Cannes Keynote Speech

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  • Cannes Keynote Speech

    1. THE HOW OF SOCIAL MEDIA Make or Break Lessons In Today’s Most Powerful Instrument of Change
    2. @simonmainwaring
    3. Time to Rethink Capitalism? Advertising Will Change Forever. @simonmainwaring
    4. #mainwaring/cannes
    5. ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. #mainwaring/cannes
    6. ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization #mainwaring/cannes
    7. ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization Digitalization #mainwaring/cannes
    8. ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization Digitalization Citizen media #mainwaring/cannes
    9. ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization Digitalization Citizen media Social issues #mainwaring/cannes
    10. ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization Digitalization Citizen media Social issues Shifting profit centers Internet Trends Report, June 7, 2010 #mainwaring/cannes
    11. @simonmainwaring
    12. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring
    13. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. Search for meaning. @simonmainwaring
    14. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. Search for meaning. Caring and sharing, not just products. @simonmainwaring
    15. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. Search for meaning. Caring and sharing, not just products. @simonmainwaring
    16. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. Search for meaning. Caring and sharing, not just products. Dialogue and deep engagement. @simonmainwaring
    17. CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. Search for meaning. Caring and sharing, not just products. Dialogue and deep engagement. Social responsibility. @simonmainwaring
    18. #mainwaring/cannes
    19. If we can do something good for someone, no matter the product, it’s going to be good for us. Stefan Olander, Nike #mainwaring/cannes
    20. THE FUTURE OF PROFIT IS PURPOSE. #mainwaring/cannes
    21. THE FUTURE OF PROFIT IS PURPOSE. Vision 4 4 #mainwaring/cannes
    22. THE FUTURE OF PROFIT IS PURPOSE. Vision 4 4 #mainwaring/cannes
    23. THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 4 #mainwaring/cannes
    24. THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 #mainwaring/cannes
    25. THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 #mainwaring/cannes
    26. THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 #mainwaring/cannes
    27. THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 Consistency #mainwaring/cannes
    28. THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 Consistency Benefits Over 26 million votes since Feb 1, 2010 #mainwaring/cannes
    29. THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 Consistency Benefits Profit Ethisphere.com #mainwaring/cannes
    30. @simonmainwaring
    31. ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring
    32. ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. Technology is teaching us to be human again. @simonmainwaring
    33. ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. Technology is teaching us to be human again. Own the relationship and you own everything. @simonmainwaring
    34. ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. Technology is teaching us to be human again. Own the relationship and you own everything. Agencies must become day traders in social emotion. @simonmainwaring
    35. ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. Technology is teaching us to be human again. Own the relationship and you own everything. Agencies must become day traders in social emotion. Success will be determined by the quality of listening. @simonmainwaring
    36. #mainwaring/cannes
    37. REVERSE WHAT YOU KNOW ABOUT ADVERTISING. #mainwaring/cannes
    38. REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. #mainwaring/cannes
    39. REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. Monologue is dialogue. #mainwaring/cannes
    40. REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. Monologue is dialogue. Talking is listening. #mainwaring/cannes
    41. REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. Monologue is dialogue. Talking is listening. Image is authenticity. #mainwaring/cannes
    42. REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. Monologue is dialogue. Talking is listening. Image is authenticity. Center is flow. #mainwaring/cannes
    43. @simonmainwaring
    44. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. @simonmainwaring
    45. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks @simonmainwaring
    46. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks Real-time apps @simonmainwaring
    47. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks Real-time apps Location-based apps @simonmainwaring
    48. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks Real-time apps Location-based apps Mobile apps @simonmainwaring
    49. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks Real-time apps Location-based apps Mobile apps Social Web @simonmainwaring
    50. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers @simonmainwaring
    51. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers @simonmainwaring
    52. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers @simonmainwaring
    53. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers @simonmainwaring
    54. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors @simonmainwaring
    55. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors @simonmainwaring
    56. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors Curators @simonmainwaring
    57. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors Curators Disruptors @simonmainwaring
    58. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors Curators Disruptors IP and R&D @simonmainwaring
    59. CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors Curators Disruptors IP and R&D Moral compass @simonmainwaring
    60. #mainwaring/cannes
    61. Companies must connect the bottom line of their business with their social conscience. Neville Isdell, former Coca-Cola Chairman & CEO #mainwaring/cannes
    62. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. #mainwaring/cannes
    63. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent #mainwaring/cannes
    64. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative #mainwaring/cannes
    65. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative Short-term to Long-term vision #mainwaring/cannes
    66. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative Short-term to Long-term vision Self Interest to Greater good #mainwaring/cannes
    67. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative Short-term to Long-term vision Self Interest to Greater good #mainwaring/cannes
    68. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative Short-term to Long-term vision Self Interest to Greater good #mainwaring/cannes
    69. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative Short-term to Long-term vision Self Interest to Greater good First principles to New media #mainwaring/cannes
    70. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. #mainwaring/cannes
    71. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. #mainwaring/cannes
    72. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. New cross-sector solutions between education, technology, branding. #mainwaring/cannes
    73. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. New cross-sector solutions between education, technology, branding. New alliances between government, private sector, philanthropy. Kraft, Pepsi, Coca Cola, Campbell Soups, Kellogg’s, ConAgra, Sara Lee (25 percent of America’s food supply) #mainwaring/cannes
    74. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. New cross-sector solutions between education, technology, branding. New alliances between government, private sector, philanthropy. New intersections between mobile, social, media. #mainwaring/cannes
    75. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. New cross-sector solutions between education, technology, branding. New alliances between government, private sector, philanthropy. New intersections between mobile, social, media. #mainwaring/cannes
    76. THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. New cross-sector solutions between education, technology, branding. New alliances between government, private sector, philanthropy. New intersections between mobile, social, Jonathan Harris, We Feel Fine media. #mainwaring/cannes
    77. #alecjross/cannes @AlecJRoss
    78. SOCIAL MEDIA & FOREIGN POLICY. #alecjross/cannes @AlecJRoss
    79. SOCIAL MEDIA & FOREIGN POLICY. 21st Century Statecraft: moving beyond Government to Government #alecjross/cannes @AlecJRoss
    80. SOCIAL MEDIA & FOREIGN POLICY. 21st Century Statecraft: moving beyond Government to Government New solutions to age-old problems #alecjross/cannes @AlecJRoss
    81. SOCIAL MEDIA & FOREIGN POLICY. 21st Century Statecraft: moving beyond Government to Government New solutions to age-old problems The best ideas are likely to come from without #alecjross/cannes @AlecJRoss
    82. #alecjross/cannes @AlecJRoss
    83. SOCIAL MEDIA AS CIVIC ENGAGEMENT. #alecjross/cannes @AlecJRoss
    84. SOCIAL MEDIA AS CIVIC ENGAGEMENT. Visualization is personalization #alecjross/cannes @AlecJRoss
    85. SOCIAL MEDIA AS CIVIC ENGAGEMENT. Visualization is personalization Green Revolution in Iran #alecjross/cannes @AlecJRoss
    86. SOCIAL MEDIA AS CIVIC ENGAGEMENT. Visualization is personalization Green Revolution in Iran In less than 48 hours: Neda Agha-Soltan from an anonymous cell phone to global awareness #alecjross/cannes @AlecJRoss
    87. SOCIAL MEDIA AS CIVIC ENGAGEMENT. Visualization is personalization Green Revolution in Iran In less than 48 hours: Neda Agha-Soltan from an anonymous cell phone to global awareness #alecjross/cannes @AlecJRoss
    88. #alecjross/cannes @AlecJRoss
    89. SOCIAL MEDIA AS ACCESS. #alecjross/cannes @AlecJRoss
    90. SOCIAL MEDIA AS ACCESS. 1455: Creation of the printing press - Explosive production and dissemination of ideas 2009 - 2010: 600 million new mobile handsets, 75% in developing world - Another historic tipping point #alecjross/cannes @AlecJRoss
    91. SOCIAL MEDIA AS ACCESS. 1455: Creation of the printing press - Explosive production and dissemination of ideas 2009 - 2010: 600 million new mobile handsets, 75% in developing world - Another historic tipping point #alecjross/cannes @AlecJRoss
    92. #alecjross/cannes @AlecJRoss
    93. “Countries that build up virtual walls and violate the basic rights of internet users risk walling themselves off from the progress of the next century. Ultimately, this issue isn’t just about information freedom; it’s about what kind of world we’re going to inhabit.  It’s about whether we live on a planet with one internet, one global community, and a common body of knowledge that unites and benefits us all.  Or a fragmented planet in which access to information and opportunity is dependent on where you live and the whims of censors. ” Secretary of State Hillary Clinton, January 21, 2010 #alecjross/cannes @AlecJRoss
    94. #alecjross/cannes @AlecJRoss
    95. SOCIAL MEDIA IN GOVERNANCE. #alecjross/cannes @AlecJRoss
    96. SOCIAL MEDIA IN GOVERNANCE. How to reach people that their government censors #alecjross/cannes @AlecJRoss
    97. #alecjross/cannes @AlecJRoss
    98. “I think that the more freely information flows, the stronger the society becomes, because then citizens of countries around the world can hold their own governments accountable.  They can begin to think for themselves. That generates new ideas. It encourages creativity.  I'm a big supporter of not restricting Internet use, Internet access, other information technologies.  The more open we are, the more we can communicate.  And it also helps to draw the world together. ” President Obama, Shanghai, November 16, 2009 #alecjross/cannes @AlecJRoss
    99. #alecjross/cannes @AlecJRoss
    100. SOCIAL MEDIA & FOREIGN POLICY. #alecjross/cannes @AlecJRoss
    101. SOCIAL MEDIA & FOREIGN POLICY. The best ideas may come from outside the Western World #alecjross/cannes @AlecJRoss
    102. @InterCultureInc www.interculture.com @AlecJRoss THANK www.state.gov YOU. @simonmainwaring www.simonmainwaring.com

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