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  • 1. What the heck is Social Media
    ?
    Sean Macready
  • 2. WARNING!
    Social Media “experts” or “gurus” DO NOT exist. If you hear these terms, RUN!
  • 3. “Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.”
    http://www.wikipedia.org
  • 4. More simply put:
    “Social Media is people having conversations online.”
  • 5. New Media and Web 2.0…What?!
    Web 2.0 is a buzzword, coined by Tim O’Reilly, used to describe the latest trends in Internet technology. Web 2.0 applications are said to enhance creativity, encourage information sharing & collaboration, and ultimately, increase the functionality of the Web.
    "Web 1.0 was commerce. Web 2.0 is people.”
    --Ross Mayfield , President, socialtext.com
  • 6. The conversations are powered by…
    (…just to name a few)
  • 19. The conversations are powered by…
  • The BIG THREE
  • 32. Why Social Media Matters
    57% of all adults have a social media profile
    50% of all social networkers check sites daily
    Twitter use growing at 400% per year
    Facebook is the #2 destination on the web
    Average Facebook user has 120 friends
    850 million photos updated to Facebook each month
    NUMBERS WE CAN’T IGNORE!
  • 33. Why should I care?
  • 34. Social-networking sites are officially more
    popular than (other??) sites.
  • 35. Over
    4 Million
    articles
  • 36. Over
    10 Million
    videos
  • 37. 200 Million
    blogs
  • 38. 73%
    Of active online users have read a blog
    Universal McCann Comparative Study on Social Media Trends April 2008
  • 39. 45%
    Have started their own blog
  • 40. 57%
    Have joined a social network
  • 41. 55%
    Have uploaded photos
  • 42. 83%
    Have watched video clips
  • 43. “In 2010, if you're not on a social networking site, you're not on the internet.”
    IAB Platform status report: User generated content, Social Media and Advertising – An Overview April 2008
  • 44. IT’S NOT A FAD.
    It’s a fundamental
    shift in the way we
    communicate.
  • 45. The old communication model was a
    monologue.
  • 46. The new communication model is a
    dialogue.
  • 47. Which means it’s…
    TRANSPARENT
    INCLUSIVE
    AUTHENTIC
    VIBRANT
  • 48. And it’s NOT…
    CONTROLLED
    ORGANIZED
    EXCLUSIVE
  • 49. Social Media “is only going to become more pervasive and as such, become a critical factor in the success or failure of any company.”
    Brian Solis, Social Media Manifesto, August 21, 2007
  • 50. Speaking of the future…
  • 51. Tomorrow’s clients are today’s “digital natives.”
  • 52. By next year, Millennials/Gen Y-ers
    will outnumber Baby Boomers
  • 53. MILLENIALS SPEND
    16 HOURS/WEEK
    ONLINE.
  • 54. 96% of them have joined
    a social network.
  • 55. Audience information sources are SHIFTING!
    Customers, partners, competitors and media
    already use social media:
    Who is talking to them if you are not?
    Communities already exist
    Communities drive traffic
    Communities drive brands
  • 56. Translation:
    The train is leaving the
    station.
    WITH OR WITHOUT YOU.
  • 57. HOW DO I GET ON THE TRAIN
    ?
  • 58. EASY.
    JUST
    GET
    ON.
  • 59. “If you don’t like change,
    you’re going to like irrelevance even less.”
    Gen. Eric Shineski
    Retired Chief of Staff, US Army
  • 60. A.
    Listen
  • 61. Immerse yourself in the conversations.
  • 62. Messages are not conversations
  • 63. B.
    Participate
  • 64. SOCIAL>media
    Hint: Share some stuff.
  • 65. Always remember:
    IT’S A DIALOGUE
    NOT A
    MONOLOGUE.
    I wish I could find someone to decorate my new house.
    I know a great company right here in Loveland!
  • 66. C.
    Relinquish
    Control
  • 67. Repeat after me:
    The goal is not to control
    the conversation.
  • 68. The goal is to
    ENABLE
    INSPIRE
    INFLUENCE
    &…
  • 69. D.
    Engage!
  • 70. What is it?
    • Global Social Networking site
    • 71. Connects you with your community, friends, family & colleagues
    • 72. Over 45 million active users worldwide
  • What can you do with it?
    • Add friends
    • 73. Send messages
    • 74. Add personal profiles
    • 75. Add business profiles
    • 76. Join networks
    • 77. Join groups
    • 78. Connect with other professionals through people you know.
    • 79. Find and evaluate talent for your workforce
    • 80. Perform market research
    • 81. Drive web traffic
    • 82. Engage with customers
    • 83. Gain new clients!
  • How does it benefit my business?
    • Viral marketing
    • 84. Be found for business opportunities
    • 85. Find potential clients, service providers, subject experts, and partners who come recommended
    Think of it as an online business expo!
  • 86. (not Spacebook)
    What is it?
    • Global Social Networking site
    • 87. Connects you with your community, friends, family & colleagues
    • 88. Over 200 million active users worldwide
  • What can you do with it?
    • Add friends
    • 89. Send messages
    • 90. Add personal profiles
    • 91. Add business fan pages
    • 92. Join networks (city, workplace, school, region)
    • 93. Join groups
    • 94. Connect with other organizations, businesses, causes, etc.
    • 95. Share knowledge
    • 96. Create brand awareness
    • 97. Drive web traffic
    • 98. Engage with customers
    • 99. Gain new clients!
  • How does it benefit my business?
    • Create a company fan page
    • 100. Viral marketing
    • 101. Ability to create ads for target audience
    • 102. Discover more about your fans
    • 103. Status updates vs. the “old school” newsletter
    Think of it as socializing at a cocktail party…only it’s online!
  • 104. Tips for using Facebook
    • Create a fan page…not a group.
    • 105. Participate and be a knowledgeable community.
    • 106. Get fans to engage with you in more than one way.
    • 107. Stats, stats, stats…
  • What is it?
    • Micro-blogging service (140 characters or less)
    • 108. A quick way to share information
    • 109. A social tool that has the potential to balloon
  • What can you do with it?
    • Add friends
    • 110. Send messages
    • 111. Connect with other organizations, businesses, causes, etc.
    • 112. Share knowledge
    • 113. Listen and learn from other organizations and businesses
    • 114. Direct traffic to your website or blog
    • 115. Create brand visibility
    • 116. Monitor your competitors
    • 117. Gain new clients!
  • How does it benefit my business?
    • Raise awareness for your company
    • 118. Get more community participation
    • 119. Get noticed outside of your community
    “Twitter is the water cooler of the 21st century.”
    Joel Comm, Author, Twitter power
  • 120. Tips for using Twitter
    • Be authentic. Have personality. Build community.
    • 121. Be nice. Be thankful. Reply and retweet!
    • 122. Follow everyone who follows you (mostly).
    • 123. Use “favorites” to organize the chaos!
    • 124. Don’t tweet about your coffee, the weather or how tired you are. Provide value!
    • 125. Don’t only tweet your own content.
    • 126. Send messages (not via auto-responders).
    • 127. Don’t worry about those that “un-follow” you.
    • 128. Limit your tweets. Don’t be “that guy.”
  • And finally…
    LinkedIn, Twitter and Facebook are what you make of them. You get out of Social Media what you put into it!
  • 129. ASK FOR HELP!
    Sean Macready
    (970) 371-7668
    sean@avatarmediallc.com
    Facebook.com/smacready
    Twitter.com/smacready
    Linkedin.com/in/smacready