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Purpose To Profit
How To
Become A
Contagious
Social Brand
   Presented By Simon Mainwaring
New York Times #4 Business Hardcover bestseller

New York Times #5 How To/Advice bestseller

Wall Street Journal #2 bestseller

Amazon #1 bestseller

Barnes & Noble #1 bestseller

USA Today #4 bestseller

Publisher’s Weekly bestseller

strategy+business ‘Best Marketing
Book of 2011

800CEORead Top 5 Marketing
Book of 2011

Amazon Top 10 Business Books of 2011
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
1. Story + Telling
ABS Capital - We First
ABS Capital - We First
2. STORY + Telling
Source: Edelman 2012 GoodPurpose Study
Source: Edelman 2012 GoodPurpose Study
Source: Edelman 2012 GoodPurpose Study
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
Goal: Build Social and Brand Value
3. Story + TELLING
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
Source: 2012 IBM Global CMO Study
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North
America
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North
America
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North
America
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North
America
Source: Marketo, 4th Annual Social Media Marketing Industry Report
Source: Marketo, 4th Annual Social Media Marketing Industry Report
4. Strategic Storytelling
ABS Capital - We First
ABS Capital - We First
celebrant	
  
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
5. Industry Leadership
Purposeful Leadership
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
Sustainable Communities
ABS Capital - We First
6. Return On Investment
B2B ROI




Source: Marketo, 4th Annual Social Media Marketing Industry Report
B2C ROI




Source: TBWA 2012 The Future of Social Activism Report (Millennials)
ABS Capital - We First
ABS Capital - We First
ABS Capital - We First
Social Branding Blueprint




For the special Blueprint offer visit: WeFirstBlueprint.com
Social Branding Blueprint
1. How to talk about the good that you do to make your
brand relevant, meaningful and sharable.

2. How to tell that story in a community-facing way to inspire
employees and customers to promote your brand.

3. The most effective digital, social and mobile strategies,
tactics and tools used by the most successful social brands
to rapidly build their reputation, customers and profits.




   For the special Blueprint offer visit: WeFirstBlueprint.com
Benefits
Save Time: The 8-Module, easy-to-follow program makes it
simple for your team or social media lead to quickly
establish you as a social brand.

Less Work: The Blueprint provides a simple menu of the
most effective marketing strategies for your team to choose
from.

Less Effort: The Blueprint shows you how to inspire clients,
employees and customers to promote your brand and to
rapidly build your business with you.


   For the special Blueprint offer visit: WeFirstBlueprint.com
Testimonials
"Since taking the We First training, our new Customer CEO brand has had rapid market acceptance, measured in three
ways. In new business, we have seen our client base nearly double within six months. In brand awareness, our social
media connections have exploded with thousands of new followers. Finally, in pre-sales of our new book, several dozen
organizations are placing bulk orders and booking us for speaking and workshops. Simon's gift is understanding how to
really make this happen, not just talk about it.” Chuck Wall, Founder, CEO Customer

"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10%
and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have
seen significant sales increases as a direct result of the high interaction levels.” Michael Jones, CEO, Thrive Farmers
Coffee

"If you were to bring someone in to share the expertise that you're getting with the Social Branding Blueprint, it would
cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible
tool to step out and be able to make some consistent, logical and profitable steps to get you to where you want to be.”
Richard Davis, President, Arbor Scientia

“If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the
new tools of social media – and who isn’t? – you should have Simon Mainwaring to show you how to do it.” Rick
Ridgeway, VP Environmental Initiatives, Patagonia

"We First is the first seminar I've attended that is truly useful as it helps you define a purpose for your brand or
company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a
clear map of what to do and how to do it as opposed to just inspiring information.” Javier Rodriguez Merino, Group
Marketing Sustainability Director, The Coca-Cola Company	
  
	
  
	
  
	
  
	
     For the special Blueprint offer visit: WeFirstBlueprint.com
	
  
Thank you, ABS.
  To instantly get these slides, email:

    Slides@WeFirstBranding.com


   Blueprint: WeFirstBlueprint.com


Contact: Simon@WeFirstBranding.com	
  
Will you be the
NEXT contagious
 social brand?

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ABS Capital - We First

  • 1. Purpose To Profit How To Become A Contagious Social Brand Presented By Simon Mainwaring
  • 2. New York Times #4 Business Hardcover bestseller New York Times #5 How To/Advice bestseller Wall Street Journal #2 bestseller Amazon #1 bestseller Barnes & Noble #1 bestseller USA Today #4 bestseller Publisher’s Weekly bestseller strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 2011
  • 9. 1. Story + Telling
  • 12. 2. STORY + Telling
  • 13. Source: Edelman 2012 GoodPurpose Study
  • 14. Source: Edelman 2012 GoodPurpose Study
  • 15. Source: Edelman 2012 GoodPurpose Study
  • 19. Goal: Build Social and Brand Value
  • 20. 3. Story + TELLING
  • 24. Source: 2012 IBM Global CMO Study
  • 25. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America
  • 26. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America
  • 27. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America
  • 28. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America
  • 29. Source: Marketo, 4th Annual Social Media Marketing Industry Report
  • 30. Source: Marketo, 4th Annual Social Media Marketing Industry Report
  • 51. 6. Return On Investment
  • 52. B2B ROI Source: Marketo, 4th Annual Social Media Marketing Industry Report
  • 53. B2C ROI Source: TBWA 2012 The Future of Social Activism Report (Millennials)
  • 57. Social Branding Blueprint For the special Blueprint offer visit: WeFirstBlueprint.com
  • 58. Social Branding Blueprint 1. How to talk about the good that you do to make your brand relevant, meaningful and sharable. 2. How to tell that story in a community-facing way to inspire employees and customers to promote your brand. 3. The most effective digital, social and mobile strategies, tactics and tools used by the most successful social brands to rapidly build their reputation, customers and profits. For the special Blueprint offer visit: WeFirstBlueprint.com
  • 59. Benefits Save Time: The 8-Module, easy-to-follow program makes it simple for your team or social media lead to quickly establish you as a social brand. Less Work: The Blueprint provides a simple menu of the most effective marketing strategies for your team to choose from. Less Effort: The Blueprint shows you how to inspire clients, employees and customers to promote your brand and to rapidly build your business with you. For the special Blueprint offer visit: WeFirstBlueprint.com
  • 60. Testimonials "Since taking the We First training, our new Customer CEO brand has had rapid market acceptance, measured in three ways. In new business, we have seen our client base nearly double within six months. In brand awareness, our social media connections have exploded with thousands of new followers. Finally, in pre-sales of our new book, several dozen organizations are placing bulk orders and booking us for speaking and workshops. Simon's gift is understanding how to really make this happen, not just talk about it.” Chuck Wall, Founder, CEO Customer "After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen significant sales increases as a direct result of the high interaction levels.” Michael Jones, CEO, Thrive Farmers Coffee "If you were to bring someone in to share the expertise that you're getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical and profitable steps to get you to where you want to be.” Richard Davis, President, Arbor Scientia “If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn’t? – you should have Simon Mainwaring to show you how to do it.” Rick Ridgeway, VP Environmental Initiatives, Patagonia "We First is the first seminar I've attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.” Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company           For the special Blueprint offer visit: WeFirstBlueprint.com  
  • 61. Thank you, ABS. To instantly get these slides, email: Slides@WeFirstBranding.com Blueprint: WeFirstBlueprint.com Contact: Simon@WeFirstBranding.com  
  • 62. Will you be the NEXT contagious social brand?