1. The New Marketplace @simonmainwaring [email_address]
@simonmainwaring Global Recession [email_address]
@simonmainwaring Consumer Distrust [email_address]
@simonmainwaring Connected Citizens [email_address]
@simonmainwaring 3. Connected Citizens [email_address]
@simonmainwaring 3. Connected Citizens [email_address]
Consumers want a better world, not just better widgets.  @simonmainwaring [email_address]
“ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business...
Timeless Brand Strategy @simonmainwaring [email_address] Define Purpose and Core Values Distil into Emotional terms Craft ...
5 Essentials Social Platforms @simonmainwaring [email_address] Blog Facebook/Twitter/Google+/Linked In You Tube Channel Co...
1. Brand Community Building @simonmainwaring [email_address]
@simonmainwaring Brand Content/Values:  Expedition 206 ‘Open Happiness’ [email_address]
@simonmainwaring Brand/Consumer/Causes:  Pepsi Refresh Project [email_address]
@simonmainwaring Brand Community Architecture :  Nike & Livestrong Foundation [email_address]
@simonmainwaring Brand Community Architecture:  Nike & Livestrong [email_address]
2. Contributory Consumption @simonmainwaring [email_address]
Build Community Through Contribution @simonmainwaring [email_address]
@simonmainwaring Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values [email_address]
@simonmainwaring Contributory Consumption:  Zynga uses the sale of virtual goods for earthquake relief [email_address]
@simonmainwaring Contributory Consumption:  Zynga & Pepsi Hut partner to fight world hunger [email_address]
3. Brand Collaboration @simonmainwaring [email_address]
@simonmainwaring Brand Cooperation:  Brands support First Lady’s ‘Let’s Move’ Initiative  [email_address]
@simonmainwaring Brand Collaboration:  Nike GreenXChange [email_address]
@simonmainwaring Brand Coalitions:  Patagonia-led coalition of apparel brands addressing sustainability [email_address]
Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contributio...
Return on Investment @simonmainwaring [email_address]
@simonmainwaring [email_address] Return on Investment
Extra Return on Investment @simonmainwaring [email_address] Employee Retention Intellectual Property Research & Developmen...
1. The future of profit is purpose. 2. Brands must become community celebrants not celebrities. 3. Marketers must become d...
Thank You. Twitter: @simonmainwaring Email:  [email_address] For the slides, email: [email_address] For information on the...
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Brand Manage Camp

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Brand Manage Camp

  1. 2. 1. The New Marketplace @simonmainwaring [email_address]
  2. 3. @simonmainwaring Global Recession [email_address]
  3. 4. @simonmainwaring Consumer Distrust [email_address]
  4. 5. @simonmainwaring Connected Citizens [email_address]
  5. 6. @simonmainwaring 3. Connected Citizens [email_address]
  6. 7. @simonmainwaring 3. Connected Citizens [email_address]
  7. 8. Consumers want a better world, not just better widgets. @simonmainwaring [email_address]
  8. 9. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring [email_address]
  9. 10. Timeless Brand Strategy @simonmainwaring [email_address] Define Purpose and Core Values Distil into Emotional terms Craft a Manifesto Write a Vision Statement Commit to Purpose Align Internally
  10. 11. 5 Essentials Social Platforms @simonmainwaring [email_address] Blog Facebook/Twitter/Google+/Linked In You Tube Channel Content (re Products/Services/Purpose) E-commerce (Offline/Online/Mobile)
  11. 12. 1. Brand Community Building @simonmainwaring [email_address]
  12. 13. @simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ [email_address]
  13. 14. @simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project [email_address]
  14. 15. @simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation [email_address]
  15. 16. @simonmainwaring Brand Community Architecture: Nike & Livestrong [email_address]
  16. 17. 2. Contributory Consumption @simonmainwaring [email_address]
  17. 18. Build Community Through Contribution @simonmainwaring [email_address]
  18. 19. @simonmainwaring Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values [email_address]
  19. 20. @simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief [email_address]
  20. 21. @simonmainwaring Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger [email_address]
  21. 22. 3. Brand Collaboration @simonmainwaring [email_address]
  22. 23. @simonmainwaring Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative [email_address]
  23. 24. @simonmainwaring Brand Collaboration: Nike GreenXChange [email_address]
  24. 25. @simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability [email_address]
  25. 26. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring [email_address]
  26. 27. Return on Investment @simonmainwaring [email_address]
  27. 28. @simonmainwaring [email_address] Return on Investment
  28. 29. Extra Return on Investment @simonmainwaring [email_address] Employee Retention Intellectual Property Research & Development PR Reputation Management/Word of Mouth
  29. 30. 1. The future of profit is purpose. 2. Brands must become community celebrants not celebrities. 3. Marketers must become day traders in social emotion. @simonmainwaring [email_address] Key Takeaways
  30. 31. Thank You. Twitter: @simonmainwaring Email: [email_address] For the slides, email: [email_address] For information on the first WE FIRST SOCIAL BRANDING SEMINAR, email: seminar@wefirstbranding.com
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