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Creativity, Media and the Future of You

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  • 1. Creativity, media andthe future of you
    Simon Mainwaring
    Owner, Mainwaring Creative
    @simonmainwaring
  • 2. Bad hair
    Pretentious clothing
    Faking it
    Time
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. LESS THIS MORE THIS
  • 10. LESS OF THEM MORE OF THEM
  • 11. WHAT WILL IT BE?
    • SPARE (Cost effective)
    • 12. NIMBLE (Resist definition)
    • 13. CURIOUS (Relentless)
    • 14. PERSONAL (Small talk)
  • WHAT WILL IT DO?
  • WHO’S IN CHARGE?
  • “WE ARE WHAT WE SHARE”
  • 21.
  • 22. THE GOOD NEWS?
    THERE IS NO WRONG ANSWER.
    THE BAD NEWS?
    IT’S THE WRONG QUESTION.
  • 23. THE RIGHT QUESTION?
    HOW CAN YOU BE
    AN AGENT OF THE FUTURE?
  • 24. FUTURE UNKNOWN
    • NO COURSE PREPARATION
    • 25. NO CAREER PATH TO FOLLOW
    • 26. SILOS ARE GONE
    • 27. FUTURE DOESN’T FIT THE PAST
  • 28. CONGRATULATIONS!
    YOU’RE A PRODUCER!
    and…
    PLANNER
    WRITER
    DIRECTOR
    EDITOR
    EFFECTS ARTIST
    SOUND DESIGNER
    MEDIA BUYER
    PR…
  • 29. YOUR BRAIN IS UNDER NEW MANAGEMENT
    • NO BARRIERS TO ENTRY
    • 30. NO LIMITS ON CREATIVITY
    • 31. NO INTERRUPTION MODEL
    • 32. YOU ARE YOUR INDUSTRY
  • GOOD NEWS: ADVERTISING ISN’T DEADBAD NEWS: THE MODEL IS DEAD
    • DIRECT MAIL BECAME EMAIL
    • 33. BILLBOARDS BECAME BANNER ADS
    • 34. TV BECAME ADS ON SMALLER SCREENS
  • WHAT IS MY TRADE?
    • EMOTIONAL TRANSPORTATION BUSINESS
    • 35. OOH’S AND AAH’S NOT 1’S AND 0’S
    • 36. STATE OF ART THROUGH STATE OF HEART
  • WHAT IS MY BRAND?
  • 40. WHERE DO I START?
  • THE IDEA YOU HAVE ON THE WAY HOME COULD DEFINE YOUR NEXT FIVE MONTHS OR FIVE YEARS.
  • 49. CULTIVATE HEALTHY DISRESPECT
    “The other thing chaos does is challenge
    authority. It cares more about truth than
    power.”
    Dan Wieden
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. WHATEVER YOU CHOOSE TO DO YOU CAN.
  • 60. HOW CAN I BE SO SURE?
  • 61.
  • 62. SO WHAT IS IT I DO AGAIN?
    • YOU ARE A STORYTELLER
    • 63. YOUR MATERIALS ARE EMOTIONS
    • 64. YOUR TOOLS ARE ALL MEDIA
    • 65. YOUR JOB IS TO ADD MEANING
  • 66.
  • 67.
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  • 70.
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  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77. “Chaos does this amazing thing that order can’t: it engages you. It gets right in your face and with freakish breath issues a challenge. It asks stuff of you, order never will. And it shows you stuff, all the weird shit, that order tries to hide. Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative. Demands that you be creative."
    Dan Wieden
  • 78. THE FUTURE FORMERLY KNOWN AS TOMORROW
    • ASK WHAT THIS QUESTION IS TELLING YOU, NOT WHAT IT’S ASKING YOU.
    • 79. ASK “WHAT IF?”, NOT “HOW TO?”
    • 80. BE AN AGENT OF IMAGINATION, NOT PART OF AN ADVERTISING AGENCY.
  • 81. THANK YOU
    @simonmainwaring
    www.facebook.com/simonmainwaring
    www.simonmainwaring.com/blog