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LITTLE DEBBIESOCIAL MEDIAEmily Barnettemily.barnett@mckee.com@ejbarnett@littledebbieSMAC 5.18.11
Facebook
Million Smile Mission Campaign   Reach 1MM “likes” on FB   Add consumer photos to mosaic   Consumer sweepstakes   Mobi...
LittleDebbieMission.com
Facebook Data
Special Holidays   May is National Strawberry Month   April 5 is National Caramel Day   March 18 is National Oatmeal Co...
Facebook Polls                  6,406 votes    6,437 votes
Seasonal Updates/ProductLaunches
Recipes
Facebook Partners
Facebook Ad Recall 10% HigherTop 10 Social Network Sitesby U.S. Market Share of Visits (%), March 2011Source: Experian Hit...
Newsflash
Twitter
TwitterSource: Radian6
Twitter                              Blogger                              outreach                    Twitter             ...
Bloggers
Helpful Sites
LITTLE DEBBIESOCIAL MEDIAEmily Barnettemily.barnett@mckee.com@ejbarnett@littledebbieSMAC 5.18.11
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Little Debbie Live Presentation 5.18.11

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Insights to Little Debbie's "A Million Smiles" Social Media Campaign, as presented by Emily Barnett at the Social Media Alliance of Chattanooga's Luncheon on 5/18/11.

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Transcript of "Little Debbie Live Presentation 5.18.11"

  1. 1. LITTLE DEBBIESOCIAL MEDIAEmily Barnettemily.barnett@mckee.com@ejbarnett@littledebbieSMAC 5.18.11
  2. 2. Facebook
  3. 3. Million Smile Mission Campaign Reach 1MM “likes” on FB Add consumer photos to mosaic Consumer sweepstakes Mobile Tour (Northeast & West Coast)
  4. 4. LittleDebbieMission.com
  5. 5. Facebook Data
  6. 6. Special Holidays May is National Strawberry Month April 5 is National Caramel Day March 18 is National Oatmeal Cookie Day thenibble.com (food holidays) holidayinsights.com
  7. 7. Facebook Polls 6,406 votes 6,437 votes
  8. 8. Seasonal Updates/ProductLaunches
  9. 9. Recipes
  10. 10. Facebook Partners
  11. 11. Facebook Ad Recall 10% HigherTop 10 Social Network Sitesby U.S. Market Share of Visits (%), March 2011Source: Experian Hitwise Ad recall higher than standard homepage ad Nielsen analyzed fourteen Facebook ad campaigns, and Facebook 64.2% found that consumers who were exposed to a standard YouTube 19.6% homepage ad on Facebook had 10% higher ad recall, MySpace 1.4% 4% higher brand awareness and 2% higher purchaseYahoo! Answers intent than consumers who were not exposed. When a 1.2% Facebook homepage ad features social context (i.e., the Twitter 1.1% ad includes a list of people on the viewer’s “friend list” Tagged 0.8% who are registered fans of the brand or product), the myYearbook 0.4% increase in recall, awareness and purchase intent Linkedin 0.4% compared to non-exposed consumers is substantially higher than that caused by standard Facebook Mylife 0.4% homepage ads. Club Penguin 0.3% The Marketing Data Box 11
  12. 12. Newsflash
  13. 13. Twitter
  14. 14. TwitterSource: Radian6
  15. 15. Twitter Blogger outreach Twitter party Twitter party
  16. 16. Bloggers
  17. 17. Helpful Sites
  18. 18. LITTLE DEBBIESOCIAL MEDIAEmily Barnettemily.barnett@mckee.com@ejbarnett@littledebbieSMAC 5.18.11

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