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LinkedIn for Beginners
 

LinkedIn for Beginners

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LinkedIn is often-confused as a network for only job seekers or sales people prospecting for leads – but it’s much more. LinkedIn is a valuable tool for managing your online reputation and ...

LinkedIn is often-confused as a network for only job seekers or sales people prospecting for leads – but it’s much more. LinkedIn is a valuable tool for managing your online reputation and critical to your overall digital footprint.

In this 40 minute session you’ll learn to leverage key tips and tricks to create a killer LinkedIn profile that gets noticed and increases your network and circle of influence. You’ll also will be schooled in the do’s and do not’s that will enable you to build online relationships that can lead to offline opportunities.

This presentation is for beginners, but it is recommended that you’ve started a profile or are familiar with LinkedIn’s basic functionality.

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    LinkedIn for Beginners LinkedIn for Beginners Presentation Transcript

    • “Visit us online at smacnooga.org” For BeginnersJune 14, 2012 – Presented by David Moon CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 01LinkedIn for Beginners What is LinkedIn? CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 02LinkedIn for Beginners It’s like Facebook for business … CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 03LinkedIn for Beginners CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 04LinkedIn for Beginners Facebook profiles are commonly used for personal use—keeping up with friends and personal interests. CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 05LinkedIn for Beginners Facebook Pages are for businesses and organizations to keep their brands top-of-mind by engaging in conversational content. CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 06LinkedIn for Beginners Twitter offers more flexibility with business or a personal approach. It relies soley on conversation and shared external links. You’re limited to small bites of information at one time. CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 07LinkedIn for Beginners LinkedIn is for business and professional reputation management, building online and offline relationships—getting your « foot » in the door and research. CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 08LinkedIn for Beginners Why maintain a profile when your not looking for a job? A common myth is that Linkedin is best suited for career advancement and the unemployed. CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 09LinkedIn for Beginners Have you ever Googled someone that you recently met? What does Facebook, Twitter, LinkedIn, Google+ and Google Images reveal about who you are? CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 10LinkedIn for Beginners A clean résumé style profile Featured projects and in-depth project details Solicit, receive and offer professional references Get connected to your company and co-workers Add media files like video and Slideshare presentations Display Wordpress blog entries Company LinkedIn pages CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 11LinkedIn for Beginners Profile Tips CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 12LinkedIn for Beginners Keep it simple, easy to read and to the point Be complete and keep it updated Clearly state your objectives (Looking for business, networking, job opportunities, etc.) Spell check and proper English Focus on your career Take advantage of media add-ons and projects Choose a professional photo and vanity URL CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 13LinkedIn for Beginners How to grow your connections and influence STEP1 STEP2 STEP3 Target an audience — Use native search and Start or Invite colleagues and LinkedIn suggestions participate in contacts LinkedIn groups CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 14LinkedIn for Beginners Don’t be afraid to ask and don’t take “No” personally. Remember to build rapport at the start when requesting a cold connection. Be short and concise with your message—use friendly language, disclose your intentions and be professional. CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 15LinkedIn for Beginners 3 “Id like to add you to my professional network on LinkedIn.” Is this how you would introduce yourself in real life? CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 16LinkedIn for Beginners Choosing the right attitude matters CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 17LinkedIn for Beginners Be open to new Connections CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 18LinkedIn for Beginners Ask and answer Questions CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 19LinkedIn for Beginners Be helpful and not pushy CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 20LinkedIn for Beginners Always ask permission CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 21LinkedIn for Beginners Keep a consistent level of engagement and activity CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 22LinkedIn for Beginners Don’t show your butt! You represent yourself And your company CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 23LinkedIn for Beginners 5 best practices for LinkedIn CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 24LinkedIn for Beginners Courtesy views for connections Periodically change-up your professional headline Make and earn recommendations Outbound links Download the LinkedIn app CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 25LinkedIn for Beginners 5 things you’re doing wrong CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 26LinkedIn for Beginners Photos of your kids or your pets Orphaned accounts Ridiculous titles Sending unsolicited e-newsletters Over streaming CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • 27LinkedIn for Beginners Q&A CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.
    • www.smacnooga.org Thank You ! CONTACT MESocial Media Alliance of Chattanooga http://www.smacnooga.org Email: david.moon@nooga.org © 2012 Social Media Alliance of Chattanooga - All Rights Reserved.