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Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
Brand Manage Camp
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Brand Manage Camp

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Transcript

  • 1.  
  • 2. 1. The New Marketplace @simonmainwaring [email_address]
  • 3. @simonmainwaring Global Recession [email_address]
  • 4. @simonmainwaring Consumer Distrust [email_address]
  • 5. @simonmainwaring Connected Citizens [email_address]
  • 6. @simonmainwaring 3. Connected Citizens [email_address]
  • 7. @simonmainwaring 3. Connected Citizens [email_address]
  • 8. Consumers want a better world, not just better widgets. @simonmainwaring [email_address]
  • 9. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring [email_address]
  • 10. Timeless Brand Strategy @simonmainwaring [email_address] Define Purpose and Core Values Distil into Emotional terms Craft a Manifesto Write a Vision Statement Commit to Purpose Align Internally
  • 11. 5 Essentials Social Platforms @simonmainwaring [email_address] Blog Facebook/Twitter/Google+/Linked In You Tube Channel Content (re Products/Services/Purpose) E-commerce (Offline/Online/Mobile)
  • 12. 1. Brand Community Building @simonmainwaring [email_address]
  • 13. @simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ [email_address]
  • 14. @simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project [email_address]
  • 15. @simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation [email_address]
  • 16. @simonmainwaring Brand Community Architecture: Nike & Livestrong [email_address]
  • 17. 2. Contributory Consumption @simonmainwaring [email_address]
  • 18. Build Community Through Contribution @simonmainwaring [email_address]
  • 19. @simonmainwaring Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values [email_address]
  • 20. @simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief [email_address]
  • 21. @simonmainwaring Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger [email_address]
  • 22. 3. Brand Collaboration @simonmainwaring [email_address]
  • 23. @simonmainwaring Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative [email_address]
  • 24. @simonmainwaring Brand Collaboration: Nike GreenXChange [email_address]
  • 25. @simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability [email_address]
  • 26. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring [email_address]
  • 27. Return on Investment @simonmainwaring [email_address]
  • 28. @simonmainwaring [email_address] Return on Investment
  • 29. Extra Return on Investment @simonmainwaring [email_address] Employee Retention Intellectual Property Research & Development PR Reputation Management/Word of Mouth
  • 30. 1. The future of profit is purpose. 2. Brands must become community celebrants not celebrities. 3. Marketers must become day traders in social emotion. @simonmainwaring [email_address] Key Takeaways
  • 31. Thank You. Twitter: @simonmainwaring Email: [email_address] For the slides, email: [email_address] For information on the first WE FIRST SOCIAL BRANDING SEMINAR, email: seminar@wefirstbranding.com

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