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Purpose To ProfitHow ToBecome AContagiousSocial Brand   Presented By Simon Mainwaring
New York Times #4 Business Hardcover bestsellerNew York Times #5 How To/Advice bestsellerWall Street Journal #2 bestseller...
1. Story + Telling
2. STORY + Telling
Source: Edelman 2012 GoodPurpose Study
Source: Edelman 2012 GoodPurpose Study
Source: Edelman 2012 GoodPurpose Study
Goal: Build Social and Brand Value
3. Story + TELLING
Source: 2012 IBM Global CMO Study
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
Source: Marketo, 4th Annual Social Media Marketing Industry Report
Source: Marketo, 4th Annual Social Media Marketing Industry Report
4. Strategic Storytelling
celebrant	  
5. Industry Leadership
Purposeful Leadership
Sustainable Communities
6. Return On Investment
B2B ROISource: Marketo, 4th Annual Social Media Marketing Industry Report
B2C ROISource: TBWA 2012 The Future of Social Activism Report (Millennials)
Social Branding BlueprintFor the special Blueprint offer visit: WeFirstBlueprint.com
Social Branding Blueprint1. How to talk about the good that you do to make yourbrand relevant, meaningful and sharable.2. ...
BenefitsSave Time: The 8-Module, easy-to-follow program makes itsimple for your team or social media lead to quicklyestabl...
Testimonials"Since taking the We First training, our new Customer CEO brand has had rapid market acceptance, measured in t...
Thank you, ABS.  To instantly get these slides, email:    Slides@WeFirstBranding.com   Blueprint: WeFirstBlueprint.comCont...
Will you be theNEXT contagious social brand?
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
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  • I think people do now care more about what a company is doing - really doing, how it treats others and the world. They also like to engage with their brands in a more personal way. Some brands just have the right tough and the knack when it comes to social media interaction and the responses generated. This is well said and well thought out.
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Transcript of "ABS Capital - We First"

  1. 1. Purpose To ProfitHow ToBecome AContagiousSocial Brand Presented By Simon Mainwaring
  2. 2. New York Times #4 Business Hardcover bestsellerNew York Times #5 How To/Advice bestsellerWall Street Journal #2 bestsellerAmazon #1 bestsellerBarnes & Noble #1 bestsellerUSA Today #4 bestsellerPublisher’s Weekly bestsellerstrategy+business ‘Best MarketingBook of 2011800CEORead Top 5 MarketingBook of 2011Amazon Top 10 Business Books of 2011
  3. 3. 1. Story + Telling
  4. 4. 2. STORY + Telling
  5. 5. Source: Edelman 2012 GoodPurpose Study
  6. 6. Source: Edelman 2012 GoodPurpose Study
  7. 7. Source: Edelman 2012 GoodPurpose Study
  8. 8. Goal: Build Social and Brand Value
  9. 9. 3. Story + TELLING
  10. 10. Source: 2012 IBM Global CMO Study
  11. 11. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
  12. 12. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
  13. 13. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
  14. 14. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, NorthAmerica
  15. 15. Source: Marketo, 4th Annual Social Media Marketing Industry Report
  16. 16. Source: Marketo, 4th Annual Social Media Marketing Industry Report
  17. 17. 4. Strategic Storytelling
  18. 18. celebrant  
  19. 19. 5. Industry Leadership
  20. 20. Purposeful Leadership
  21. 21. Sustainable Communities
  22. 22. 6. Return On Investment
  23. 23. B2B ROISource: Marketo, 4th Annual Social Media Marketing Industry Report
  24. 24. B2C ROISource: TBWA 2012 The Future of Social Activism Report (Millennials)
  25. 25. Social Branding BlueprintFor the special Blueprint offer visit: WeFirstBlueprint.com
  26. 26. Social Branding Blueprint1. How to talk about the good that you do to make yourbrand relevant, meaningful and sharable.2. How to tell that story in a community-facing way to inspireemployees and customers to promote your brand.3. The most effective digital, social and mobile strategies,tactics and tools used by the most successful social brandsto rapidly build their reputation, customers and profits. For the special Blueprint offer visit: WeFirstBlueprint.com
  27. 27. BenefitsSave Time: The 8-Module, easy-to-follow program makes itsimple for your team or social media lead to quicklyestablish you as a social brand.Less Work: The Blueprint provides a simple menu of themost effective marketing strategies for your team to choosefrom.Less Effort: The Blueprint shows you how to inspire clients,employees and customers to promote your brand and torapidly build your business with you. For the special Blueprint offer visit: WeFirstBlueprint.com
  28. 28. Testimonials"Since taking the We First training, our new Customer CEO brand has had rapid market acceptance, measured in threeways. In new business, we have seen our client base nearly double within six months. In brand awareness, our socialmedia connections have exploded with thousands of new followers. Finally, in pre-sales of our new book, several dozenorganizations are placing bulk orders and booking us for speaking and workshops. Simons gift is understanding how toreally make this happen, not just talk about it.” Chuck Wall, Founder, CEO Customer"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10%and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We haveseen significant sales increases as a direct result of the high interaction levels.” Michael Jones, CEO, Thrive FarmersCoffee"If you were to bring someone in to share the expertise that youre getting with the Social Branding Blueprint, it wouldcost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredibletool to step out and be able to make some consistent, logical and profitable steps to get you to where you want to be.”Richard Davis, President, Arbor Scientia“If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by thenew tools of social media – and who isn’t? – you should have Simon Mainwaring to show you how to do it.” RickRidgeway, VP Environmental Initiatives, Patagonia"We First is the first seminar Ive attended that is truly useful as it helps you define a purpose for your brand orcompany and act on it using social media tools. The content is fantastic, carefully designed, and you end up with aclear map of what to do and how to do it as opposed to just inspiring information.” Javier Rodriguez Merino, GroupMarketing Sustainability Director, The Coca-Cola Company           For the special Blueprint offer visit: WeFirstBlueprint.com  
  29. 29. Thank you, ABS. To instantly get these slides, email: Slides@WeFirstBranding.com Blueprint: WeFirstBlueprint.comContact: Simon@WeFirstBranding.com  
  30. 30. Will you be theNEXT contagious social brand?
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