#5: Good PR takes planning Pre Messaging matrix Spokespeople training Speeches FAQs Website Collateral Sales presentations Images Launch and Post Press release Media info pack Newsletter Speaking opportunities Social media engagement
Case Study: PR PR & Corporate Communications support for the launch of SgEF’s emulsion diesel production facility in Tuas on February 5, 2010. With three weeks to the event, Rice Comms secured extensive media coverage in Singapore’s top tier media; and created recognition for SgEF amongst potential customers and investors in Singapore and overseas. Objectives:
Create awareness and build a positive corporate profile for SgEF as the leading global supplier for Emulsion Fuel and alternative Bio Fuels.
Create awareness for Super Green Diesel and eDiesel , SgEF’s flagship green fuel products.
Bridge SgEF’s relationship with key business, environment and energy media.
Pitched and secured interviews with Singapore’s top three newspapers Straits Times, Business Times and LianheZaobao, resulting in prominently placed articles. Profiling interview on Channel News Asia.
Extensive coverage in print, online and broadcast media channels; with PR value = S$500,000.
PR campaign to create awareness for flagship eco-friendly billing solution, GreenPost. Over a period of three months, Rice Comms sought to build GreenBills’ profile in Singapore and the region and article placements, supported by a social media campaign. Objectives:
Create awareness for GreenPost as an eco-friendly billing solution.
Create and sustain activity within the social media platform to strengthen the association of GreenPost with an encompassing “Green Consciousness” advocacy.