
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  77. 77. “Chaos does this amazing thing that order can’t: it engages you. It gets right in your face and with freakish breath issues a challenge. It asks stuff of you, order never will. And it shows you stuff, all the weird shit, that order tries to hide. Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative. Demands that you be creative."<br />Dan Wieden<br />
  78. 78. THE FUTURE FORMERLY KNOWN AS TOMORROW<br /><ul><li>ASK WHAT THIS QUESTION IS TELLING YOU, NOT WHAT IT’S ASKING YOU.
  79. 79. ASK “WHAT IF?”, NOT “HOW TO?”
  80. 80. BE AN AGENT OF IMAGINATION, NOT PART OF AN ADVERTISING AGENCY.</li></li></ul><li>
  81. 81. THANK YOU<br />@simonmainwaring<br />www.facebook.com/simonmainwaring<br />www.simonmainwaring.com/blog<br />

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