WARNING! Social Media “experts” or “gurus” DO NOT exist. If you hear these terms, RUN!
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.” http://www.wikipedia.org
More simply put: “Social Media is people having conversations online.”
New Media and Web 2.0…What?! Web 2.0 is a buzzword, coined by Tim O’Reilly, used to describe the latest trends in Internet technology. Web 2.0 applications are said to enhance creativity, encourage information sharing & collaboration, and ultimately, increase the functionality of the Web. "Web 1.0 was commerce. Web 2.0 is people.” --Ross Mayfield , President, socialtext.com
Why Social Media Matters 57% of all adults have a social media profile 50% of all social networkers check sites daily Twitter use growing at 400% per year Facebook is the #2 destination on the web Average Facebook user has 120 friends 850 million photos updated to Facebook each month NUMBERS WE CAN’T IGNORE!
Audience information sources are SHIFTING! Customers, partners, competitors and media already use social media: Who is talking to them if you are not? Communities already exist Communities drive traffic Communities drive brands
Translation: The train is leaving the station. WITH OR WITHOUT YOU.