Cannes Keynote Speech

THE HOW OF SOCIAL MEDIA Make or Break Lessons In Today’s Most Powerful Instrument of Change

@simonmainwaring

Time to Rethink Capitalism? Advertising Will Change Forever. @simonmainwaring

#mainwaring/cannes

ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. #mainwaring/cannes

ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization #mainwaring/cannes

ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization Digitalization #mainwaring/cannes

ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization Digitalization Citizen media #mainwaring/cannes

ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization Digitalization Citizen media Social issues #mainwaring/cannes

ADVERTISING AND CAPITALISM NEED EACH OTHER TO SURVIVE. Globalization Digitalization Citizen media Social issues Shifting proﬁt centers Internet Trends Report, June 7, 2010 #mainwaring/cannes

@simonmainwaring

CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. @simonmainwaring

CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. Search for meaning. @simonmainwaring

CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. Search for meaning. Caring and sharing, not just products. @simonmainwaring

CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. Search for meaning. Caring and sharing, not just products. Dialogue and deep engagement. @simonmainwaring

CONSUMERS WANT A BETTER WORLD, NOT JUST BETTER WIDGETS. Search for meaning. Caring and sharing, not just products. Dialogue and deep engagement. Social responsibility. @simonmainwaring

#mainwaring/cannes

If we can do something good for someone, no matter the product, it’s going to be good for us. Stefan Olander, Nike #mainwaring/cannes

THE FUTURE OF PROFIT IS PURPOSE. #mainwaring/cannes

THE FUTURE OF PROFIT IS PURPOSE. Vision 4 4 #mainwaring/cannes

THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 4 #mainwaring/cannes

THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 #mainwaring/cannes

THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 Consistency #mainwaring/cannes

THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 Consistency Beneﬁts Over 26 million votes since Feb 1, 2010 #mainwaring/cannes

THE FUTURE OF PROFIT IS PURPOSE. Vision Values 4 Transparency 4 Consistency Beneﬁts Proﬁt Ethisphere.com #mainwaring/cannes

@simonmainwaring

ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. @simonmainwaring

ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. Technology is teaching us to be human again. @simonmainwaring

ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. Technology is teaching us to be human again. Own the relationship and you own everything. @simonmainwaring

ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. Technology is teaching us to be human again. Own the relationship and you own everything. Agencies must become day traders in social emotion. @simonmainwaring

ADVERTISERS MUST BECOME ARCHITECTS OF COMMUNITY. Technology is teaching us to be human again. Own the relationship and you own everything. Agencies must become day traders in social emotion. Success will be determined by the quality of listening. @simonmainwaring

#mainwaring/cannes

REVERSE WHAT YOU KNOW ABOUT ADVERTISING. #mainwaring/cannes

REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. #mainwaring/cannes

REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. Monologue is dialogue. #mainwaring/cannes

REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. Monologue is dialogue. Talking is listening. #mainwaring/cannes

REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. Monologue is dialogue. Talking is listening. Image is authenticity. #mainwaring/cannes

REVERSE WHAT YOU KNOW ABOUT ADVERTISING. Push is pull. Monologue is dialogue. Talking is listening. Image is authenticity. Center is ﬂow. #mainwaring/cannes

@simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks Real-time apps @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks Real-time apps Location-based apps @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks Real-time apps Location-based apps Mobile apps @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Social networks Real-time apps Location-based apps Mobile apps Social Web @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors Curators @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors Curators Disruptors @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors Curators Disruptors IP and R&D @simonmainwaring

CONSUMERS NOW CO-AUTHOR THE STORIES WE TELL. Publishers Distributors Curators Disruptors IP and R&D Moral compass @simonmainwaring

#mainwaring/cannes

Companies must connect the bottom line of their business with their social conscience. Neville Isdell, former Coca-Cola Chairman & CEO #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative Short-term to Long-term vision #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative Short-term to Long-term vision Self Interest to Greater good #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. Adversarial to Interdependent Competitive to Collaborative Short-term to Long-term vision Self Interest to Greater good First principles to New media #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. New cross-sector solutions between education, technology, branding. #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. New cross-sector solutions between education, technology, branding. New alliances between government, private sector, philanthropy. Kraft, Pepsi, Coca Cola, Campbell Soups, Kellogg’s, ConAgra, Sara Lee (25 percent of America’s food supply) #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. New cross-sector solutions between education, technology, branding. New alliances between government, private sector, philanthropy. New intersections between mobile, social, media. #mainwaring/cannes

THE EVOLUTION OF REVOLUTION IS CONTRIBUTION. New species within the marketing ecosystem. New cross-sector solutions between education, technology, branding. New alliances between government, private sector, philanthropy. New intersections between mobile, social, Jonathan Harris, We Feel Fine media. #mainwaring/cannes

#alecjross/cannes @AlecJRoss

SOCIAL MEDIA & FOREIGN POLICY. #alecjross/cannes @AlecJRoss

SOCIAL MEDIA & FOREIGN POLICY. 21st Century Statecraft: moving beyond Government to Government #alecjross/cannes @AlecJRoss

SOCIAL MEDIA & FOREIGN POLICY. 21st Century Statecraft: moving beyond Government to Government New solutions to age-old problems #alecjross/cannes @AlecJRoss

SOCIAL MEDIA & FOREIGN POLICY. 21st Century Statecraft: moving beyond Government to Government New solutions to age-old problems The best ideas are likely to come from without #alecjross/cannes @AlecJRoss

SOCIAL MEDIA AS CIVIC ENGAGEMENT. #alecjross/cannes @AlecJRoss

SOCIAL MEDIA AS CIVIC ENGAGEMENT. Visualization is personalization #alecjross/cannes @AlecJRoss

SOCIAL MEDIA AS CIVIC ENGAGEMENT. Visualization is personalization Green Revolution in Iran #alecjross/cannes @AlecJRoss

SOCIAL MEDIA AS CIVIC ENGAGEMENT. Visualization is personalization Green Revolution in Iran In less than 48 hours: Neda Agha-Soltan from an anonymous cell phone to global awareness #alecjross/cannes @AlecJRoss

SOCIAL MEDIA AS ACCESS. #alecjross/cannes @AlecJRoss

SOCIAL MEDIA AS ACCESS. 1455: Creation of the printing press - Explosive production and dissemination of ideas 2009 - 2010: 600 million new mobile handsets, 75% in developing world - Another historic tipping point #alecjross/cannes @AlecJRoss

“Countries that build up virtual walls and violate the basic rights of internet users risk walling themselves off from the progress of the next century. Ultimately, this issue isn’t just about information freedom; it’s about what kind of world we’re going to inhabit. It’s about whether we live on a planet with one internet, one global community, and a common body of knowledge that unites and beneﬁts us all. Or a fragmented planet in which access to information and opportunity is dependent on where you live and the whims of censors. ” Secretary of State Hillary Clinton, January 21, 2010 #alecjross/cannes @AlecJRoss

SOCIAL MEDIA IN GOVERNANCE. #alecjross/cannes @AlecJRoss

SOCIAL MEDIA IN GOVERNANCE. How to reach people that their government censors #alecjross/cannes @AlecJRoss

“I think that the more freely information ﬂows, the stronger the society becomes, because then citizens of countries around the world can hold their own governments accountable. They can begin to think for themselves. That generates new ideas. It encourages creativity. I'm a big supporter of not restricting Internet use, Internet access, other information technologies. The more open we are, the more we can communicate. And it also helps to draw the world together. ” President Obama, Shanghai, November 16, 2009 #alecjross/cannes @AlecJRoss

SOCIAL MEDIA & FOREIGN POLICY. #alecjross/cannes @AlecJRoss

SOCIAL MEDIA & FOREIGN POLICY. The best ideas may come from outside the Western World #alecjross/cannes @AlecJRoss

@InterCultureInc www.interculture.com @AlecJRoss THANK www.state.gov YOU. @simonmainwaring www.simonmainwaring.com

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Cannes Keynote Speech

by Simon Mainwaring on Jul 08, 2010

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Cannes Keynote Speech — Presentation Transcript