What the heck is Social Media<br />?<br />Sean Macready<br />
WARNING!<br />Social Media “experts” or “gurus” DO NOT exist.  If you hear these terms, RUN!<br />
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and t...
More simply put:<br />“Social Media is people having conversations online.”<br />
New Media and Web 2.0…What?!<br />Web 2.0 is a buzzword, coined by Tim O’Reilly, used to describe the latest trends in Int...
The conversations are powered by…<br /><ul><li>Blogs
Micro Blogs
Online Chat
RSS
Widgets
Social Networks
Social Bookmarks
Message Boards
Podcasts
Video Sharing Sites
Photo Sharing Sites
Virtual Worlds
Wikis</li></ul>(…just to name a few)<br />
The conversations are powered by…<br /><ul><li>博客
微型博客
在線聊天
的
小部件
社會網絡
社會書籤
留言板
播客
視頻分享網站
照片共享網站
虛擬世界
維基(...只是僅舉幾例)</li></li></ul><li>The BIG THREE<br />
Why Social Media Matters<br />57% of all adults have a social media profile<br />50% of all social networkers check sites ...
Why should I care?<br />
Social-networking sites are officially more<br />popular than (other??) sites.<br />
Over<br />4 Million<br />articles<br />
Over<br />10 Million<br />videos<br />
200 Million<br />blogs<br />
73% <br />Of active online users have read a blog<br />Universal McCann Comparative Study on Social Media Trends April 200...
45% <br />Have started their own blog<br />
57% <br />Have joined a social network<br />
55% <br />Have uploaded photos<br />
83% <br />Have watched video clips<br />
“In 2010, if you're not on a social networking site, you're not on the internet.”<br />IAB Platform status report: User ge...
IT’S NOT A FAD.<br />It’s a fundamental<br />shift in the way we<br />communicate.<br />
The old communication model was a<br />monologue.<br />
The new communication model is a<br />dialogue.<br />
Which means it’s…<br />TRANSPARENT<br />INCLUSIVE<br />AUTHENTIC <br />VIBRANT<br />
And it’s NOT…<br />CONTROLLED<br />ORGANIZED<br />EXCLUSIVE<br />
Social Media “is only going to become more pervasive and as such, become a critical factor in the success or failure of an...
Speaking of the future…<br />
Tomorrow’s clients are today’s “digital natives.”<br />
By next year, Millennials/Gen Y-ers<br />will outnumber Baby Boomers<br />
MILLENIALS SPEND <br />16 HOURS/WEEK<br />ONLINE.<br />
96% of them have joined<br />a social network.<br />
Audience information sources are SHIFTING!<br />Customers, partners, competitors and media<br />already use social media:<...
Translation:<br />The train is leaving the<br />station.<br />WITH OR WITHOUT YOU.<br />
HOW DO I GET ON THE TRAIN<br />?<br />
EASY.<br />JUST<br />GET <br />ON.<br />
“If you don’t like change, <br />you’re going to like irrelevance even less.”<br />Gen. Eric Shineski<br />Retired Chief o...
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What the Heck is Social Media?

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What the Heck is Social Media?

  1. 1. What the heck is Social Media<br />?<br />Sean Macready<br />
  2. 2. WARNING!<br />Social Media “experts” or “gurus” DO NOT exist. If you hear these terms, RUN!<br />
  3. 3. “Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.”<br />http://www.wikipedia.org<br />
  4. 4. More simply put:<br />“Social Media is people having conversations online.”<br />
  5. 5. New Media and Web 2.0…What?!<br />Web 2.0 is a buzzword, coined by Tim O’Reilly, used to describe the latest trends in Internet technology. Web 2.0 applications are said to enhance creativity, encourage information sharing & collaboration, and ultimately, increase the functionality of the Web. <br />"Web 1.0 was commerce. Web 2.0 is people.”<br />--Ross Mayfield , President, socialtext.com<br />
  6. 6. The conversations are powered by…<br /><ul><li>Blogs
  7. 7. Micro Blogs
  8. 8. Online Chat
  9. 9. RSS
  10. 10. Widgets
  11. 11. Social Networks
  12. 12. Social Bookmarks
  13. 13. Message Boards
  14. 14. Podcasts
  15. 15. Video Sharing Sites
  16. 16. Photo Sharing Sites
  17. 17. Virtual Worlds
  18. 18. Wikis</li></ul>(…just to name a few)<br />
  19. 19. The conversations are powered by…<br /><ul><li>博客
  20. 20. 微型博客
  21. 21. 在線聊天
  22. 22.
  23. 23. 小部件
  24. 24. 社會網絡
  25. 25. 社會書籤
  26. 26. 留言板
  27. 27. 播客
  28. 28. 視頻分享網站
  29. 29. 照片共享網站
  30. 30. 虛擬世界
  31. 31. 維基(...只是僅舉幾例)</li></li></ul><li>The BIG THREE<br />
  32. 32. Why Social Media Matters<br />57% of all adults have a social media profile<br />50% of all social networkers check sites daily<br />Twitter use growing at 400% per year<br />Facebook is the #2 destination on the web<br />Average Facebook user has 120 friends<br />850 million photos updated to Facebook each month<br />NUMBERS WE CAN’T IGNORE!<br />
  33. 33. Why should I care?<br />
  34. 34. Social-networking sites are officially more<br />popular than (other??) sites.<br />
  35. 35. Over<br />4 Million<br />articles<br />
  36. 36. Over<br />10 Million<br />videos<br />
  37. 37. 200 Million<br />blogs<br />
  38. 38. 73% <br />Of active online users have read a blog<br />Universal McCann Comparative Study on Social Media Trends April 2008<br />
  39. 39. 45% <br />Have started their own blog<br />
  40. 40. 57% <br />Have joined a social network<br />
  41. 41. 55% <br />Have uploaded photos<br />
  42. 42. 83% <br />Have watched video clips<br />
  43. 43. “In 2010, if you're not on a social networking site, you're not on the internet.”<br />IAB Platform status report: User generated content, Social Media and Advertising – An Overview April 2008<br />
  44. 44. IT’S NOT A FAD.<br />It’s a fundamental<br />shift in the way we<br />communicate.<br />
  45. 45. The old communication model was a<br />monologue.<br />
  46. 46. The new communication model is a<br />dialogue.<br />
  47. 47. Which means it’s…<br />TRANSPARENT<br />INCLUSIVE<br />AUTHENTIC <br />VIBRANT<br />
  48. 48. And it’s NOT…<br />CONTROLLED<br />ORGANIZED<br />EXCLUSIVE<br />
  49. 49. Social Media “is only going to become more pervasive and as such, become a critical factor in the success or failure of any company.”<br />Brian Solis, Social Media Manifesto, August 21, 2007<br />
  50. 50. Speaking of the future…<br />
  51. 51. Tomorrow’s clients are today’s “digital natives.”<br />
  52. 52. By next year, Millennials/Gen Y-ers<br />will outnumber Baby Boomers<br />
  53. 53. MILLENIALS SPEND <br />16 HOURS/WEEK<br />ONLINE.<br />
  54. 54. 96% of them have joined<br />a social network.<br />
  55. 55. Audience information sources are SHIFTING!<br />Customers, partners, competitors and media<br />already use social media:<br />Who is talking to them if you are not?<br />Communities already exist<br />Communities drive traffic<br />Communities drive brands<br />
  56. 56. Translation:<br />The train is leaving the<br />station.<br />WITH OR WITHOUT YOU.<br />
  57. 57. HOW DO I GET ON THE TRAIN<br />?<br />
  58. 58. EASY.<br />JUST<br />GET <br />ON.<br />
  59. 59. “If you don’t like change, <br />you’re going to like irrelevance even less.”<br />Gen. Eric Shineski<br />Retired Chief of Staff, US Army<br />
  60. 60. A.<br />Listen<br />
  61. 61. Immerse yourself in the conversations.<br />
  62. 62. Messages are not conversations<br />
  63. 63. B.<br />Participate<br />
  64. 64. SOCIAL>media<br />Hint: Share some stuff.<br />
  65. 65. Always remember:<br />IT’S A DIALOGUE<br />NOT A<br />MONOLOGUE.<br />I wish I could find someone to decorate my new house.<br />I know a great company right here in Loveland!<br />
  66. 66. C.<br />Relinquish<br />Control<br />
  67. 67. Repeat after me:<br />The goal is not to control<br />the conversation.<br />
  68. 68. The goal is to<br />ENABLE<br />INSPIRE<br />INFLUENCE<br />&…<br />
  69. 69. D.<br />Engage!<br />
  70. 70. What is it?<br /><ul><li>Global Social Networking site
  71. 71. Connects you with your community, friends, family & colleagues
  72. 72. Over 45 million active users worldwide</li></li></ul><li>What can you do with it?<br /><ul><li>Add friends
  73. 73. Send messages
  74. 74. Add personal profiles
  75. 75. Add business profiles
  76. 76. Join networks
  77. 77. Join groups
  78. 78. Connect with other professionals through people you know.
  79. 79. Find and evaluate talent for your workforce
  80. 80. Perform market research
  81. 81. Drive web traffic
  82. 82. Engage with customers
  83. 83. Gain new clients!</li></li></ul><li>How does it benefit my business?<br /><ul><li>Viral marketing
  84. 84. Be found for business opportunities
  85. 85. Find potential clients, service providers, subject experts, and partners who come recommended</li></ul>Think of it as an online business expo!<br />
  86. 86. (not Spacebook)<br />What is it?<br /><ul><li>Global Social Networking site
  87. 87. Connects you with your community, friends, family & colleagues
  88. 88. Over 200 million active users worldwide</li></li></ul><li>What can you do with it?<br /><ul><li>Add friends
  89. 89. Send messages
  90. 90. Add personal profiles
  91. 91. Add business fan pages
  92. 92. Join networks (city, workplace, school, region)
  93. 93. Join groups
  94. 94. Connect with other organizations, businesses, causes, etc.
  95. 95. Share knowledge
  96. 96. Create brand awareness
  97. 97. Drive web traffic
  98. 98. Engage with customers
  99. 99. Gain new clients!</li></li></ul><li>How does it benefit my business?<br /><ul><li>Create a company fan page
  100. 100. Viral marketing
  101. 101. Ability to create ads for target audience
  102. 102. Discover more about your fans
  103. 103. Status updates vs. the “old school” newsletter</li></ul>Think of it as socializing at a cocktail party…only it’s online!<br />
  104. 104. Tips for using Facebook<br /><ul><li>Create a fan page…not a group.
  105. 105. Participate and be a knowledgeable community.
  106. 106. Get fans to engage with you in more than one way.
  107. 107. Stats, stats, stats…</li></li></ul><li>What is it?<br /><ul><li>Micro-blogging service (140 characters or less)
  108. 108. A quick way to share information
  109. 109. A social tool that has the potential to balloon</li></li></ul><li>What can you do with it?<br /><ul><li>Add friends
  110. 110. Send messages
  111. 111. Connect with other organizations, businesses, causes, etc.
  112. 112. Share knowledge
  113. 113. Listen and learn from other organizations and businesses
  114. 114. Direct traffic to your website or blog
  115. 115. Create brand visibility
  116. 116. Monitor your competitors
  117. 117. Gain new clients!</li></li></ul><li>How does it benefit my business?<br /><ul><li>Raise awareness for your company
  118. 118. Get more community participation
  119. 119. Get noticed outside of your community</li></ul>“Twitter is the water cooler of the 21st century.”<br />Joel Comm, Author, Twitter power<br />
  120. 120. Tips for using Twitter<br /><ul><li>Be authentic. Have personality. Build community.
  121. 121. Be nice. Be thankful. Reply and retweet!
  122. 122. Follow everyone who follows you (mostly).
  123. 123. Use “favorites” to organize the chaos!
  124. 124. Don’t tweet about your coffee, the weather or how tired you are. Provide value!
  125. 125. Don’t only tweet your own content.
  126. 126. Send messages (not via auto-responders).
  127. 127. Don’t worry about those that “un-follow” you.
  128. 128. Limit your tweets. Don’t be “that guy.”</li></li></ul><li>And finally…<br />LinkedIn, Twitter and Facebook are what you make of them. You get out of Social Media what you put into it!<br />
  129. 129. ASK FOR HELP!<br />Sean Macready<br />(970) 371-7668<br />sean@avatarmediallc.com<br />Facebook.com/smacready<br />Twitter.com/smacready<br />Linkedin.com/in/smacready<br />

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